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title: 'The Day book. (Chicago, Ill.) 1911-1917, November 16, 1915, LAST EDITION, Image 8',
meta: 'News about Chronicling America - RSS Feed',
Image provided by: University of Illinois at Urbana-Champaign Library, Urbana, IL
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BELIEVE CAR CQMPANY USES CITY MONEY IN
Thirty thousand dollars has been
paid to the trust press by the Chicago
Railways Co. in, the past two months.
Thirty thousand ctellars' worth of ad
vertising space has shouted to the
people of Chicago to "WRITE YOUR
ALDERMEN" and get better trans
portation by having them order team
sters to keep from the tracks in rush
Last night a reporter for The Day
Book ""made a canvass of the alder
men. Altogether thirty letters were
received by individual members of
the council and 270 by the local
transportation committee. Aid. Nance
received the most He found 10 in
his box one morning. There have
been none since.
John Wilkie, vice president of the
Chicago Surface Lines, was discov
ered in the council chamber rooms
after the meeting.
"Do you think the advertising cam
paign of your company a success
considering the number of letters re
ceived?" he was asked. l
"I think the results prove the effi
ciency of the Chicago newspapers as
an advertising medium," he replied.
"The company is satisfied."
At the meeting of the council last
night Aid. Thomas O. Wallace intro
duced an order directing the locaT
transportation committee of the
council to make an investigation as
to who is paying for these ads.
Aid. Wallace wants to know wheth
er or not the city is being forced to
pay for a lobby on itself.
A few months ago the street car
company signed a $75,000 advertising
contract with the Lord & Thomas Ad
vertising Agency. They decided to
charge this $75,000 to operating ex
penses. When the operating expenses
are paid and an amount added to the
capital account the city and the com
pany divides the rest the city taking
55 per cent as its share.
tract He instructed Edward Bemis,
the city's representative on the board
of supervising engineers, to protest
it The other two members of the
board voted against Bemis and the
city may be forced to pay 55 per cent
of this $75,000 advertising contract
Aid. Capitain opposed the order in
troduced by Wallace. "It seems to
me that this is a matter for the city
comptroller to investigate," he said.
"I fail to see why this matter
should not go to the transportation
committee," returned Aid. Wallace.
"That committee has the power to
call in the comptroller. Let's have
some action on this measure."
Aid. Capitain then withdrew his
suggestion. He is chairman" of the
local transportation committee.
Comptroller Pike says that the
advertising appropriation should be
taken from the company's profits.
"When the contract was first pro
posed they said it was to increase
the patronage of the surface lines,"
he said. "Here is an ad in which they
tell 'how It takes a certain car 15
minutes to cross the loop. I fail to
see how they could increase the
number of passengers through this
kind of advertising, which tells how
bad the street car service really is.
When the semi-annual accounting is
made to -the city I had intended to
protest this expenditure. With the
council probing the matter this may
not be necessary. There is still a
large amount remaining, I under
stand, from the appropriation."
Pittsburgh. Because her son and
husband died since acquisition of
mummy skull of Egyptian queen
nearly 3,500 years' old, Mrs. Jere Bau
man, Newcastle, donated head (o
New York. Wireless telegraphy
between New York and Buenos Aires
planned by syndicate which will build
Comptroller Pike heard of the con-1 towers in Argentine.