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Newspaper Page Text
SIXTY-THREE GIRLS BELIEVED DEAD IN THE
BINGHAMTON FACTORY FIRE
THE DAY BOOK
An Adless Daily Newspaper.
N. D. Cochran, s 500 South Peoria St.
' Editor and Publisher, ggjggP 398 Tel. Monroe 353.
VOL. 2, NO. 251 Chicago, Wednesday, July 23, 1913 ONE CENT
THE GREAT SECRET OF THE DAY BOOK,
THE ADLESS NEWSPAPER, EXPOSED
Why The Day Book Was Started in Chicago, and How It
Will Be Made to Pay Also Who Will Make It Pay.
' BY N. D. COCHRAN
As the success of The Day Book depends entirely upon the people of
Chicago, It is important to the experiment that they understand just what
the experiment is. I will make it as plain as I can.
The Day Book is something entirely new in journalism. In fact, it is
revolutionary in that it upsets most generally accepted newspaper theories.
Its form is unconventional, the fact that it will not accept advertising is
unconventional, and the further fact that its main, purpose is to serve
the people will be to most people almost unbelievable.
It has been in existence since Oct. 2, 1911, and I have yet to meet any
body in "Chicago who believes that it is possible to make an adless news
paper a business success. That is because nobody ever knew of an adless
dally newspaper; and it is a habit of the human mind to think that what has
not been done before can't be done.
Everybody knows that the regular, or conventional daily newspaper, is
inconvenient and unwieldly in size. Chicago knows it from having tried
to read it on street cars. And nothing looks like a newspaper that isn't
unwieldly in size. ,
Yet? there is no newspaper sense in the standard size of newspapers.
But there is a lot of business sense In it advertising sense. Page adver
tisements are a habit with big advertisers; and page ads in a 'daily news
paper the size of The Day Book wouldn't bring in much money.
The Day Book is printed "in its present form because it is wholly a
NEWSpaper, with no advertising in it. Hence nothing has o be consid
ered but news and the convenience and wants of the reading public.
The Day Book "has everything..any other dally newspaper has except