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Newspaper Page Text
Things that we now accept as commonplace were once dreams in one
man's mind the telephone, the electric light, the phonograph, the auto
mobile, the typewriter, the telegraph, -wireless telegraphy, the flying ma-"
chine all these were once dreams.
And at the outset the general run of humanity wouli have said the
man who predicted anyone of them was crazy.
For years the adless newspaper was a dream in one man's mind; and
only after years of dreaming and figuring things out was it started. In fact,
the press for it was built and stood
standing in the New York factory for
several years before the plans were
finally perfected for launching the en
terprise. I don't think I talked to over three
newspaper men -who believed there
was anything at all in the idea; and
when we started the paper in the fall
of 1911 I predicted that the so-called
plain people would be the first to see
the idea, and that newspaper men
would be the last.
I was printing the paper and selling
it to a few people on the West Side
before a newspaper publisher in town
knew anything about it. Yet I had at
the start a complete newspaper plant,
with a press that will print The Day
Book as you see it at the rate of 36,
000 an hour.
I didn't need a big building and
didn't need a lot of space. Without
advertising a newspaper doesn't need
much space. Most of the space and
most of the machinery used by a big
newspaper is necessary because of
the advertising. This is true of whitej
I published The Day Book for con
siderably over a year before I placed
it on sale at the newsstands. The first
time I placed it on sale on a stand in
the loop was in December, 1912, when
the paper was 14 months old; and it
was weeks before it was on all the
I remember that day 'it started on.
sale on the stands in the Lake Shore
depot I had copies handed to people
as they bought the other papers. Not
many would take this paper as a gift
It didn't look like a. newspaper be
cause it wasn't big like them.
Of course, this size is far more con
venient than the ordinary size for
newspapers; but people were so ac
customed to the regulation size that
they couldn't think of a newspaper
being any other size. They hadn't an
alyzed and figuxed it out that the
large and unwieldy newspaper is big
because of the advertising.
And, as they had always seen ad
vertising in newspapers, they couldn't
think of a newspaper without adver
It isn't strange that we are such
slaves-to habit because it is so com
mon. I find thatnotwithstanding.all
the freedom I enjoy from the influ
ence of newspaper advertising I was
so long in the regulation newspaper
game that it isn't easy to realize I am
free to say anything and write any
thing I believe to be true.
Probably no man knows how much
of a slave he has been until he gets
free. I still feel at times as I imagine
a canary feels who is freed after liv
ing his entire life in a cage. He doesn't
know how to be free.
I imagine that if a man who has
worked for somebody else all his life
were given a farm and turned loose
on it debt-free he would feel home
sick for a boss.
I have wondered what judges would
do if all the law books in the world
were destroyed and they had to de
cide a case or pass upon a point of
law without being able to look up the
authorities and see what some other
judges did under similar circumstances-
many years ago.
Judges are mental slaves just like
the rest of us humans are. The dead
hand is on them and they can't shake
it off. You seldom hear of a judge
with imagination enough to make an
original decision and establish a. new