Newspaper Page Text
ONE OF WORST WEED PESTS
Horse Nettle Rank* with Canada
Thistle and Quack Gra**?One
Method for Eradication.
We are again in receipt of our old
friend, the horse nettle This time lt
la a central Iowa correspondent who
sends us the prickly leafed, potato
blossomed weed, says Wallace'.-. Far?
mer. He says that In the locality
there is only one i>atch. and it is but
sixty feet square He wishes to know
how to get rid of the weed
A* all of our older readers know,
horse nettle ranks with Canada thistle
and quack grass as one of the worst
of the weed pesta It ls degenerate
'relative of the potato and tomato,
which spn . is not only by abundant
seeds, but by strong underground
rootstock*. Thc* only way to deal
with such a pest is continually to pr
vent the leaves, from spreading ther
selves out in the sunshine. Everythin
considered, probably the host methi.
for our correspondent would bc I
tuki' a sharp hoe and go over tl
patch every ton days, cutting off e
ery horse nettle plant just below tl
surface of the ground. This tre?
?Bent is troublesome, but with such
small patch it probably ls the safe
CAUTIONS FOR CEMENT USEF
Among Other Thing* Do Not Alli
Material to Freeze Before lt I*
Never expose freshly made conon
to the hot summer sun. Avoid 1
rapid drying out, says the Amerlc
Do not allow it to freeze before ii
Do not use soft sand stone or br
except for filler In large work, i
even then with discretion.
Do not apply fresh cement to
and hardened surfaces -without f
thoroughly soaking with water
hacking a rou^h surface on lt. Clea
thoroughly and then apply a very t
neat cement wash.
Do not attempt to retemper and
concrete that has stood too lon(
the mixing board and attained Its
Use a uniform Portland cement
give attention to uniform method
working and the results will be
Uss r finely ground cement,
liner the cement tbe greater cove
properties lt possesses and the r
band it can carry. An excess ol
ment ls unnecessary, as a thin, i
coating ia till that is required.
Be sure to mix thoroughly. >
faulty jobs are due to poor ml
'Do not be afraid of overdoing 1
longer mixing permits of using
REMOVING A HEAVY HAY R
Excellent Method ls Described a
lustrated for Performing Jc
Without Much Hard Work.
In order to remove a heavy
rack from the wagon and to I
again without any lifting, takt
2x6 pieces, eighteen feet long
short and two longer posts. Si
posts about four feet apart and
on long pieces as shown in the
tration. The lower ends of the
should be just high enough to
Lifting Hay Rack.
under the crosspieces of the ha;
?ay* the Iowa Homestead. To
,the rack drive between tbes
pieces .ind the rack will slip al
top of the planks as shown in
?uBtratien. The rack can be
J>y r?ver8ln? the operation.
RATS SETTLE AN OLD SCORF>
In Numbera They Mutllat* a Vallum
Copy of Browning's "Pled Piper
R?.ta Invaded Wall street a few
nights ago and mada a vicious as?
sault u 1*011 Robert ltrownlng's poem
of tho 1'ied Piper of Hamelin. In that
poem, it will he remembered, the rata
do not have a very good reputatlon.
So far as known, thhs la the first eas*
of retaliation by the rats against
T'rowntng for the bard things he to
cused them of. George D. Smith, a
dealer In raro books, discovered tha
evidences of the fray early one morn?
ing. The particular volume of the
Pled Piper upon which the rats vent?
ed their spite was an unusually hand?
some copy printed on vellum and il?
lustrated with quaint views of the Pi?
per and the army of rat9 in his wake
wending their way to the river. Th?
illustrations and decorated borders
were by Harry Quilter, and the book
was printed In London in 1898. It ls
not a rare book, but ls a choice edi?
tion of the "Pied Piper," and very few
have ever been printed on vellum.
