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Are you going
to let your family
do without a
Remain her, you promised your
wife und daughters they sho.ild
have a pia.no this full. Du not dis?
appoint them. Think of the many
Inngf dreary days and nights they
w ll have t'i stay in doors this win?
ter, and how a 5TIKFF Piano will
not only belp them to puss tlie tim.
pleasantly, but will enliven your
evenings and make your home the
iiid^I pleasant place on earth.
Buy ono now. Write us today for
prices and terms.
Chas. M. Stiefi
Factory Branch Wareroouis
716 Ma:r 3t -eot Lynchburg, Ve.
C. V.'. Whitmore, Manager
WADE TO ORDER
r A NICK LINK OK SAMPLES TO
SELECT PROM AT
HARRISON & HUTTON'S
*V. B HAUKISON W. B MUTTON
HARRISON ls HUTTON
(Successors to Bonnee 0 Harrison)
ff*SSS new ri-iV.vlii it full line of
New Fall Goods
Bed Room Suites,
Rockers, Odd Chairs,
Rugs and Druggets,
Pictures, etc., and
All Kinds of Furniture. .
C-e" Um'ertukli'BT iliyarti.I tn tit time*!
limier NgjUstS***)*) em hu. hr. er, at loW**4
...SAM! SI a NM>...
Cor. Nelson and Jefferson Stre.-ts
Nii-'ht un.I SiiiuIhv I'lioni! ?J,."'i. ami 77.
8t?ne Phone tts).
TRADl-MARKS ""'I roi . . . !.l-i.l.tnin.-.l or no
?a, St.hI u ??,:. and i.n.-f
:??. FSLC StARCH ami I. I" ll .'Il
' IV/ BOOKLET.
,..\t .1 li ?!..
READ PACES Ha*** H baBsn B*t*y*sS
D. SWIFT & CO,
303 Seventh St., Washington, D. C
*???? ll ll ll I llinaa*
The Gazette Only $1.00
Ten Per Cent Off
Ii. onler to avoid Christmas" rush I will give
10 PER CENT OFF
ON ALL CASH SALES
UNTIL DEC. 1ST
I li.ivi :i large stock ?>f
Watches, Clocks, Jewelry, Silverware.Gut Glass. Novelties
?3F~ Remember you save li 0 > on ever* 810.00. Von can.
n.d ,iiT .i.| to mi^s tlu-^,;is i have an auusuall* large varieti ot'
goods this \ oar
...BEE ME FOB UKIWIKS ...
Here Is The Home of
FOR ROCKBRIDGE COUNTY
5 Passenger Car <??k/1f\
Folly Equipped $\)L\J
2 b 3 Passenger SJ545
RUNABOUTS fully Equipped ??P^?*^>?*'
At these prices sold by
TAMES E. HECK
Nelson Street Opposite Baptist Charch
IS HERE TO STAY
Professor Wanerus of the Uni?
versity of Iowa Gives Rea?
sons for Importance.
Advertising ls hers to stay.
Advertising la so Beat that few peo?
ple rsallBa tee Important place it ha*
cone- to occupy in the business world.
Thean sra two conclusions reached
by '1 huodore Wainrus of the Stat*
University of Iowa in a thesis on "The
BoO&omiea of Adv. ? i.ting."
Hf mali's advertising is justittable
from the <. I point. Hla
raaaonlnf ls aa folio wa:
"Chandos in meana of transporta?
tion, ami IncreaBi d production of
goods are other reasons for the use
of Hdvcrt iying. In ihe tims cf our
gram!fathers the most common meth?
ods of carryinf '.n trade were by
imans of pack animals, rude ox cart*,
stage coaches, and the alow Balling
"Today we have a network of
Bteam railways, local and Interurban
electric linea, swift steamships, and
even airships which have almost an?
nihilated space and made us world
citizens instead of dwellers in Iso?
lated out Of tho way ]
"With this improvement in speed
of transportation a remarkable In?
crease la tha production o? gooda ha*
taken place. Bayer* for thia increased
output must be found in order that
the consumption may keep puce with
Must Spread Knowledge.
"This morea** il speed Of transpor?
tation and the increase in production
have made necessary a corr, spondlng
Increase li f Bpresdlag the
knowledge, of ponds, sod again the
meena employed ls advertising.
. our Byati rn of compe?
tition la the business world remain*
as it ls, advertising la here to stay. It
cannot be dissociated from ihe pres?
ent day business methods "
Mr. Wanerus divided man's want*
into two classes, "Cultural wants and
existence wanta." The latter include*
audi necessities aa food, clothing and
Shelter, while cultural wants include
those things that lend to the enrich?
ment and ennoblement of life through
"Tho existence wants aro common
to all races and conditions of man?
kind; the calton] wants come only
as the results of education and high
"The tendency towards a higher
standard of living Increases with each
auccoeding generation, but there will
always tte classes of people to strive
for the higher comforts and luxuries
which the world has to offer. Tli.se
necessities may be readily procured
by any citizens at any village store
This ls not true, however, of those
luxuries and products which fill the
Mr. Wanerus sums up his argument
that advertising is a great factor In
improving civilization hy raising the
standard of living when he says: "The
world is so vast thal sonic means of
acquainting the people of one stale or
community with the culture of anoth?
er ls necessary if the culture ls to
spread beyond the confines of the
place where lt originated.
