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Newspaper Page Text
NOON EDITION -.- NOON EDITION
ELECTRICITY TO CURE GIANTS ON WEST SIDR
ALL ILLS, IS THOMAS FOR THREE GAMES
EDISON'S LATEST WITH CUBS
Entered as -Secoad-Ctass Matter April 21, 1914, t the Poetoffice at
Chicago. DL, Undeche Act of March 3, 1S79.
THE DAY BOOK
An Adless Daily Newspaper,
Daily Except Sunday. -N.
D.' Cochran, ygigfe Tel. Monroe 353.
Editor and Publisher. HgHs! By Mail, Except fn
500 South Peoria'1 St 398 Chicago," 53 a Year.
- VOL. 3, NO. 202
Chicago, Monday, May 25, 1914
MEN AND WOMEN ORGANIZE A CLUB
TO STUDY NEWSPAPER BUSINESS
Are Now Studying TheDay Book and Have Put Some
, 'Questions About Advertising Up "To Editor
Cochran' They " Claim Store Advertis
' ing Is Wasteful and Destructive. '
T t --- By N D.COCHRAN
.. r One of the significant signs of. the tunes is the new interest people are
taking in newspapers. ,1 say new interest because it is entirely different
from the old. interest, whioh merely consisted in reading newspapers and
taking for granted much of what they offered-their readers by way of news
or information. -
The new interest asks what the newspaper is, whose it is,' what it rep-e
resents and' what it MEANS The readers want to go behind the scenes.
They want to see the editor without his make-up.
m - Now I have a letter telling me of a club of men and women who hae
taken up the study of The DayBook; and I assume that means a stHdy of
the .newsDanei' business.