The volume was on a shelf with soma
other vellum books in Mr. Smith*
shop. All edges of the book from toj
to bottom were nibbled down close tc
the printed text and lt ls a curlouf
fact that one or two falls of the rat!
in the decorated borders have beer,
A Merry Christmas
for that BofotYwirs
Your t-oy'e Chrislmaa will be tl"
happirM fver. if toii will sen*
lum 1 HE BOl s' MAGAZINE
lt mn Wt thnt lattin tclivlr leor
Till HOYS- MAGAZINE I
ettork tw! of inst the kind. c>
refc'luti; !;?>>i Tra.it your hoy t>
I13T-. t Lan. maiMrme stone
\ r (ted l>oTe' an
i ? ,ETeT?l
et.-, /'mn.,-.ii sn,| ..'. r'lt-rdf
paTtsneass il.-Toteil to Electm
ht. Slecliamce, ritotneraph]
i Carpentry, The Poy s.-out? .
" erica.Stniiipsainiroint. TU'
?*auti tully illunrsU'tlllirongl
?w handsome corer in color
....-rn piun e.liu THE HOYS* MAO/
WALTER CAMP hk-j^^sse
SPECIAL OFFER! &*?%? boy!
aruvr.na> vulb; BAoIrt?Etora*?tso
TT.r .'..I . ccpr of e.<. m??'. u.rf it ?..t ?
Ml, "f.flT Wara' r H. i. H lura Tk.i.->," a
Basia*. Ti.u tasia. -
l.r.. r U.,u lUafttaliea. Muu, 1,0UU r.Toi
ct to oi'-r?t.. A
rnF.noY.f lt AO AZI.V* ut mil mw. eras
u9 Gart-sons Tell Mg
Ilia!. 200 Columns
fh World's Best Each Mot
from dailies and werai ie* publish.
!iij < .miry. 1-or.r! ri, Dublin, Pan.;. H
pest, *-t Pt
LirR An--:. rdam.Stutti :.:t.Turin, Rome,Li
Tokio, Shanghai, Sydney, C.Tnr.da,
South America, anti .
i Pierre History cf Wcrid's Cvents tech I
. in "ia::. ' :.:"i watch thee
tea caricature each other.
rCAICt.'* SUBSCRIPTION SI.SO; SINGLE COP
Ker. II. II.W INDSOR, ... W. V, .
ASK YOUR KEWSDEAL
Coils, Guts, Piles,
Eczema, Skin Eruptions,
Ulcers, Fever-Sores, Pimpl
Itch, Felons, Wounds, Brui:
Sore Lips and Hands,
Cold ? Sores,
ONLY GENUINE ARNICA SAI
MON KV BACK IF IT PA1
0. SWIFT & G
^303 Seventh St., Washiitflton
The Secret Tenor
The tmuiilin ' fe.o of sicklies* tani
li^'j 1 nxneNM ri the se-'iet ter'or of th?
va 01 ki mk lamil. Health is his capital.
I Kidney diseases asaf ? man's sti.-ii.nh
.uni vitality. They les.s-n his earning*
inpiui! ?. Foley Kidney Pills orin*
ba>ok h. sith anil stiounth by asasaltng
th* disease. Twas ara the best lue ll
Iotas minto for kldnev nnd blad ter
tro.ble*. To* gnnidue arv ta tis* jot.
low pa at aga, sValoaa any substitute,
lt. il. <iorradl.
Went Him One Better.
Iga ra aaa. 1 watta roan <>id. was told
ta) ^'?> out and cut winni, and Marshall,
ten years* std, was tolil to Ko and help.
Holli boya found the hall ground lu
Stood of tsM wood ptla.
lu tie- evening when Lawrence came
homo his mather said. "Well. son. how
nindi Dara you ajaaue imlay V He v??ry
igajrtrlT replied. "I nara done notliiuj*."
Then la caine Marshall, aad mother
nuked him the same ipnstion.
"Ive been lalllng it up." he replied
proiu|itly. - Every!)