Advertising ls Best Medium.
"Up to the present time advertising
ls the best agency that has been found
to do this."
The writer cited two large national
advertisers who "were enahled, as a
result of advertising, to place before
the consumer cheaper goods Such
cases of advertising expenditure as
these have, without doubt, beneficial
economic effects mid their beneficent
principles will be further developed."
That newspapers and magazines
have been powerful factors In the ed?
ucational development of the United
States ls self-evident. Mr. Wanerus
points out that this rapid growth of
the periodicals has been a possibility
only because of advertising.
"Advertising has become a means
towards the support of periodical lit?
erature to such an extent that It has
become possible to furnish to the pub?
lic more and cheaper periodicals. The
State cf Ohio, City of Tole.lo. i
Leena, County. i '>
Frank J, ("heney make* ont li I bat lu?
is senior partner of the timi Of P.J.
Chewy & Co., doing b*a*me**a in tin*
('itv of Toledo, County and State afore
aald, ead that *>ii.l Brm will pay the
sam of ONE HUNDRED DOLLARS
for emh iiml peery ease of Datsun thai
cannot b** pored b? the nee of HALL'S
FllANK J. CHENEY.
Sworn to before me ami sobscrlbed lo
my ; lesence, this. <ith dav of December,
A. I>. 188*.
(Baal) A. W. GLEASON,
Hull's Catarrh Core I* taken Inter
nully ami nets directly Upon tlie blood
ami macona aerfaeee of this system.
Send foi testiuioi lils, lice.
r. J. CHENEY \ 00.,
Sold hy ai' diaantsst
Take Haifa r'aanly I'lll lor eORSkiua*
tioa. aov. IX
iztrai ? ta of i
|>ape.-i atl'l I le ttl |*M
? have mi
kaa tlo- coat of their niaiiuta'
"lt in ? ? that of the prac
lice o' advertising wen. d'
itu price of oertodlesla would be
.ly ineieased, perhaps hv OBI
hu!'", it-id some <-f th. in cousidei
more Tims. In the lirst BB :? :
rertll mk b< nellts the reading public,
by furnishing reading matter btlow
Cites Laudable Uses.
Ann'hor laudable use of adv* rtta
Ina, eiplalned hy Mr. Waanrua ?
follow.:: ?AdvrrT!si:ii< spreads i
the p mrtp districts of eur counti
a knowledge of tba eoovt
ture and refinements of those plea
mon' fort iin-it'iv situated Novel I
arni labor saving ara thu
utted ranchi i
oka. pi< tuxes
magical Instruments nnd otber art)cl??
that i-'> to maka ll
i tba peopli ? bare,
tnt at hi i n Informi d of
ays of living, while, without
tl de of education, many loren
I ran tai
: Pg la Ol ol
' ? forces and aa
v. ho woui lid fuii;
the eruditions af tfie times."
GOOD '-COPY" 13 IMPORTANT
Great Care Should Be Given to
Prir-aration of Advertising?Tell
GlocJ PoinU of Your Product.
1"! v,,::;,. 0f advertising depends
ol the largest
iee companies la tba world re
I: "1 consider my advertising
ortaat than any
rtment ot our bustaeaa and
it ten times as much consia
Vet nine mi n <>ut of ten
have cultivated alva habit
ot rushing through their copy In tho
to ?-'' i latlafaction ter joor results
Dg Into a frenzy when 'ms bill
' d <m the tn
If .jon would have your advertise*
your copy with care, not just ordinary
ur copy thal you would If
ere talking to a prospective
In your store. Say. (or ln
yi u were Belling a a
would you Mart your argument by
???mer what you start?
ed in business with, how much you
had made and how many weary yeera
yeo hud been at the '?joh'"? Kl
I not. you would proceed to tell
him of every good point you knew
(?bout tbat wagon and If you failed to
drive every point heme, it would be a
point you did not know It takes this
rj force to make ads effective.
Keep tho history of your house, with
your many years In business and its
assets in your safe, except on soma
few spectnl occaalona. Por t:
continue to use them In your adver?
tisements you will need them tor
Mime credit man (Ha ls the or.ly
one continuously Interested in such
mattera), a prospective customer
that ls In the market for a wagon is
anxious for all the wagon informa?
tion he can get, ha expects lt in your
ads. Does he ^et it or does ba get a
weary history of your business'.'
