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Newspaper Page Text
THE DAY BOOK
N. D. COCHRAN
EDITOR AND PUBLISHER.
600 SO. PEORIA ST. CHICAGO, ILL.
TV. 7.... .,.... Editorial, Monroe 333
lelepnoneS Circulation. Monroe 3
SUBSCRIPTION By Carrier in Chicago.
30 cents a Month. By Mall. United
States and Canada. (3.00 a Year.
Entered as second-class matter April
21, 1814. at the postofflce at Chicago,
111, under the Act of March 3. 1879.
The Bulletin of the American .News
paper Publishers' Association forOct.
2 prints the following interesting
"S. W. Straus, a Chicago mortgage
broker who has 6 per cent mortgages
for sale, is president of the American
Society for Thrift Thesociety main
tains a press bureau which is, we are
informed, managed by a welL-known
Chicago advertising agent News
papers are deluged -with free publicity
for thrift and free advertising-for Mr.
Straus, who, by the way, devotes a
large amount of time to thewrork of
the society. This all lead3 to.interest
ing speculation, for instance: 'If the
society meets with success and all be
come thrifty, will it not serve to kill
the goose that lays the golden, 6 per
cent mortgage egg? If so, Mr. Straus
must be a philanthropist, or is it pos
sible that thrift will serve- to create
a greater number of mortgages and
not decrease the great army of mort
gagers? If so, then we can under
stand that the success of the thrift
society would not curtail the supply
of raw material In either event, it is
difficult to comprehend the viewpoint
of the editor who devotes space In
his columns for the use of the' press
agent who conducts this thrift cam
paign.' Merely another illustration of how
advertising agents try to make use of
the newspapers to boost business;
i and many of the newspapers fall for"
ft; because they want those advertis
ing contracts from the agents.
I The fight the American Newspaper
'Publishers' Association is making
1 agaiast free publicity is not a fight
for a free press. The papers are will
ing to help influence their readers to
buy, but they want to be paid for it.
That is to 'say, they are willing to
be procurers provided they get part
of the swag. The Hearst papers got
an extra rate for running come-on
ads of the thieving clairvoyants
the ones Hoyne put out of business in
spite of the papers. And the loan
sharks pay the Daily News a stiff ad
vertising rate for helping them land
A TYPHOID FUNERAL SERMON.
The war on typhoid fever is becom
ing a great national campaign and
promises to even eclipse the cam
paign started some dozen years ago
against consumption. The public
health service at Washington is lead
ing the battle. United States Sur
geon General Kucker suggests an ap
propriate address to be delivered at
the funeral of a victim of typhoid.
We respectfully call it to the atten
tion of our preachers. Here it is:
"At any rate, the death of this
young man could have been prevent
ed! It was entirely unnecessary. It
is the price which we are made to
pay for comebody's ignorance and
carelessness. The day is fast ap
proaching when such sacrifice shall
cease to be. It will arrive" only when
we have learned that the presence of
typhoid in a community means that
someone has been criminally negli
gent of his duty. Today, with hearts
bowed down by the grief of our loss,
let us resolve that we will henceforth
so order our lives that we may con
duct them without menace to others.
Let us take unto ourselves the lesson
of this hour, and in our sorrow fix our
determination to prevent the coming
of sorrow to others. If we do this,
this -dead shall not have died in vain