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title: 'The Day book. (Chicago, Ill.) 1911-1917, May 25, 1914, NOON EDITION, Image 4',
meta: 'News about Chronicling America - RSS Feed',
Image provided by: University of Illinois at Urbana-Champaign Library, Urbana, IL
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h & vy
the other questions' 1n 'subsequent
Issues whenever I feel like writing
on that subject.
In the meantime-1 don't know of
any institution the people need more
understanding ofthan the newspa
per. I welcome the closest study of
The Day Book, for the more the peo
ple, study it the more they wil be
inclined to accept my invitation to
help make this adless newspaper
what it ought td be.
BREAKING OF GLASS PUTS A
HALT ON ROBBERY
John Meyers, who works at 17 W.
Monroe street, stopped in a doorway
to light a cigar while on his way to
work yesterday morning. He heard
the sound of glass breaking. '
Three men were riflipg a" "window
in the jewelry store of Lebolt & Co.,
State and Monroe streets. Meyers ran
to a nearby restaurant and got Po
liceman Frank Newman.
Together they hoofed it north on
State street in pursuit, with New
man's gun playing a steady tattoo.
Two qf the men turned down an al
ley and emerged on Dearborn street,
where Officer Frank Jacobson trip
ped one of them and he was caught
The others got away.
The prisoner gave his name as
Frank Reimer. At Madison and Clark
streets he threw a handful of dia
mond rings away. They amounted to
about $4,000. Only a part of them
TRIB RAPS PARMALEE CO.
The Trib pulled a good story this
morning. It dealt with the high
handed monopoly which the Frank
Parmalee Company cabs and taxicabs
enjoy at the various railroad depot.
The Parmalee company taxis has
this privilege exclusively and it seems
they're able to -sting the incoming
passengers for as much as they
The story oughtn't to increase any
friendship between the McCormicks
and John Shaffer of the Post John .
of The Day Book, and will deal with Is the head of the Parmalee Company.
messaged as to reach Ihe largest
number of people- with, the-least ex
pense and least duplication.
I think this terrific "bombardment
of the family pocketbook would nat
urally keep ulev whole1 family in a
fever to hurry down town and spend
their money. And there must be great
waste of time In reading all the ads of
all the stores in so many newspapers
before they can make up their minds
where to buy.
You see there is an educational
process in advertising. Women are
taught to become bargain hunters. I
Understand there Is, ad agreement of
some sort between State street mer
chants to have their bargain offer
ings on different days, so that there
wfll be spme lure every day to bring
th"e women down to State street to
buy. Once the women aredown town
the merchants take their chances on
getting their share of her moneys
The credit system helps amaz
ingly, of course. It is so easy to
spend money you haven't got when
you can "charge it" But it isn't al
ways so easy for Dad to foot the
bills. If credit-buying runs Dad head
over heels in debt, that's destructive,
But other waste runs along with
this waste. The entire, city govern
ment is affected by the selfish inter
est of advertisers and newspapers.
Street railways are run to briiig peo
ple to the loop where the stores are.
Land increases in value inthe loop,
rents mount higher and higher and
the cost of doing business goes be
yond reason. There is waste "there.
There are so many angles to this
one question that I can't go very far
with it without writing a book. There
is niuch In it, however, that men and
women all over Chicago might study
with profit They might get some
notion of new reasons for the high
cost of living in Chicago, at any
I have taken np now as much
space as I want to grab in one issue