Newspaper Page Text
THE DAY BOOK!
EDITOR AND PUBLISHER.
500 S. PEORIA ST. CHICAGO, ILL
Tolonhnnoi Editorial, Monro 303
IViepnoneS circulation, Monroe 3S38
SUBSCRIPTION By Carrier In Chi
cago. 30 cents a Month. By Mall.
United Statu and Canada, J3.00 a
Entered as secnd-class matter April
21. 1914, at the poatofflce at ChicaRO.
111., under the Act of March 3. 1879.
suit of clothes fits a child, or does
not, and if a store's reputation for5
selling good goods depends upon sat-'
isfaction given customers then exact
matching of colors and fitting of
clothes means much to the store
keeper. Again, when wife is a business'
partner, carrying part of the worry
load, doing part of the work, isn't it
only fair to acknowledge to the
world that she is part of the firm?
Why not proclaim a good thing?
Why deny standing and credit to a
THE NATIONAL GUARD. Here's
a pointer for congressmen whose no
tions of military preparedness con
templates federalizing the national
guard. If you have any expectation
of making the national guard popu
lar make it impossible for fool gov
ernors or other fool rulers to use na
tional guardsmen as strikebreakers.
"F. J. & WIFE. Advertising the
sale of honey a man at Edensburg,
Pa., signs his advertisement, "F. J.
Strittmatter & Wife."
It's a new idea, and a thundering
good one. Many a man's business
partner is his wife, but you'd never
know it by his store sign or adver
tisement. You see "John Smith &
Bro." and "John Smith & Son," never
"John Smith & Wife" or "John Smith
& Daughter," and yet a firm's goods
may have a peculiar attraction from
the very fact that a woman has to do
with the handling of them. Take
Strlttmatter's honey advertisement,
for instance. You get an idea that
that honey is cleanly handled and
pure because of Mrs. Strlttmatter's
having an active part in the firm.
Same thing as to all other foods. Wo
man is given credit for greater activ
ity in fighting flies and dirt than is
The same thing applies, in a meas-uhe,-
to dry goods and clothing. It
surely takes a woman to match col
ors correctly, or to tafc -whether a 1
'RAH FOR THE HIGH COST!
"Castor oil has gone up $1 per gal
lon, owing to the difficulty of obtain
ing beans from India," says an ex
If there's any one advance in cost
that does not worry us, it is that of
castor oil. As far as we are concern
ed, it can go to $40 a pint, or there
abouts, without stirring any emotion
in our bosom, except one of unholy
w. We and castor oil are not on friend
Iy terms. We swallowed enough of"
it as a small boy to supply all Amer-
ica if he had it now, and we 'WOULD j
supply it cheerfully, even unto our
The one thing that reconciles us
to our graying locks is that castor oil 1
is only administered to children. Why,
we do not profess to know, unless it
is because they are weak and help-j
In all our life we have never found1?
but one real use for castor oil that
is, to grease buggy wheels and such
things. Axle grease does just as well
for that, and, besides, there are no
buggies nowadays. Who cares how
high castor oil goes? We don't, be
lieve us. The rise in price comes too
late to do us any good.
"How's that boy making out with
yo, Sambo?" "I'se done taught him
all Ah know, boss, but he's still a
broomin' fool!" - J
, jtnaCut j i jr yftr .f i "" -'-Wi2iiA-