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NEW YORK DETECTIVE DOG JUMPS NINE-FOdT,
FENCE WHEN ON TRAIL OF THIEF,
THE DAY BOOK
An Adless Daily Newspaper. ,
N. D. Cochran, '5$ Te1, Monroe 353
Editor and Publisher. Tgpgu . Automatic 51.422.
500 South Peoria St. 398 By Mail, 50 Cents a Month.
VOL. 2, NO. 288 Chicago, Thursday, Sept. 4, 1913
THE ATTEMPT OF BIB BUSINESS TO
CONTROL THE NEWSPAPERS
George P. Bent Quotes an Editorial From Leslie's That
j Makes the Purpose Plain Shall " Newspapers
Protect the Public Interest or Promote the
Selfish Interests of Advertisers?
BY N. D. COCHRAN
In literature,being sent to the rich advertisers of -Big Business in his
attempt td organize an advertising boycott on the Tribune, Gfeo. P. Bent,
manufacturer of Crown pianos, has clearly in mind the thought that ad
vertlsers'have BIGHTS arfecting the policy of newspapers that non-adver-tjsers
In -his lurid "SpeaK! Think! Act!" circular to members pf the 'Illinois
Manufacturers' Association and the Chicago Association of Commerce, he
republishes' an editorial from Leslie's of July 3i, 1913, under the heading:
"The Advertisers STights."' ,. 1
I quote the Leslie editorial In full, as published by Bent!
'An advertiser In a- Cincinnati paper cancelled his advertising frankly
and bluntly on the ground that he did not believe that the newspaper stood
for the things that were helpful to' Cincinnati. One 'of our esteemed con
temporaries denounces this as 'an outrageous act.
"But let us see. There may be another side to the question.' Mr. Tru-t
man A. DeWeese, a. heavy buyer of advertising, recently entered his protest
inftha Editor and, Publisher, July 31, 1913,-against the tendency of news
papers and other periodicals to ignore therights of the advertiser whosa
patrorjage. is tha-chfef source of revenue ;f9rihe.pubilcaon.'
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