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Newspaper Page Text
LAST EDITION ONE CENT
SIX INDICTED ffi VOTE FRAUD SCRAP FRANK
WALSH URGES HIGHER PAY FOR 'PHONE GIRLS
. THE DAY BOOK
An AaiessJtewepaper, Bmuy Lxcept Sunday
N. D. Cocbrfcn,
lEdftsr and Puhfehei;
500 South Peoria St
Editorial Monroe 353.
Circulation Monroe 3S2&
VOL.4, NO. 118
Chicago, Monday, Feb. 15, 1915
BIG STORE ADVERTISERS PAY THE
LOOP PRESS $3,000,080 IN 1914
Daily News Tope tfie List With Over a Million Figure
On Advertising Done'liy.'Dfy Goods and Department
Stores in ile Seven Loop Dailies Last Year
"" The-dry goods-and department stores paid the loop press ahosrlrTHRfflJ
MILLION DOLLARS for advertising in 1914.
The Day Book is able to give tie pnbHc today the exact amount of
advertising used in the ..variouri newspapers for the, year, the exact amount
paid for that advertising to the Daily News, American, Herald, Journal and
Post, and practically the exact amount paid the Tribune and Examiser.
The only, difference ati to the Tribune and Examiner is that the rates,
they charge are different for the Sunday and dafly issues. However, we
have the exact number of fines tor each, and havarrived at the approxi
mate, amount paid each by crediting the daily issues with two-thirds of
the department store advertising and the Sunday with one-third.
The figures as to the amount of advertising placed in each of the
papers by -the various dry goods and department stores are given on the
authority of Victor P. Lswsoh, publisher of the Dafly News.
The Day Book, has. secured from other and authentic sorc fcb
advertising rates charged by the various papers to dry goods and depart
ment stores, this being a special rate and lower than is charged other