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Newspaper Page Text
A FRANK TALK WITH READERS OF THE ADLESS
BY N. D. COCHRAN
I want readers of The Day Book to feel that this is THEIR newspaper,
and that I want them to help make it what it ought to be.
About a month ago, in replying to a question as to whether The Day
Book was paying or not, I said that it wasn't paying, but that it would pay if
each reader would get one more regular reader of the paper.
I didn't ask them to get another reader, but told them what would hap
pen if they did. Well, here's what happened. The circulation of The Day
Book has increased about 2,000 daily readers since that time, and is steadily
I now want 13,000 more daily readers by the end of three months say
I am trying to make this adless newspaper as near a public utility as is
possible. Its success means more to the people of Chicago who want to be
free than it does to me; and that's why I have no hesitation in suggesting
how our readers can help make it go.
The success of The Day Book will not put the other newspapers out of
business, but it will help make all of them better newspapers; and that will
be a good thing for CTdcago.
For example, if there should be a movement of advertisers to kill any
newspaper in town because it refuses to obey orders I will tell the people
about it and help yank the hand of i
Big Business off the newspaper that
really wants to be free and tell the
people the truth.
I have a notion that the people will
help any newspaper fight its battles
with greedy business when that
greedy business is trying to mould
public opinion to serve its own ends.
Anyhow, I'll give the people the truth
and then it is up to them to do as
Newspaper publishers who are
slaves of the advertising system don't
want to be slaves; they want to be
free. When I publish news they have
been in the habit of suppressing, be
cause their advertisers wanted it
suppressed, then they have an excuse
for refusing to suppress what is go
ing to be printed by this paper.
There is another way in which
readers can help make The Day Book
what it ought to be; they can give
this paper news that the public ought
I ask this, however: That any
reader who gives The Day Book
news be sure of his facts and give
only the truth. YOU want the truth
and are entitled to it. YOU don't
want anybody to deceive you. So put
yourself in the other fellow's place
and see that HE gets only the truth
concerning anything YOU know.
I don't want to misrepresent any
body. I don't want to libel or other
wise fnjure any man, woman or child.
I don't want news merely to stir up a
nasty scandal that serves no public
purpose. I want The Day Book to
serve a public purpose a good,
wholesome and constructive public
purpose. I want it to be truthful and
There is something else I get
many letters. I cannot possibly an
swer all of them. Please do not ex
pect from me always the courtesy of
an answer. I would like to answer
every letter, but it is physically im
possible. I have no stenographer,
and must pound out my own letters
on a typewriter, as well as everything
I write for publication.
I am trying to help YOU so be a
Golden Ruler and help me to help
I will also .ask readers of The Day