' their readers. Before the war news
papers having paper contracts were
paying about 2 cents at the milL On
January 1, when most of the paper
contracts expire, .the International
Paper Co. will make new contracts
at cents nearly double the old
price. Small papers all over the
country that are not protected by
contract are paying as high as 6 and
7 cents a pound for paper now.
Many of them will go broke. Those
that can increase advertising rates
arfevdoing it. Others are increasing
the price of 1-cent papers to 2 cents.
Newspapers all over the country are
cutting off returns and eliminating
waste in other ways. In San Fran
cisco all of the dailies except one
have gone to 2 cents, and the move
ment is becoming general. In Chi
cago Victor F. Lawson is blocking
the raise, because he dominates the
field with the powerful Daily News,
and would be stronger still if he
could starve out the other evening
papers. And the Trib would have
things all its own way if it could
starve out the Herald and Examiner.
I am one of the many who used to
read the Tribune first, but now pre
fer the Herald; and I would rather
pay a nickel for the Herald than one
cent for the Trib. If all of the dailies
would go to 2 cents, none of them
would lose much circulation, except
the waste and the wastes comes
from some people buying several edi
tions of the same paper daily, the ex
cess circulation being of no value to
advertising but counting just the
same in circulation statements and
the fixing of advertising rates.
But don't fool yourself into think
ing that you are buying an adver
tising newspaper for one cent just
because that's all you pay the boy.
You pay the rest to the advertisers
and are mighty lucky if you don't
really pay a nickel or a dime for
every copy you buy. And by letting
the publisher depend upon the ad
vertiser to make, up the loss on white
paper, you encourage the publisher,
to run the paper for the advertiser's
interest and not for YOURS.
In going to 2 cents The" Day Book
will whack up with the newsboys by
charging them but one cent each for
the papers. All papers now on a
one-cent basis charge the boys 60
cents per 100. The talk around
town in newspaper circles has been
that when the other dailies go to 2
cents they will charge the newsboys
$1.40 per 100, while The Day Book is
$1.00 per 100.
HUNT MURDER MOTIVE IN THE
DEATH OF DIEMER GIRL
Pontiac, III., Nov. 16. Every the
ory advanced to account for themur
der of Miss Christine Diemer, 33-year-old
daughter of Jacob Diemer,
whose body was dragged from, the
Vermilion river here Nov. 8, halted
L today over the question of motive.
Coroner Myers bent all his efforts to
finding a motive for the deed. '
The father of the girl, her mother
and a sister, Magdalene, are bound
over to the grand jury on charge of
manslaughter, but no- reason why,
the girl's parents should have killed
her is advanced.
Reports that a heavy club with
wisps of hair stuck to it was found,
behind a barn near the spot where
the body.was dragged from the river
were officially denied.
Adding to the mystery is the the
ory of suicide, supported by Dr.
George Mitchel, alienist, of Peoria,
who treated the girl last summer. He
said-he had expected her to commit
suicide at any time. Here again the
fact of the girl's broken neck and
fractured skull make the suicide the
"Jimmy" Whalpole, 53, for 20
years "fire fan," found dead in chair
at engine Company 42, 228 W. Hlir
Miss Nora Hayes, 24, cook in home
of Edw. P. Bailey, 2400 s. Park av.,
found unconscious from escaping
gas. Revived by Mrs. Bailey "
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