The Busy Woman's Day
lt bararina early, Stad? lat.- and lt full
.vf work. Sn.' ofi.-ii bsa kid as* trmi'de
?li-hoi't krosrioa M Hr basal a*hea.
sad ?.he la tired aud worn O K. Sleep..
poorly, is nervous, no appetite H?r
Maddarr gii'-s ker liwshl* too. Fol ai*
Kidee rill?* will eura all that sud
maka her stroeaa] and web. They ar.
the beal medicine m.ide for kidney and
bladder disardeis, H H. (sorrell.
me cast side.
?'A etty's slums." saul a s*tobs trot
ter. 'are always in its eastern qunrter.
1 wonder why'.- Take New York. Uf
east side is its slum side. So lt tf
with London the east end la the stun
end <>f Philadelphia. Chicago, Caa*
j ton and Madrid tba? same thins* ho'<L
?food, as I know front personal expert
i ance. The orly poaastbla around l cai
nive for a etty** slums betas inrartablj
In its eastern quarter is tbat tliis ojoar
ter is the "in- that is ev '"1 to tin
; harsh nnd anplessanl rigor* of the eas
To Mothers ia This Town
Children who are d-licate, feveii
nm! ('liss va id get' immediate* retie
Troiii Mother dray's Svve.'t Powder
for Children. They cleanse the -tom
a Oh, aol OO the liver, and ai" iei'o-1
mei ile.I for complaining eliildreii.
pleasant ron cd.v for worms. At h
Drus*gi?ta, 25s. sample Paaa aVi
areas, A. S. (Hin-ted, I.eK iv, N. Y.
"Chorea," a Word of Ancient Lineagi
The word Vhot'o.' ceiierally used
the iilunil. is not stans*, but an Boajth
ajrord of highly reaapeetaWa Itneasa
this form it is found only in .Nulerie
In Boaiaod the spelling and ptoooad
tion betog "??har." though tliis is rare
used it.opt in eouiliination with "w
uian ?eharwoaaan.*' Bul la some
the prov iiii-ial dialect* that ol Cor
wull. for example, tbe word ? hore
lei used precisely as we use "i hore:
All these forms coma down to us fri
the Aui-lo-Saxoii word "i en." ol' 'v
ran.'' to turn over. New york Wor
Coughing at Night
Oi e Lad cough can keep the win
ramil; swak* ai night. Phil. l)i
n.-iiu, Schaffer, Mich., *ay>: "] COI
Dot -leep on account of a bad OOO,
lind I was very veak. 1 used Fole
Hi ney and Tar Compound, and n
tb ? cough lett and 1 slept soundly
uiiclil." B. I'. Worrell.
A WISE MAN.
Once upon a time a wise mar
penned a letter full of confidentia
statements, aid at tiie end he wrote
this line, heavily underscored, "Burr
this letter." 1 hen, beinj? a wis*
man, he took his own advice anc
burned the letter himself.?Londoi
Croupy Coughs and Wheezy Colds
The quickest ?faq pleat way to rid
I ehlldieii of dai'K'eroiiM croupy Ci u
1 mid wheezy 8ti ffy colds is to
them Foley's Honey aud Tar C
[pound, lt apvaf6 almost instant r
juno afiapa a eouicli promptly, lt bon
I and heals. Contain* HO opiates. 1
Peel and core the applea. h
them, take one-half alicea of b
spread thickly with butter, aprln
?with sugar. Lay one-half apple
bread, core down, sprinkle more s
and little cinnamon. Dake.
They Always Help Elderly Peopl
I Foley's Kidney Pills give jus!
I liel,' elderly people need to tone
I strengthen their kldcsysaad b'a
ia'il regulate their act on. Jot.n
Masters, Stieator, ill., any*: "1
\ better and stronger than 1 ha\
many years, and Foley's Kidney
lid it." B. H. (iorrell.
