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Newspaper Page Text
THE DAY BOOK
N. D. COCHRAN
EDITOR AND PUBLISHER,
000 SO. PEORIA ST. CHICAGO, ILL.
T-7--J. - Editorial. Monroe 833
leiepnOneS Clrcnlatloa. Monroe 3826
SUBSCRIPTION By Carrier In Chicago.
30 centi a Month. By Mall. United
utateg ana Canada, 33 00 a lear.
Entered as second-class matter April
21. 1914. at the postofflce at Chicago,
III, under the Act of March 3, 1879.
FREEING THE PRESS. I have
been asked how The Day Book can
possibly help free the press in Chi
cago, so long as the other papers live
off of advertising. Easily enough
Before I started The Day Book the
other newspapers all members of
the local publishers' association
were in position to act together, sup
press news and get away with it be
cause the great majority of the 'peo
ple would know nothing about the
suppressed news and hence wouldn't
know it was suppressed.
It was their regular habit, if any
thing happened in one of th6 depart
ment stores, for illustration, to sup
press the name of the store and say
it happened in "a State street store."
One of the first things I did was to
dig up the facts about some of the
many accidents in elevators in the
stores. And then I began to tell the
public about news the other papers
No attention was paid to The Day
Book at first because it didn't have
any circulation worth mentioning. In
fact, I published it for over a year be
fore I put it on a single news stand
in the loop. And then I put it on grad
ually. The police ordered it off the
stands one day, about the time I had
gotten it on all of them. But the
game didn't work. Mayor Harmon
had the order countermanded the
game, aftermpn-aod-The f X)ay Book
1 went back on the stands. I was sat-
isfied that move came from the pub--.
Ushers' trust, but was ready for them-
As circulation grew it became diM
ficult for the other papers to sup
press news without their readers find-i
ing it out through The Day Bookj
Now the other publishers didn't sup-,,
press news about their advertisers
merely because they like to suppress'
news. They did it because they feared
the advertisers would get sore and4'
withdraw advertising. The News ana?
Tribune were the only papers strong
enough to defy the advertisers.
George P. Bent, manufacturer of
Crown pianos, tried an advertising
boycott on the Trib and actually
withdrew his subscription, called the
Trib down and published pajjBhlets
appealing to other membersliP Big
Biz to go after the Trib by withclraw
ing advertising. But he didn't getj
away with it The Trib was too
Anyhow, the point is that unless aH
newspapers in town suppress newst
about an advertiser there is no sense?
In any of them suppressing it Asi
Day Book circulation grows, even the
advertisers themselves will see the
folly of trying to control the news-'
papers. The other publishers can sayd
"What's the use in our suppressing
the news if The Day Book prints it?$
The paper gets all over town now:
and enough people read it so thac
what it prints soon spreads to every;
section of the city, and to our read-
ers as weH as The Day Book readers
That only puts us in bad. And if wei
lose the confidence of our readers aaj
to the news we print there will be(
a corresponding loss of confidenceinj
the statements in the advertisements
we print" j
So, in time, I will simply force the?
other newspapers out of that vicious
old habit of suppressing, coloring 015
adulterating the news.
Here's an illustration of how it
works. The day after the spring ele-
tion, when everybody but the people
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