Then thi re la the man who doea
not believe In advertising He is the
maa thal .nets in a basket nnd spenda
a lifetime trying to lift himself over
the fence. There, too. ls tba bia;
wholesaler A siro:' believer In ad?
vertising, bul abou ' only ads you
see his nan a that pro?
claim him aa dlatrlbuti r Ha has lila
city and country salesman and faila
to properly realize the possibilities of
tlie generous use of printer's Ink. If
lie rec elven a carload of cabbage! to?
day and announced tba fact in the
morning paper, he would In all prob?
ability sell more cabbages before ha
was out of hod than his whole force
would sell all day.
So TI i's
lt may bo from Overworki lui
the chances aro its from an in?
active LIVER. _SB.
With a well conducted LIVKk
one cm d:> mountains ol I iboi
vs iihout fatiKi'o.
It ai'ds a hundred per ant to
ones crrniriK capacity.
It catt be kept in healthful act ion
by, and only by
Are Yen Happx?
If you aro H I . to say tbat you enjoy
good baal th. as U impossible to be bapny
unless you ai ll. Nott I physicians will
tally uthatl id stomachs and torpid liven
ar- ti. . pat 11 nt ol all dr* saes.
Ter the it 4. years St.lA IARKS baa
proved to I ?? t he uin.ipi.ili. I ren wi ? f. .r .-ill
STOM.vrn,uv;.;?n.i hdnei . m.,i
the en at.-.-' I mic and Mee! pm fierk
t. yo ir digestion what n sh. -.. 1 ha
and keeps your entire n. stem i
tttti >n. Pi ce of Sill:*, BAMS is but BO
cents a bottle at all druggists. Money re
foaded If aol astisii d. s>
LYMAN BROWN, 68 Murray St, New York, MY.
STRAIN & PATTON
Clothiers and Gents' Furnishers^
LEXINGTON. VIRGINIA I i
*.~^~*** **???>? "F
t Class tells in CLOTHING as in
everything else. Good material and
good workmanship are the things
that count. Unless the fabric is
gooi the Clothing won't wear. Un?
as*, 'he workmanship is expert and
paitist illina tlei c othing Won't hold
its shape, l?'s economy to buy
good Clothing end F'irnisriin;;sanrf,
not muauinir to brag about it; we
are prepared BO furnish the goods
al PRICES Ibntnresure lo PLEASE.
J l****y" If it's i - . tu need come
- i?.t ? r i '- - -ijaT^T'aatar-H
STRAIN & PATTON
LUX I NC ION VIRGINIA
? ?'-?'? ? ? "??"? '-I " ?? ' !-'?? ?> --?? ??? ? ? i *,
Miller's -a- ar gain Stores
iHIi NEW STORK WiTM .NEW PRICES Wirti NEW QOO;J5
a s. Main - .1 ... ' '.\. hi'.IN IA (3 door* Iroui L
45 v. 35 Cents
Meu'n ll -.v. I'..-.?-|jll..d Shirts oi
Ci ?. 11> ? . r-, srorib 50
In. .-.;.. .-..i.- oi ?; for. $1.00
! 1 .I.--. .fl
Si Ci il.IS
! Aplin (si .
>?l :. **i
>?" . N,.
IQ Cents 48 Cents
Mutt naj I\iil.--. hoi ; i. :; i .-? ti' Ki:.,. I'.i.i-, worth Bo e?*
I'm.--. I'rio*. 4
rilLLER'S BAHOAIN STORES
Han Lex ii
Gwgmai liot blast heaters and t anges
Soft Coal, Slack, Siftings, Hard Coal, Crushed Coke, Wood und Coba
Prices $X2.C0 to $20.00
... A ll"! 1. LINK OF...
Blankets and Comfoi tables
to?*" Eas) tr rms. Discount for cash.
A 111 L LIM: OF HOUSE EUKN1SHINGS
REAHS. JONES & GRAHAH
BUENA VISTA, VA.
NEW CLOTHING STOF E
B. C. TOLLEY & CO.
It is time to think about near fall Clothing. W.? can lil von in
READY-MADE SLITS. Come in and inspect oni lim- of
Samples for Merchant Tailoring
Wo can give good lits in nobby made-to-measure Mists
Full line of Trunks, SuitCaees ami ll,uni Basra
Nice lint* of Hats, siiii.s, shirts and Underwear.
ga7* Good goods, well made, at right 'trices and satisfaction
"The Han's Shop"
B C. TOLLEY & CO.
Oppo. lat National Bank (Mainstreet) Lexington, Ya.
Hog Killing Time
Will soon be boro mid von will ??nt a GOOD Butcher Knife aud
WE HAVE ..
Warranted Shear Steel Botcher Knives,
Enterprise Meat Cotters and
Enterprise Lard Presses.
flatt- Hepein fd Meat Cutters carriddjui stock
flyers Hardware Co. Inc.
LEX INS TON. YA.