OCR Interpretation


The day book. (Chicago, Ill.) 1911-1917, October 01, 1913, Image 1

Image and text provided by University of Illinois at Urbana-Champaign Library, Urbana, IL

Persistent link: http://chroniclingamerica.loc.gov/lccn/sn83045487/1913-10-01/ed-1/seq-1/

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JMILLY SUNDAY HAS WRITTEN ON THE WORLD'S
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t, SERIES FIRST ARTICLE TOMORROW
f HE daV book
, An Adless Daily Neulspaper.
N.1 D. Cochran, t ggBgg Tel. Monroe 353.
Editor and .Publisher. . ctiJ Automatic 51-422.
500 South Peoria SL 398 By Mall, 50 Cents a Month.
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VOL 3, NO. 3
Chicago, Wednesday, Oct. 1, 1913
ONE CENT
ADVERTISING PLAYS A BIG PART IN
THE INVISIBLE GOVERNMENT
f How Big Business Undertake? to Muzzle a. Free Press
and Keep the People of This Country in Slavery, v
BY N. D COCHRAN
,. ThemiDions spent annually for advertising In this country play a very
important parTin the Invisible Government, and if we are to have, real
democracy in this republic it is Important thdt the people, who finally foot;
all the bills, understand all there is-to know about advertising.
There is no greater menace today to free speech and a free press thar
fho -nersrisfprif effnrt nf THp- Rtimnpna in mfliiPTipp fhp. npros and editorial
w.- v a , ' f
? policy of newspapers with the millions spent for advertising.
Sf 5 Tf nnpwKnanp- Bpfe. nut tn "ffp,htrt.h hattlp.R nf thp -npnnlft and finds it
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g sf necessary to offend Big Business it is attacked vigorously atits most vulner
A V ablemoint its cash box. Georee P. Bent, manufacturer of Crown nianos..
$jl& Jecenily plainly illustrated this policy when he quit advertising in the,
? Tribune, and invited other business anen to do the same, because he didn
like the pokey of that paper.
Sf .- He made Dlain the" belief of many merchants and manufacturers that
"jl &ewsj)iapers are supported by their, advertisers Instead of by their readers,
and that hence newspapers snouiaerve tne interests oi tneir advertising
patrons instead, of the" public interest.
Hearst is realizing on this policy of Big Business today. Fust he go$
circulation by making his papers'servewthe people. J Then he got advertising
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