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title: 'The Day book. (Chicago, Ill.) 1911-1917, September 12, 1913, Image 24',
meta: 'News about Chronicling America - RSS Feed',
Image provided by: University of Illinois at Urbana-Champaign Library, Urbana, IL
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. money, besides the secrecy of the
service. No operators axe required.
If you want to call some individual,
such as Mr. Carroll at Armour & Co.,
his local number is 323. If you want
to call him frorii another telephqne
at the Armour plant or offices you
just lift the receiver and turn 3-2-3
on.the dial, and instantly his bell is
ringing. If you are out in town and
you wish to call 323 at Armour's you
lift the receiver and turn 709-323 on
the dial and instantly Mr. Carroll's
bell is ringing, taking less than six
seconds for the whole operation, or
just about what it takes to get the
P. B. X. operator to answer you on a
If Mr. Carroll or any other of the
hundred or more people who have
automatics at Armour & Co.'s want
to call out from Armour they simply
lift the reeciver and turn No. 2, which
instantly connects them with a trunk
line so they can call any number
just as would be done from an indi
vidual automatic 'phone. These auto
matic private exchanges can and will
be used instead of manual private
connections here in Chicago, because
they will save so much time and be
so convenient for lo,cal service that
many firms will buy them and put
them in, then demand connection
with the Chicago exchange service
in place of having old operator-attended
A firm such as Armour & Co. could
put in a few more automatic 'phones,
so that there would be one wherever
there is a manual 'phone, get instan
taneous local service without having
to call an operator, could call the
Yards' exchange direct by turning
the two on the dial, and only would
need operators to distribute the in
bound calls. Think of the conven
ience, and decide if such a boon can
fail of general adoption, especially if
the manual system decides to offer it
to the subscribers at even a slightly
.higher price than charged for the
present manual P. B. X. systems.
Montgomery Ward & Co., Hotel
LaSalle, C, B. & Q., C, M. & St P. iC""
R. and nearly 100 others are glad
to pay $1.25 per local per month even
while paying for the manual, because'
the local use of the automatic P. B
X. pays for the cost, as it relieves the
P. B. X. operators of all the local calls.
Sears, Roebuck & Co. has an auto
matic system of its own eight years
old, of 475 stations, that has handled
as high as 18,000 calls per day during
the days before Christmas, when big
rush orders were being gotten out.
Montgomery Ward & Co. has about
100 automatics that average 53 calls
per day per 'phone and cost Jess than
one-twelfth of a cent a call io handle.
They are going to buy their local
system from the I. T. & T. Co. before
it sells out, because if torn out by
the Bell Co. it would disorganize their
methods of handling their business.
Many others are doing likewise, and
these systems will be maintained in
repair by the service bureau of the
Telephone Users' 'Association for
those who are its members.
"What do you mean, sir, poking
your umbrella in my eye?"
"I assure you, sir, you are mis
taken." "How can I be mistaken?"
"Yes, you are. This is not my um-i
brella- I've just borrowed it from a'