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Newspaper Page Text
TISING PATRONS CANNOT FEARLESSLY PUBLISH THE TRUTH.
Bent is a manufacturer. He is president of a company that manu
facturers pianos. We say a company manufactures things. But it doesn't.
Men make things, and corporations pay men wages, finance the business,
sell what workingmen make and take for their share of the profit whatever
In order to protect themselves in this privilege, they vigorously oppose
labor unions, in order to prevent the men who do the actual making of the
things they sell from getting a greater share of the product of their labor
through collective bargaining.
In order to prevent the workingmen from thus bettering their own con
dition, public sentiment must be stirred up against labor unions and col
lective bargaining by workingmen.
To stir up this public sentiment, it is nepessar-v to control the news
papers. And MONEY the money paid for advertising space in the news
papers is the weapon organized business uses to club the newspapers into
submission, so that they may be used to help business control labor.
The object of advertising is to sell goods. Newspapers are used as ad
vertising mediums, because they reach the people, because they go into the
They go into the homes on the theory that they are newspapers and
give the people the news.
The better a publisher pleases the people with his newspaper, the
-larger his circulation. The larger the circulation the more valuable the
newspaper is as an advertising medium; and the higher rate it can charge
for its advertising space. "
As a business proposition, the man who wants to sell something pays
the newspaper for carrying his advertisement to prospective customers, thus
arousing the interest of customers so they will come to his store and buy
what he wants to sell.
Circulation is the thing of value to the newspaper publisher. So THE
REAL VALUE OP ANY NEWSPAPER DEPENDS UPON THE PEOPLE.
For example, Victor P. Lawson has made millions of profit out of the
Chicago Daily News. That he is a multi-millionaire today he owes to the
working people of Chicago.
He got circulation from the people. AFTER he got circulation he got
advertising. Merchants advertised in the News because so many people
read it. It wasn't because merchants loved Lawson or wanted to hand him
money. He had what they needed circulation, readers, people who had
money with which to buy what merchants wanted to sell.
When Lawson got circulation he got influence. His readers depended
upon the Daily News for the information upon which they based their
opinions. His readers came to trust him and to act upon his advice when
it came to having opinions and to voting.
NOW GEO. P. BENT DEMANDS THAT THIS INFLUENCE OF NEWS
PAPERS WITH THEIR READERS SHOULD BE USED TO' PROMOTE
THE INTERESTS OF ADVERTISERS.
HIS ARGUMENT IS THAT THE ADVERTISERS ARE SUPPORTING
THE NEWSPAPERS AND SUPPLYING THE PROFIT WHICH MAKES
NEWSPAPER PUBLISHERS RICH. HENCE, ACCORDING TO THE
BENT LINE OF REASONING, NEWSPAPER PUBLISHERS SHOULD
SHADE THEIR THEIR NEWS AND EDITORIAL POLICY SO AS TO
FAVOR THE SELFISH INTERESTS OF ADVERTISERS, RATHER THAN