It la surprising how much
Juice you can get from the hi
lemon Place the lemon In a hi
oven, and lt will yield more Juice
one tbat is squeezed when cold.
Dyspepsia ls America's curse,
dock Blood Bitters conquers dysp
every tltao, lt drives out iuipu
tones the stomach, ret-tiion patti
OsuftaMs, normal weight, and
Clear aoup stock by mixing
cold with whites of two eggs t
snd two eggshells. Let come i
to a boll, then skim. Add om
apoonful of gelatine to ten cu
bouillon. Pack In Ice and serve
[tablas*; blceou'ir,protruding 0
piles ytotd to Data's Ointment. C
cases soon relieved, dually
Druggists all eell H.??dv.
Man Coughs aud Breaks Ribs
Aftei it ftinhtfu t'tiu. ht u spe'l S SM
In Neenah. ?A is., tell leiriMe panis i
Bil Mnl<> .ml Iii* doctor ftniml t?t> ! il.
Ita.i i>-1> i broken ?*? hui "Kt'iiy l>r Kiii? -
Ne?' Discovery woultl have saved him
A r.'w teasuooiisful ?u.1h a late cough. ,
whilt* poi**latent uhh rout- obstinate
coughs, expels stnbburn BOMB Sf heal
w..ik, sore Unit;'1. "1 feel sure lt's i
Ood aassd tt> lui-t.initv." writes Mrs. K.f
fl.. lIortOBA, Coll int>i:t. Mo.. T-i 1 bc i
'.i.-te 1 w. uh! have consumption ""li
ir 1 had u-t tammi (Isla gras! r?ased.T."
It's i-n?!runt ?d la sall-fy, anti yon t-a
K?t ? fr>c trial hott'e BS ill BBMBl or $10
size at I*, ll. Worrell's.
Appetizer Hart* Dal*.
On a nest of shredded lettuce place
one large *llce of raw tomato crossed
with four strip* of anchovies In oil
unrolled In atrip*: sprinkle over the
anchovy, which are stripped on top of
the tomato, fine chopped egg and a
spoonful of French dressing. Sarre
on individual plate* Instead of
Ends Hunt tor Rich Girl
Often th-- Iiu-t for a rich sriftf fifi
N ken ll*B niall meets a tm ni'(tn that axer
KlectriO Kilt.-rs. Hr strong ?STU
tell kn a b'inhi br In iind ev- n te-1? p
:;,. j,, it,, li bloom Ci>tup ? xio'i aii'l in''
Iii >* re-uh from her pin.- blood; h
b'igbt eyes froiu restful stoop; her ellis
tit- step from timi, free ii use les, all te.l
iu.' Ol Hie health and ireii.'tli Klee "ri
Bittei- give i woman, an I tim fi ceil
fr.?ii indikio-t tm, hankarh v beatlaeh.
fain i ? ? af and dizzy spell- tliev pto Bau*'
Kvfrvwhei'* they ale wollan'** favorit
remedy. If weak or ailing try then
50 cl - it B. H. Qorrsll**.
Sausage* CooCed In Batter.
Tour tablespoons of flour, one pin
of milk, one egg. Heat the hatter flvi
minute*, pour bolling water over om
pound of sausage and pull off th.
skins Place in baking dish, pour th
hatter over them aud bake till nie
and brown on top.
Makes the Nation Gasp
Th awful list of Injuiies ou ii Fomt
of .la v stt.rgeis liiin -amt v. Set mt
il", n-t I, however, is tile wontlei'f<
lenii c. bi Boonie i'a Aurei (*a-v*a, t
.li.ui amis, who siilTereil from burn
.?U' -, lu U'-es. bull*)) W. lintis or azplt
sum-. Ir's thai quick beal ?r ol bolta,M
ce: , ?? /.-lii't. so'e lips tir pile*. SSC
. H. liol iel IV
Cup cream, one-third cup of butti
and one-third cup of powdered aug*
Add one-third cup of molasses, oi
eRK seven-eighths of a cup of flo
one cup chopped peacan nuts. Bal
tn eclair tins with one-half nut on ti
of each cake.
