-wn nt directly by the bankers, but
evidence was placed In the hands of
the nublishers' ass'n to show which
ores are guilty. The auto and oil
companies trying to pull stock-jobbing
campaigns with the aid of the
press were listed. This list will be
sent to all members of the American
Newspaper Publishers ass'n if the
bankers win their fight.
Papers which in the future carry
the "quack" financial ads may lose
the advertising of reputable bank
ing firms if the recommendations of
the publicity committee of the bank
ers are acted upon.
Not all auto and oil ads in Chicago
papers are fakes. But the difficulty
lies jn subtracting the clean business
proposition from attempts to fleece
those whoplace their faith in trust
press advertising and believe all they
read in the newspapers. .
The scheme to grab off the coin is
very much like the old oil well game.
Fake companies are said to have-
stolen more money on John D.
Rockefeller's story of success in the
oil field than John D. himself ever
made. They simply placed the allur
ing story of his cleanup in oil to
newspaper readers and gathered in
thousands of dollars of the credible
who expected to " get about -50 per
cent annually from their money.
The auto game, a new one, is
this: Big ads telling about the clean
up made by Ford, Dodge Bros., Chev-J
roiet, unaimers, ine jozier dovs ana
hundreds of other auto-makers are
the pulling features of the trust press
fakers. They offer .big chances for
investors who' want to get in at the
bottom. Often they tell the reader
how much he would be worth today
if he had bought $100 worth- of Ford
stock ten years ago.
But with the aid of certain papers,
the old sharps are still supposed to
be using the oil stock game to grab
cash of the careless.
The bankers are not the only ones
sore at newspapers which print fake
" ads. There are a number of
clean, legitimate firms, some of them
advertisers, which really intend to
put an auto on the market and which
would rather pay advertising rates'
than let a b'anking clique finance
them at usurious rates. They want
new money in small lots in their
firms; if they are successful, the
stock buver will profit The Ford Co.
was an example"of this sort Years
ago, when the name was unknown,
the Ford Co. used the newspapers to
get cash; they have paid it back. ,
But the square auto stockjobbers
that use Chicago's trust press, ac
cording to the bankers in convention,
are in a minority.
THREE DEAD IN CHRISTIAN
BROTHERS COLLEGE FIRE '
6t Louis, Oct 5. Brother Car
mack, 92, and Brother Clement, 78,
and an aged attendant are missing
and believed dead in jthe fire that de
stroyed the Christian Brothers' col
lege here today.
The fire, which started at 7:30,
spread rapidly and in less than an
hour had almost completely destroy
ed the institution whjch was one of
the oldest Catholic schools in the
Brothers Cannack and Clement,
among the oldest brothers in the
order, we're on the retired list and
lived what is known as the infirmary
on the fifth floor. The infirmary
was put off almost immediately fol
low the outbreak of the fire.
The destruction of the college
probably means the abandonment of
the Institution of the order in St
Louis. During the past ten years
the number of schools taught by
Christian Brothers in St Louis has
dwindled from twenty to two.
FALL CAUSES DEATH
Mary Winter, 5319 S. May, slipped
on the sidewalk as she was about to
enter Carson, Pirie, Scott & Co.'s
store, Sept 14. She dled at Wash
ington "Park' hospital Mdnday &$"&
result of the fall.
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