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Newspaper Page Text
"GRUBSTAKE" SAVES SAWYERFROM DEATH W
A SWIRLING GLACIAL TORRENT
THE DAY BOOK
j An Adless Dhuly Newspaper. -;..
1 N. D. Cochran, .gagfe-v Tel. Monroe 353'"
Editor and Publisher. TyTgjgi Automatic 51-422.
' 500 South Peoria St. , 398 - By Mail, 50 Cents a Month.
VOL.2, NO. 293 Chicago, Wednesday, Sept. 10, 1913
HOW COUPON-CLIPPING CONTESTS
BOOST NEWSPAPER CIRCULATION
Some Facts About Newspaper Circulation',-Premiums,
Coupon Contests and Values Answer r to a-Ques-i '
f tioji Asked by a Day Book-Reader,
1 ' '- BY N..D. COCHRAN ,., '
I have a letter from. a reader, of The Day Boo"k-asking,what I think
about the "House and Gold Contest" run by the Hearst papers. - "
As all 'newspaper .contests that involve, the clipping of. coupons have
practically the .same purpose-namely, to stimulate circulation and henco
Influence" advertising rates I will answer the question-soothe public will
understand all coupon-clippingcontests. , ' "
Following 4s e4etter: ' ' " ---- --
-Editor Day-Book Kindly let your readers know what you think about
this House and Gold Contest run , by ;ther Hearst- papers. I have bqen told
that" speculators buy hundreds of papers' ""daily. What chance has a poor
man got, or a, child that goes to the news stand asking for coupons?
This contest teaches gambling and begging both. But Hearsfwill lose
more readers than he 'wins. The losers will be' sore at him.
But about The Day Book. I am glad' to 'see it at the corner now. We
needed'lthadly in our section here. J Sometimes I had to bring a half dozen
every day from downtown and I dld'ltjgladly. The truth .will.wjri. Kindly
don't printrthe name'. There is a reason. Reader.
y The author's name was signed t the, letter, but I-have respected his
wish not.to print it, and have signed it Reader. , -
The 'coupon contest is not anything negr In-nswspaper -circulation,
. &.& v ..A,V-fe