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Newspaper Page Text
LAST EDITiCt . . LAST EDITION
ATTACK FORGIVEN AT OAK FORE SP
ALL MICHIGAN WNE&S MAY STRIKE
WOMAN iJbCTdti PRAISES SEX TEACHING
THE DAY BO OK
An Adless Daily Newspaper.
JL p. -Cochran, ' ifSSlk Tel. Monroe 333.
Editor and. Publisher. ' C 'Automatic 51-422.
600 South Peoria St. 398; By Mail, 50 Cents a Month.
VOL. 3, NO. 81 Chicago, Salurtfay, Jari:t3, 1914 ONE CENT
HOW TO MAKE A NEWSPAPER PAY
WITHOUT A LINE OF ADVERTISING
A Simple Explanation of How to Make the Adless Day,
Book a:SuccessSome Interesting Facts About the
Beginning of L: Revolution in Journalism.,
. BY. N: D. COCHRAN. " .
I hare a' letter from a reader, of The Day Book, in. jwhich' he says: '
"I have read many copies lOfyaur adless book, and often;woridfe'd how,
without advertising matter) you could make it go.k' .
I have .explained, this far the past;, but in view of the fact that many new
leaders lave acquired The DayTBook habit since my last explanation, it
,may' help, some to explain agafaur ' ,
Making The Day Book go, or any. other adless newspaper that uses no,
more white1 paper in. each-copy, iaa mere-matter of circulation.
Tie. white paper in .1,000 copies of The Day Book costsme a little less
.than $1i50, delivered in-this office. I sejl the papers wholesale at $5.00 per
1,000 to those who come, to the. office for them, and at-"$6ioo per 1,000 when
. the papers are delivered to stands dealers or carriers.
.The extra $1 per 1,000. when delivered Is intended to cover cbst of de
There is a profit then of about $50 per 1,0,00 on. the white paper