Move On Mow!
-a - i policeman Itt a stre.-t crowd,a
ah bi lia hr aria if it don't. "Move
row," says tho big, harsh mineral pl
to I uw.'l congestion hii"1 suffering f
lowe. l>r. Kind's New Ltfa Pill* ?l"
bulhh aa the bowels. They gently |
snail'- their to right action, anti MS
follows. SSS.Si fi, H. Horrell-!..
Kverett Sliiim. ,v luise pnllitlnus
build girls have matt* lum well Wno
said at a flume! in New York:
*'\ erv few artists* mil draw u lin
yet tiny horse ran draw an artist, i
hf* the sa "ie tol.eii. few artists
paint ii tal I Iel gil!, yet aiiy bullet
can paint mrs,.if "* New \ urk l're?
Here is Relict for Women
If you have pains in the back, 1
nary, Bladder, or Khiuev trouble),
Mother Gray's AROMATIC Lit AI
pleasant h-.-rb l-*iuedy ftir sTOBBon'a
ami a great system reculator.
Dru ?gists ol' 1'V ii ail .'tile., sample k
AililresM, Mother Gray Co., Le I loy, K
Two cupa white sugar, julee of
lemon, one quart of bolling water,
tahlespoona of cornstarch, wet '
cold water, one tablespoon bu
Cook until thick When cold pour i
four or five oranges and the bi
aet on Ice and serve cold.
Dr. Wiu. Sadler, author of
Cause and Cure of Colds.," says
I'liiiiiiuii; collis should bf taken Kel?
ly, especially when they **hsa*a|
Foley's Hou**y and T^r OoBBpound
reliable household medicine for cc
an*l coltls, equally effective for chil
and for (grown I ai ill?. Take, it \
you feel a cold corni ny on. It
aveit danger of serious results
cure quickly. Ko hui inf ni drugs
"1 always believe in saving
thing for a rainy day."
"How much have yon saved?"
"Oh. I haven't snve-ii anything,
believe In lt."? Chicago Uecord-H
It rs only from our efforts to <
a thing that we learn Its val:?e.
Doau's Kegul^ts euro consti|
without griping, nausea, nor any
suing effect. Ask your druggi
them. 2,"> cents per box.?adv.
Coffee Marshmallow Jolly.
Make plain coffee Jelly, not toe
and when lt has set serve In Bte
glasses, with melted marahn
poured over lt. Decorate wltb a
marshmallow and serve.
For any pain from top to toi
any eau-e, apply Dr. Thomas' V.
Oh. Pain can't stay where it ii
To Freshen Cake.
To freahen stale cake, dip lt
second or two in cold milk. ar.
rehake lt In a rather cool ovi
REST AND HEALTH TO MOTHER AND (
Mas. Winslow's BOOTH ina Svsvr 1
sseti for over SIXTY YKAKStiv MILL
MOTMKKS for llur CHI l.liKKN
TEKT11ING, willi I'HK I-KCT SUCC1
BDOTltliS the CHILD, SOI TUNS Hit
ALLAYS all TAIN; CURICS WINO COI
is the best remedy ft.r 1)1/ KKIIU'A.
toltitt ly ksrniless. Be mire and a..tc fi
Winalow's Soothing Syrup,*' and taite
MsA Tarcngr-ova ccuta ? UXUe,
Most Successful Ads Are Those
That Attract Greatest
By GEORGE W. MERCER.
If your style of advertising ls to bs
distinctive and in a class by itaelt. or
unusual, your copy of every printed
announcement, or otherwise, must tell
s story in words or picture or both.
