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Newspaper Page Text
LAST EDITiCt . . LAST EDITION ATTACK FORGIVEN AT OAK FORE SP ALL MICHIGAN WNE&S MAY STRIKE WOMAN iJbCTdti PRAISES SEX TEACHING THE DAY BO OK An Adless Daily Newspaper. JL p. -Cochran, ' ifSSlk Tel. Monroe 333. Editor and. Publisher. ' C 'Automatic 51-422. 600 South Peoria St. 398; By Mail, 50 Cents a Month. VOL. 3, NO. 81 Chicago, Salurtfay, Jari:t3, 1914 ONE CENT HOW TO MAKE A NEWSPAPER PAY WITHOUT A LINE OF ADVERTISING A Simple Explanation of How to Make the Adless Day, Book a:SuccessSome Interesting Facts About the Beginning of L: Revolution in Journalism., . BY. N: D. COCHRAN. " . I hare a' letter from a reader, of The Day Book, in. jwhich' he says: ' "I have read many copies lOfyaur adless book, and often;woridfe'd how, without advertising matter) you could make it go.k' . I have .explained, this far the past;, but in view of the fact that many new leaders lave acquired The DayTBook habit since my last explanation, it ,may' help, some to explain agafaur ' , Making The Day Book go, or any. other adless newspaper that uses no, more white1 paper in. each-copy, iaa mere-matter of circulation. Tie. white paper in .1,000 copies of The Day Book costsme a little less .than $1i50, delivered in-this office. I sejl the papers wholesale at $5.00 per 1,000 to those who come, to the. office for them, and at-"$6ioo per 1,000 when . the papers are delivered to stands dealers or carriers. .The extra $1 per 1,000. when delivered Is intended to cover cbst of de livery, t There is a profit then of about $50 per 1,0,00 on. the white paper