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Newspaper Page Text
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"0:ic day at 1316 Michigan boi.r' irJ'T-hcrc Frank was working, he
It told me he was going to put Jimmy in business. I told him that would mean
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more advertising. He said he would pay for Jimmy's advertising. He signed
the contract. Sometimes I collected the money for both places .from Jimmy
and sometimes from Frank."
Attorney Short then took the witness. He said:
"Did your paper,, the Examiner, publish advertisements from both of
these clairvoyants?" ""
I "Did they bring the advertisements to you?"
f "No. That was my business to go down there and get their adver
tising and to get them to mcrease it and advertise more. I used to talk it
over with them. If they said there weren't many people coming in and
business was dull, I advised them to advertise more, that we'd bring 'em
"You say these Ryans advertised under the names of Prof. Milton and
"And you knew those were not their right names, yet you took the
advertisements from them and your paper published them?"
"That wasn't any of my business."
"Have you ever met the fellow who writes those high mbral editorials
on the back page of your paper?"
Here the attorney on the other side, who happened to be Assistant
State's Attorney Fleming, objected; and the court sustained the objection,
Then Attorney Short continued:
"What rate does your paper charge the' clairvoyants for advertising?"
"They have a regular rate."
"I know, but is it more or less than what they charge other adver
tisers?" "We get more out of the clairvoyants." '
"Why does the Examiner charge high rates for the clairvoyant adver
jtisements?" "I can't say that. I guess that's, for the man who makes the rate card
to say. I don't fix the rates. I just sell the advertising at tfie rate they fix."
"Did you always get your money from them?"
"They paid us in advance."
The reader by this time understands, no doubt, the whole story. The
employe of Hearst's Examiner who solicited the clairvoyant advertising
knew the Ryans and knew they were doing business as Prof. Milton and
He knew that the rate for clairvoyant advertising was higher than the
rate for legitimate advertising; and he always collected for clairvoyant ad
vertising in advance.
Do YOU imagine for a moment that the man who writes the highly
moral editorials for the back page of the Examiner didn't know that every
clairvoyant who advertised in the Examiner was a fakir?
Do YOU believe that editor didn't understand that the Examiner's ad
vertising columns were being used as a come-on to lure victims into the of
fices of the clairvoyant fakirs, where they were to be robbed of their money?
Do YOU suppose the entire management of the Examiner didn'tjmder
3tand clearly that this clairvoyant game was a skin game, and that the Ex
aminer was getting its share of the money, in payment for advertising, of
cvhich the victims were robbed?