It must serve s definite, distinctive
purpose. Indicated by some trade ne
cesslty, season phase, public need or
transient circumstance, either Bingi)
or jointly snd universally. The ad
vertlseraent that la not dlstineuv.
and has not s style of Its own ls thal
advertisement which faila to bring
advantageous results, either attroctlj
or indirectly, although not instantly
no matter how cleverly written, illus
trated. created or circulated.
There never was. or never will be
an acceptable substitute for souni
metal legitimate goods, or bones
men. Tho conscious satisfaction o
possessing the genuine, to say nott
lng of the recognized and negotiabl
worth of the real thing, outweigh
every consideration for the tawdry an
the false, however artfully disguise!
Your advertising copy will be distill
tlve and will ring, or show solid gol
if lt possesses that Ingredient of 5
carat. It must be genuine to posseaa
style of Its own.
One of the most distinctive adve
Using features of any retail bualnei
ls the merchant's show window.
ls in his show window that the mt
chant can create a atyle of his ow
Originally, the window performed i
complete function when lt lntrodue
into the establishment as much Hg
aa Its varyinlg degrees of opaquene
snd the universal presence of du
laden cobwebs permitted. That w
in the "good old days" before t
store window was promoted Into t
sales division and forced Itself lr
its present place at the head of t
procession as a money produc
Light can be produced In various o
er ways, but business drawn into t
Btore by reaaon of gooda displayed
the show window cannot be obtalr
in any other way. Hence, the m
ern show window.
A Silent Partner.
The display in the lindow has
come a partner in the business,
silent partner, to bo sure, but <
whoso silence Is particularly gold
Tho power of the"" display window
measured by the cash in the regli
at the end of the week.
The real value of the distinct
window display ls measured by th
two standards of business units: I1
customers made and Increased ai
to old customers. Now. If anytt
more can be asked from a bit
space confined within the limits ?
pane of plate glass, two walls an
background. 1 would like to t
someone name lt. The developn
that has come in recent yean
based on such a principia tha
seems almost incredible that lt
so long In reaching the present st
Perhaps that ls due to the fact
only within recent years was lt
covered that window glass may
cleaned by the use of certain i
pounds of water, soap and el
grense. and lt ls surprisingly true
we have some merchants on our i
streets today that have not discov
the peculiar properties of the a
The principle ls thia: "Every
wants to buy what he can." The
verse of this principle ia about 2(
cent, true, that ia, "No one wan
buy what he cannot see." You
vertislng copy, to be distinctive
have a style of its own, must be
as opaque aa the merchant'a wit
so that "he who runs can read
we are all running today.
Example of Distinction.
One of the beat known and di
tlve advertisements that had a
of its own of the alctottal class
has ever been published was the
ous Bovril illustration of the
the teacup. In addition to Its
liveness for Its primary object
purposes lt was also, tn a strikli
gree. typical of tbe business ten
of the Mme?the condensation
crystallization of whatever len
self to the process.
Advertising ls not an exact sc
If lt were everything could be
by rule. Advertising is an i
mental science. Each case mi
treated on Ita own merits and
cordance with itt special cond
It ia needless for me to aa
one of the moat engrossing n
of concern in the conduct of r
business ls advertising. It ls n
er a theory hut a condition thi
fronts the merchant, and Us ci
lng force la felt la every depa
of trade. Without advertising
dertaklng has little or no cha
the long run. Publicity ts a w
information which rolla alon
gathers force by Its very mom
Study lt over, your advertising
lt over, your copy. Study t
) proof, and hors la cloalng 1 ?
tay that lt ls the proof, the set np
that counts tbe most of all Your
Btory may he well told but li lt ts uot
well made your efforts can be count?
ed a* lost The punter that handlea
your copy I* the man to keep your
BEST NEWS IN THE PAPER
Classified Advertising an Efficient
Salesman and Interesting to
Several newspaper men from differ?
ent cities got to discussing*, tho other
day what was the best news In tha,
newspaper they were reading togeth?
er. One of them insisted that the
game between the leaders in the two
league baseball championships at?
tracted the most readers. Anotheri
persisted thnt lt was the page of po-!
lltlcal speeches for the day. A third
argued that the best news in that
paper was the column of classified ad?
vertising, under the head* of Wants,
For Salea, To Rent, etc. He argued;
that the Information In these col?
umns was read with keener Interest
than anything else, because lt related
more to people's dally lives.
