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Newspaper Page Text
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SOLDIERS PLAY FIENDISH JOKE ON MINER
AT COLORADO BURLESON WOULD HAVE
GOVT OWN TELEGRAPH AND TELEPHONE
THE DAY BOOK
An Adless Daily Newspaper,
N. D. Cochran, aaggBa Tel. Monroe 353.
Editor and Publisher. 1TsIlsPM Automatic 51-422.
500 South Peoria St 398 By Mail, 50 Cents a Month.
VOL. 3, NO. 69 Chicago, Thursday, Dec. 18, 1913
EARST ADVERTISING MANAGEI
FAVORS QUACK ADVERTISING
Opposes Ordinance Which Prohibits Deceptive Adver
tising The Tribune and Examiner Scrap Begins
to Get the Truth to the Public.
Edward C. Bode, foreign' advertis
ing manager of the Chicago Exam
iner, admitted yesterday at luncheon'
of the Chicago Advertising Associa
tion that Ms paper was open to any
kind of advertising.
This was a charge often hurled at
the Hearst paper, but never before
was any representative forced to ad
mit it, and the admission only came
because the Examiner doesn't want
the ordinance against quack adver
tising passed by the city, council.
Bode got all worked up during his
speech and finally got so mad that
he said the Examiner was after the
dough. This much has been evidenc
ed by some reevlations in the past
Recently Barney Bertsche and
Jimmy Ryan were convicted as being
members of a clairvoyant trust that
had swindled Mrs. Hope MeEldow
ney out of $15,000. And Mrs. McEl
downey said she had been lured to4
Ryan's clairvoyant parlor by an ad
vertisement in the Examiner.
And it came out all during the trial
that the main way, the clairvoyants
reached their victims was through
the columns of the Hearst papers.
Yesterday's argument was made,
chiefly, by the Examiner on one side
and Tribune on other and between
them they almost shed a little light
on modern advertising scheming.
Bode said the only reason the
Tribune took up the fight was be
cause they lost so much medical ad
vertising for the simple reason that
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