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title: 'The Day book. (Chicago, Ill.) 1911-1917, October 01, 1915, LAST EDITION, Image 13',
meta: 'News about Chronicling America - RSS Feed',
Image provided by: University of Illinois at Urbana-Champaign Library, Urbana, IL
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NO, IT ISN'T DECORATED FLOUR SCOOP; IT'S
NEWEST MILLINERY BIT
jBi3 S vP-X-'&Bi JBkJmiBBBBPV
r BY BETTY BROWN
Unless your hat is very little it must,
be very big. And if it's very big it
must be a "scoop" a regular flour
scoop of a hat, scooping up sharply
in the front and flaring up again in
the back and drooping softly down
over one eye.
The new "scoops" are as broad
brimmed as the "merry widows" of
happy memory and they are quite as
picturesque, and like the "merry
widows" they are invariably of black
velvet or black satin.
The illustration shows the "scoop"
in its smartest form indeed, the
model was made by a milliner mem
ber of the Fashion Art League of
America. It's made of heavy black
satin and the wreath of flowers are
dull gold and silver. One thing
about the "scoop" style of hat that
appeals to the canny maid is that old
picture hats that have outlived their
days of stylishness may be easily bent
and "scooped" into this very latest
5n6de in hats.
FALL FASHION RULES
Fashion has sent forth her edict on
1915 fall styles.
Through the Fashion Art League of
America friend and counselor to
well-dressed American woman she
has sent the following proclamation
to dressmakers throughout the coun
try. These are the rules you should
paste in your hat or in your vanity
case before you buy your fall outfit.
Waistline Normal, that is, in the
place nature intended it to be.
Skirt Length Three to six inches
from the floor.
Skirt Wirth At least five yards.
Sleeves Long for day wear. This
is imperative. The short-sleeved
blouse is quite out of it
Separate Coats Full length.
Princess Gowns In high favor; all
the smart gowns will -be buttoned
up the back, ,