Tbe women, he contended, were par?
ticularly affected by such advertise?
ments as those for housemaids, and
of housemaids looking for positions.
Brea If they were not looking for
ertsata themselves, it threw a
bright light on their own household
The men. he said, were touched by
the things that were being offered for
sale. Tho farmer found out which of
his competitors was trying to dispose
1 ol market produce; owners of house*
t were Interested to see what other
f houses were selling for. Men that
rented houses were always looking
out for something better than what
d Whether or not the newspaper
1. brother was right, lt ls certain that
a column of classified advertising al?
fi ways comes down very close to home
!4 life. It ls scanned by a great many
people who enjoy seeing what others
are trying to buy or sell, even If
they are not searching for anything
If then you have any unsupplled
wants, or you wish to sell anything.
If you want a better Job, If you want
help, the classified advertising In this
newspaper gives you an audience list?
ening with keen Interest to know
about the trade you want to make.
A small amount Invested In this form
of advertising brings quick and won?
derfully cheap returns. It ls a singu?
larly efficient form of salesmanship.
ADS CUT HIGH LIVING COST
Advertising a Public Benefit and of
Great Help In Aiding Proper Dis?
tribution of Goods.
Advertising ls a public benefit and
In nowise a contributing factor la the
high cost of living, according to the
consensus of opinion voiced by speak?
ers at the luncheon given by the
Hawkeye Fellowship club at Chicago
the other day. Were lt not for ad?
vertising the public would be bank?
rupted, as the result of soaring prices,
lt was asserted.
The meeting was the second one
called by the club to consider the
high cost of living problem. At the
preceding meeting the discussions
were so animated and the speakers
had so much to say on the subject
that lt waa found necessary to ad?
journ to a future date In order to fin?
ish the program.
The elimination of advertising as a
factor !n raising prices of dally neces?
sities, lt was agreed, left the responsi?
bility for higher cost of living with
M. O. Smith, who was assigned to a
talk on the effect of advertising, said:
"Advertising ls a proposition of
salesmanship. Its chief usefulness la
aiding In the proper distribution of
merchandise. It ls far cheaper than
the services of high salaried salesmen,
whose offices, In part at least, lt per?
"For example, take the sewing ma?
chine as an article that has been dis?
tributed almost exclusively through
house-to-house canvass. You will find
that among the necessities of life the
sewing machine is sold at a greater
percentage of profit In relation to the
coat of production than almost any
other thing you can recall."
Interesting Women In Advertising.
A three-column article in one of tha
advertiser's magazines ls taken up with
an effort to answer the question "Why
Women Are Difficult to Interest." The
lengthy explanation offered shoots
wide of the mark. The simple truth
la that If any advertiser finds lt dif?
ficult to Interest women lt ls because
he does not make proper use of space
In a good nome newspaper. When a
newspaper gets Into the home lt gets
Into the hands of the women. They
make a pretty thorough Job of read?
ing lt. Every item In the home news
paper that relates to dress, personal
adornment, entertainment, diversion
or domestic economy in any of Ita
thousand ramifications gets the wo?
man's immediate attention, whether
ahe finds it in the news or in the ad?
Must Keep Name Before Public.
It makes no difference how long a
j man haa been in business or how
good a reputation he may have, he
must keep his name and business be
I fore the public if he ls going to con
. tlnue to succeed. A new generation
I ia conatantly coming to the front and
: must be made acquainted with the old
I firms and the merchandise they