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Newspaper Page Text
ONE MAN'S OPINIONS
BY N. D. COCHRAN.
Fra Elbartus in Again. The Amer
ican Publishers' Association recently
caught Elbert Hubbard, the long
haired ostrich of East Aurora, N. Y.,
with the goods on.
Hubbard does a lot of fancy writ
ing for Big Business and gets some
of it in some newspapers; and now
the A. N. P. A. finds that Hubbard
gets pay for trust promotion, the syn
dicate that handles his stuff gets pay
and many of the smaller newspapers
hold the bag.
In Bulletin No. 3126 the A. N. P. A.
tell how Shimansky and Gall of Cleve
land (who have done considerable
legislative work for Ohio manufac
turers in the past few years) have
launched a scheme, the purpose of
which is to induce newspapers to
print free of charge a series of arti
cles written by Fra Elbertus of East
Aurora, and that the copy would ex
ploit the personalities and organi
zations behind nationally-advertise'd
products, also that they offered the
services to newspapers free of charge,
and would supply plates or matrices
free of cost."
The publishers' bulletin also says:
"The advertisers whose products are
to be exploited in this series of arti
cles are to pay Shimansky and Gall
real money for the space that Shi
mansky and Gall expect to get for
This illustrates how some news
paper readers are fooled into reading
stuff that looks like news, but is real
ly advertising for which the adver
tiser pays. The kick of the A. N. P. A.
isn't against fooling the readers by
printing Hubbard's paid-for hogwash
as live news, but because the news
papers don't get their bit.
Shimansky and Gall, of course, are
merely commercializing the subser
viency of newspapers to their advea
tisers. They pay Hubbard for his
stuff and the advertisers pay them,
and then Shimansky and Gall figure '
that the papers will print the stuff,
free to please their advertisers.
All the same the story throws some
light on Elbert Hubbard as a willing
servant of Big Biz.
He writes considerable for the
Hearst papers. But then, so does Ar
Elbert the ostrich has his head in
the sand, but we can still see his
Christianity and War. We of
America cork up our boasted Chris
tianity six days of the week and un
cork it on Sunday. It doesn't go dur
ing business hours, because the Gold
en Rule would interfere with business.
The Christianity of civilized Eu
rope is put in cold storage until after
the kings get through fighting, al
though each of the contending rulers
asks God's blessing on his machine
guns and other instruments of death
and wants God's help in licking his
. The Pope, the Archbishop of Can
terbury and the head of the Greek
Catholic church of Russia three of
the leading Christians of Europe are
impotent even with their Christian
prayers while the infernal hell of war
But the workingmen of war-cursed
Europe could end the slaughter if,
they only knew and understood that
if our Christianity were the real thing
all men would be brothers and refuse
to kill one another.
So far the Mohammedan, Buddists,.
Confucians and other heathen appear,
to be the most consistent Christians
on that side of the earth.
Too bad our Christian brothers of
Europe don't understand Sherman's
definition of war, so they would know,
that when the czars, kings and em
perors ordered them to war it was the,
same as telling the soldiers to go to-hell.
A DOOr Workman a I wave rnncMnn'
himself superior to his job.
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