ZC LAST EDITION 2 C
SIGHT U-BOAT OFF HAMPTON ROADS
THE DAY BOOK
An Adless Newspaper, Daily Except Sunday
' VOL. 6, NO. 237 Chicago', Friday, July 6, 1917
GOOD NIGHT EDITION
OF THE DAY BOOK
N. D. Cochran Tells Readers Why This Is the Last .Issue
of the First Adless Daily.
To Readers of The Day Book,
Chicago and Elsewhere, U. S. A.
This is the last issue of The Day Book. With some reluctance I must
say good night and good bye. I can't be in Washington, Toledo and Chicago
at the sarhe time, and have discovered that there is a limit to what one
man can do.
When I started The Day Book, in October, 111, I thought I had
.worked hard enough and long enough at the newspaper game to have
earned the right to turn crusader and branch out into adless journalMm.
There was nothing wrong with the idea. It was thoroughly practical
then. It was possible to publish an adless daily newspaper that was under
no obligation to advertisers and free to publish the truth. I was in nd
hurry. I took it easy. But finally got Tjie Day Book to a point where it
was not losing over $500 a month.
With 30,000 circuJation it could Wave been made self-sustaining. At
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