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Newspaper Page Text
Ruth Sjiepley and John W. Cope, in
"!t Pays to Advertise,"
New York. Is the war affecting
the output of plays?
Not so you could notice it. A
machine gun couldn't shoot new pro
ductions into the Broadway theaters
much faster than they have arrived
during the past week.
The. most amusing and entertain
ing piece of the week's hatch is un
doubtedly "It Pays to Advertise," a
farce, by Roi Cooper Megrue and
Walter Hackett. The story concerns
an insipid youth whose father, a cap
tain of industry, casts him adrift. He
falls in with a young man who is re
mindful of Get-Rich-Quick WaWng
ford. This youth Revises a scheme to
boom, by means of advertising, a new
and wonderful soap.
They build up a tremendous busi
ness but, unfortunately, they have
no soap. Father, astounded at his
son's commercial coup, comes to the
rescue with soap, and all is well. Of
course there are countless complica
tions, sentimental and otherwise, in
which father's beautiful stenographer
and a wicked adventuress play im
Cohan & Harris have given the pl7
a fine cast, tie leading roles being itt
the hands of Will Deming as the
schemer, Grant Mitchell as the son,
John W. Cope as the father, Ruth
Shepley, as the stenographer, and
Louise Drew as the adventuress.
John Drew made, his 22d fall ap
pearance, at the ISrapire, in another
of those peculiar, vapid, translated
comedies which annually fall to his
lot. He makes it almost worth while.
Comstock and Qest have imported,
cast and all, an imposing EugU&