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title: 'The Day book. (Chicago, Ill.) 1911-1917, December 20, 1913, LAST EDITION, Image 9',
meta: 'News about Chronicling America - RSS Feed',
Image provided by: University of Illinois at Urbana-Champaign Library, Urbana, IL
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THE ADLESS DAY BOOK TODAY ABSORBS THE
- CHICAGO DAILY PRESS
BY N. D. COCHRAN
After today's issue of The Chicago Daily Press, that fearless and en
terprising newspaper will be absorbed by The Day Book, and The Day Book
will undertake to fill the field formerly divided by the two papers.
In their general purpose both The Day Book and The Press were aim
ing in the same direction, trying to give to 95 per cent of the people of Chi
cago newspapers that were free to tell the truth and represent the senti
ment of that great mass of the people who earn their living by working
Both .papers were union throughout, and the only union dailies in
While their general purposes were similar, The Day Book enjoyed the
great advantage of being an adless newspaper, having no source of income
except from its readers.
When it began publication over two years ago, it was generally regarded
as a freak newspaper, because of its unconventional sizend tabloid man
ner of handling the news.
People had become so accustomed to advertising in newspapers that
the opinion was common that no newspaper could be made to pay without
advertising; and The Day Book was not expected to last.
It was a journalistic experiment, as there was nothing else like it in
the world. In spite of all dire predictions it kept on coming out every day,
and with live news in every issue that could be found in no other Chicago
I have demonstrated to my own satisfaction that this adless newspaper
can be made to pay, with not a penny's worth of advertising matter in it.
It can be made to pay (with no other receipts than the wholesale price re
ceived from newsboys' and carriers.
When you cut advertising out of the modern newspaper you cut out
about 90 per cent of the cost of publication.
Two experiments have been tried recently in Chicago. One is the adless
Day Book, the other is the conventional Press, which though more pro
gressive and human than the established newspapers, and in sympathy
with the working class, still was much the same in size, form and make-up.
The adless, tabloid form proved to be more popular with Chicago read
ers, and the result is the absorption of The Press by The Day Book, by
which The Day Book takes over the
good will of The Press, and so much
of its circulation as cares to take The
Day Book in its stead.
This involves no change in the pol
icy, purpose or program of The Day
Book. It will go on just the same as
it did before the change, without the
slightest, alteration in the policy t
outlined when I issued the first copy
of The Day Book.
I am fully satisfied at the result of
both experiments, that the only way
to establish an honestly free press in
this country is by the publication of
adless newspapers newspapers that
are under no obligation to any inter
est save that of their readers.
I hope that readers who have
found hope and inspiration hereto
fore in the progressive Press will
find at least as much of both in The
I am trying to give the95 per cent
of Chicago's citizenship a newspaper
that is THEIR newspaper in every
I have said here that cutting out
advertising cuts out about 90 per