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title: 'The Day book. (Chicago, Ill.) 1911-1917, December 02, 1916, LAST EDITION, Image 22',
meta: 'News about Chronicling America - RSS Feed',
Image provided by: University of Illinois at Urbana-Champaign Library, Urbana, IL
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THE PUBLIC FORUM
CAN THEY SUPPRESS "INTOL
ERANCE?" I am told that organ
ized charity will make an effort to
suppress the motion picture "Intol
erance," now at the Colonial theater,
because the picture shows how they
cause the very crime and vice they
pretend to punish.
May I ask, will the readers of The
Day Book allow this picture to be
suppressed because it tells the truth
in a very forceful way? Henry Neil.
THE DAY BOOK AND ADVER
TISING. I have been trying to
study out the reason wtiy you run
an "adless" newspaper, and I am as
far away now as when I started some
six months ago. It seems to me that
you are either a very poor business
man or a genius at the game, and I
dare say the latter will fit you'to a T.
Do you intend to run for mayor?
This is the only reason I can see for
you running an "adless" newspaper.
You are looking for sensationalism.
Don't you believe in advertising?
You certainly advertised the fact
that The Day Book was going to 2
cents per copy. It seems very selfish
to me that you should advertise your
wants in The Day Book (just because
it belongs to you) and you will not
not take an "ad" from a small busi
ness man who probaby has some
good article to sell, but cannot afford
to pay Daily News advertising rates.
Providing you would take "ads"
from dealers outside the loop, who
are rated in Bradstreet's at no more
than $5,000, it would help your paper
financially and also show your cus
tomers where they could buy goods
at right prices.
You could write thejsame class of
articles as you do now, and provid
ing one of your small advertisers did
not like your views let him quit. His
"ad" would be so small you would
never notice that he quit and the
space would be taken up in a jiffy by
some other small dealer.
You are always knocking the State
street stores; therefore why not take
"ads" -from small dealers and help
them get big? This would be a big
ger knock to State street than all
the talking you could do for 1,000
years. Show the State street dealers
up right. You could even go as far
as this: Accept an "ad" from some
small dealer as follows:
MARSHALL FIELD'S PRICE,
Jay's Toilet Soap, 25c. '
' NORTH AV. BONTON PRICE,
Jay's Toilet Soap, 12c.
Providing your theory is right (ad
less newspaper), then all the papers
in the country should be "adless."
Is this not foolhardy? You had to
raise your1 price to 2 cents in order
to make ends meet, therefore if the
Daily News was adless the public
would have to pay at least 10 cents
per copy for same.
Every live business man has to ad
vertise. What if you would raise the
price of The Day Book and not ad
vertise the reason? You would go
broke in a month, and if every news
paper was like yours there would be
absolutely no show for a small busi
I just happened to glance at yes
terday's Day Book, and you are ad
vising the American Newspaper Pub
lishers' ass'n (o advertise and let the
public know all about the white pa
You have to advertise, and a paper
that does not accept "ads" has got
m'e guessing. I understand clearly
why you could not get in the clutches
of State street merchants, and I
think you are right.
It is just as bad a crime in my eyes
for you'to take this extra cent out of
the workingman's pocket, when you
could get along without doing so by
accepting ads from small business
men, as it is for Patten and the other
wheat kings to boost the price of
wheat so high that the bakers have
to raise the price of bread tQ 6 cents
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