OCR Interpretation


The day book. (Chicago, Ill.) 1911-1917, May 21, 1913, Image 1

Image and text provided by University of Illinois at Urbana-Champaign Library, Urbana, IL

Persistent link: http://chroniclingamerica.loc.gov/lccn/sn83045487/1913-05-21/ed-1/seq-1/

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9
WITNESS IN DYNAMITE CONSPIRACY TRIAL
GIVES SENSATIONAL TESTIMONY f
THE DAY BOOK
N. D. Cochran,
Editor and Publisher.
398
500 South Peoria St.
Tel. Monroe 353.
VOL.2, NO199 Chicago, Wednesday, May 21, 1913
ONE CENT
ONE MISSION OF THE ADLESS NEWSPAPER IS
TO FREE THE COMMERCIALIZED "PRESS
Why Each Subscriber Is a Valuable Asset to the Adver
tising Newspaper, and Why He Is Bought and
Paid For and Then Sold at a Profit by
His Favorite Newspaper
, BY N. D. COCHRAN
I want Day Book readers to go along with me with interest in this ex
periment of publishing an adless daily newspaper, for no influence save that
of thg. people themselves can finally emancipate the American press.
To emancipate commercialized journalism the people will have to
know something of how newspapers are built up and how they make money.
"When a canvasser comes to YOUR home and offers you a premium to
become a subscriber to a newspaper he is an agent for the publisher, trying
to buy something the newspaper publisher needs in his business. That
something is YOU and the purchasing power of your family.
He can afford to buy YOU and your purchasing power with a rocking
chair, a pair of lace curtains, a parlor lamp, a dictionary or something else
that is attractive and makes you think you are getting something for noth
ing, or at a bargain price for he, buys you to sell you at a profit just like
your grocer buys potatoes from the commission man and sells them to you
at a profit.
"When he has bought you for a month, six months or a year, he doesn't
have to bother about you for a while. He goes after your neighbor and your
neighbor's neighbor. And then lie sells all of you to the merchants who ad
vertise. He tells the advertiser he has so many subscribers, -or so much circu
lation and the advertiser pays an advertising rate that is governed by the
size of his circulation, or number of readers. And each reader is figured as
a possible purchaser ofthe advertiser's goods. ,
t The merchant writes his bargain story, the publisher printsit in his
paper, sends the paper into your home, and as you read it every merchant
Argues at you in his advertisement to come to his store and spend your
money.
Now that's the main purpose of the commercialized newspaper. To
Jjuyjrou and sell you.- ...

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