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title: 'The Day book. (Chicago, Ill.) 1911-1917, November 08, 1916, LAST EDITION, Image 15',
meta: 'News about Chronicling America - RSS Feed',
Image provided by: University of Illinois at Urbana-Champaign Library, Urbana, IL
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cash, and buy right, you can save on
an average of 20 cents on the dollar.
The way to buy right is to deal
with a cash store or else demand a
10 per cent discount for cash pur
chases from concerns that do busi
ness on a credit basis.
Very few housewives buy right.
They don't take Old Man Economy
into consideration, and in conse
quence often get into the clutch of
the Loan Shark "or the Instalment
Plan Shark, who are twin brothers.
Few people realize this especially
housewives. A few, however, do, and
Mrs. Percy Benjamin is one.
She is the wife of a workingman
a salesman. They have a large fam
ily of one child, ','which," says Mrs.
Benjamin, "is almost .equal in this
day day of 10-cent bread and $10
shoes to the size of the family of the
'Old "Lady who lived in the shoe, and
had so many children she didn't
know what to do.' "
It has been a considerable time
since Percy Benjamin received a
raise from the concern for which he
works. He is extremely capable,
however, else the company would
dispense with, his services, for cor
porations, generally speaking, are
not at all sentimental.
Although Percy Benjamin has not
recently received a raise, yet, all the
necessaries of life have, some of
them two and three raises especial
ly since manipulators have had the
European war as an excuse to boost
However, the Benjamins are get
ting on nicely, thank you. Of course,
they are not getting rich but they are
getting by. And they are doing it by
paying spot cash for everything. They
run no bills. The end of the month
finds Percy Benjamin square with the
world and with himself.
"I buy for cash," says Mrs. Ben
jamin, Vand take advantage of cash
discounts. When possible I deal only
with cash stores because they sell
more cheaply than do the concerns
.that give credit Credit is not an,
accommodation; it is a form of slav
ery. "You get into the clutch of a firm
and you may never get out Maybe
you get in so deeply that you get
dragged into court. Maybe you lose
your property. You at least lose your
pride. There is always a day of reck
oning for the person who runs bills.
"When you buy on the credit plan,
you face a temptation to purchase
unnecessary articles. You see a
pretty dress, or a chair, or a picture.
You are egged on by the salesperson.
Finally you buy, saying: 'Oh, well,
we can put it on the bill and pay at
the end of the" month.' Because of
the credit system you have coaxed
yourself into hardship.
"Nobody .can afford, with the cost
of living as high as a kite, to get be
yond his depth in the sea of finances,
especially a man working for wages
or on a salary. Buy for cash add you
will never be overstocked nor will
you have anything on hand that you
Answer He didn't think so but
He's a wise guy that makes the
mistake of guessing a woman's age