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Newspaper Page Text
Of course he has to keep you interested in the paper bo that you'Jl-keep
on taking it and reading the advertisements, after your subscription expires.
He wants to get you so wedded to the paper thaty&u will get what is known
as the, newspaper habit For people do become weddedto a paper and keep
on reading it
And that's what makes the established paper a valuable property. In
selling a newspaper the circulation which means the subscribers, the
readers is the. most valuable asset Aside from the circulation and good
will there is nothing of great value in a newspaper property, for the ma
chinery, furniture and fixtures are a small part of the value of a successful
The only raw materials are white paper and ink. The rest is labor and
The great aim of the publisher is to increase circulation, for the bigger
the circulation the higher the advertising rate. Hence the frequent edi
tions throughout the day and the sensational headlines. If some men can
be induced to buy several copies of the same paper daily an enormous cir
culation results, and hence an enormous advertising rate.
Yet the one-cent paper actually loses money on white paper in every
copy sold. I pointed out recently that the loss on white paper alone
amounted to over $5Q0 a day to The Daily News. And to that should toe
added the enormous expense of automobiles, wagons, horses, drivers, cir
culators, canvassers, division men, office force, premiums, advertising and
other things to promote circulation.
All this enormous expense comes out of -the advertisers, and they get it
out of their customers. So, although you get a newspaper for one cent, you
actually pay for all the loss on white paper and circulation expense and
also the profit to both the newspaper publisher and the merchants who ad
vertise. But that isn't the worst of it Although this money comes out of
YOUR pocket, and your neighbors', the advertiser gets credit from the
newspaper publisher for being the paper's meal ticket and the commer
cialized newspaper is run in the interest of the advertiser instead of in
One result is that politics and government is controlled by the news
papers for the benefit of the privileged -few rather than for the benefit of
the people themselves. And we have the 5 per cent ruling the 95 per cent in
a republic theoretically supposed to be a government of, by and for the
This is why you almost invariably ee the commercialized newspapers
helping organized employers to thwart every attempt of "employes to or-
ganize for self-protection and collective bargaining.
I want to make the people of this country understand that we have no '
puch thing as a free press in this country. It is a commercialized and en
slaved press. The freedom it is fighting for is freedom from the conse
quences of its own"- mendacity a freedom to go the extreme length in
destroying individuals and organizations that stand in the way of organ
ized greed. ,
The freedom it ought to be fighting for is freedom from its advertisers
and their rule of greed freedom to stand for humanity instead of dollars
freedom to fight for human rights as against property rights.
And when I say that part of my mission in Chicago is to free the press,
that's the kind of freedom I mean.
In order to-free others,,! must-be free myselk-oAnd. The-Day-Book must
-iliv4 x. fe-y3.- fete,