OCR Interpretation


The day book. (Chicago, Ill.) 1911-1917, February 13, 1913, Image 2

Image and text provided by University of Illinois at Urbana-Champaign Library, Urbana, IL

Persistent link: http://chroniclingamerica.loc.gov/lccn/sn83045487/1913-02-13/ed-1/seq-2/

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adless paper. If I intended to publish advertisements, the size
would be large like the other newspapers, so e could print the big
page ads and make more money.
The type is large and easy on the eyes. It is larger than or
dinary newspaper type, because I believe the small type in the news
papers is injurious to the eyes.
So far as news is concerned, The-Day Book has all the facilities
that any Chicago daily has, and some that no other one has.
We get the full telegraphic and cable press association report
of the United Press, which serve more afternoon newspapers than
the Association Press, and hence is the largest afternoon press as
sociation service in the world.
The Day Book is a member of The Newspaper Enterprise As
sociation, of which the Scripps league of newspapers, comprising
24 other daily newspapers, owns and operates. The other Scripps
newspapers are located in Cleveland, Cincinnati, Toledo, Columbus
and Akron, Ohio; San Francisco, Los Angeles, San Diego, Sacra
mento and Berkeley, California; Seattle, Tacoma and Spokane,
Washington; Portland, Oregon; Denver, Colorado; Dallas and
Houston, Texas; Memphis, Tenn. ; Des Moines, Iowa; Oklahoma
City, Okla. ; Evansville and Terre Haute, Ind.; Covington, Ky.,
and Philadelphia, Pa.
The Newspaper Enterprise Association has bureaus in Chicago,
New York, Washington, Cleveland and San Francisco, this coun
try, and in the principal cities of Europe. The Day Book has the
exclusive news, art and feature service of this association in Chicago.
Locally The Day Book is not a member of any publishers' as
sociation, and has its own staff of editors and reporters.
There is much news in the other dailies which does not appear
in The Day Book, such as markets, automobile, real estate, society,
and other class news. The reason we don't print it is that it isn't
news of general interest, and there is no need for an adless paper to
jolly advertisers.
Of course there is some news in advertising, and those who
want that kind of news will continue to get it in their favorite daily.
In fact there is no competition between an adless newspaper and
those riiat carry advertising.
The real question as to The Day Book experiment is whether
there is a field for a newspaper that concerns itself only with pub
lishing the truth about matters which concern and interest the
people.
Newspaper publishers are human, of course; and the policy of
newspapers that make their money out of advertisers is necessarily
affected by the selfish interests of those advertisers A publisher

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