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Newspaper Page Text
benefit in dollars temporarily, but in
the long run--the publisher who ap
peals to the public and lets the ad
vertisers go hang will get there.
j. The Hearst papers in Chicago got
ieir circulation appealing to the peo
ple. Their degeneracy began when
they turned tail on the people and
began licking State street's boots. I
imagine the Hearst play now will be
to get State street tc FAVOR the
Examiner "as against both the
Tribune a"nd the Record-Herald. God
help the newspaper that attempts to
build up on tbe FAVOR of adver
tisers. If "Keeley is as free from entang
ling .alliances with. Big Business as
be is of old bpnds and stock, he has
a chance to make the Record-Herald
a better newspaper than the Tribune;
for the Tribune will necessarily suffer
from the influence of heredity. It
has' "inherited its owners.
One1 good thing a big thing in
Keeley's favor is that he can't get
CIRCULATION by favor of ADVER
TISERS. The State street stores
can't hold a secret session and sol
emnly resolve that the people shall
buy this paper or that one. All they
can do is to help or harm box-office
receipts by advertising or refusing to
.Arid the first thing Keeley will
want and need is circulatiqn. So I
ldok, for the Record-Herald to make
a strpng appeal to the public so as. to
make the people want to read his
paper. If the advertisers stick their
nose in the fight and try to starve
the, Record-Herald, then that ought
tp $ nuts for Keeley as a circula
In the meantime, the Tribune will
have", to fight like 'the dickens to hold
wht it has, If It -weakens on policy
m otder to hold adverUsing the pub
lic will get wise quickly and buy the
Record-Herald provided, of course,
the Record-Herald Is wise enough to
go after circulation by appealing for
When you get right down to brass
tacks PERSONALITY has a lot to do
with making a newspaper. What
strong personality will the Tribune
have next Monday when Keeley is
on the job in the Record-Herald of
fice? Is there any genius in the heirs of
Joseph Medill? Will they have as
much courage when Keeley has gone,
or will they fear Keeley and lose the
There is an interesting psycho
logical study here-will Keeley take
the Trib's goat wijth him?
I predict that the paper that makes
the strongest and most fearless bid
for public confidence will win, and
that the one that lays down to the
State street stores for more dollars
right now will lose out and get no
dollars in the wind-up.
I shall be surprised if the present
mix-up and the dog fight that is
about to come off will result in a re
markable change m Chicago journal-
ism. And I expect to have a lot of
fun out of it sitting in the 'bleacher
and scoring the runs, bits and errors
of the scrapping publishers. Being
an adless newspaper The Day Book
doesn't care a darn what the adver?
Users think about it and can have lots
of fun telling the public the truth and
keeping the searchlight turned on
Keeley, Lawrence and the heirs of
Joseph Medill. "
Sick 'em Towser! Sick 'em Tige!
May the best dog win!
v I appoint myself referee.
o o -
TWO WAITRESS E$ ARRESTED
Two union waitresses, Kate O'Day. '
and Hazel Grant, were arrested today
in the Crilly building, 31 N. Dearborn
street, after a clash with two strike
breaking waitresses. Although the
latter girls used abusive language no
attempt was made to arrest them.
Mike- Hurley Officer 813, threw C.
Kuensel, a union cook, out of the
Central station when be tried to tell
the girls that their attorney, John D.
Farrell ,was going over to see them.