Newspaper Page Text
, THE WASHJNaTON TIMES, SUNBAJ, MOTABT 1, 1011.
Revolutionizing Motor Car Standards
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THE United States Motor
Company announces a new
schedule of prices, effective to
day. This announcement appears
today in the newspapers of forty
nine cities. The automobile
world the entire reading public
will be amazed that this an
nouncement, involving as it does
lower prices for 1911 models, is
made now on the eve of the
New York show, which is the
signal for heavy buying of cars
We therefore earnestly request
you to read every word on this
page. It marks the beginning of
a new epoch in motor car history
the establishment of new au
tomobile standards the attain
ment of which was only possible
through the co-operation and
organization realized in the
formation of this company.
We manufacture one-fourth of
all the motor cars made in the
United States and oue-sixth of all
the cars made in the world. We
control all our manufacturing
Cars Made by United States Motor Company Organizations
BRUSH, formerly $485, is now
This is the standard runabout, model E
Roadster, Model E 26, formerly $600, now with
equipment extra $485
MAXWELL, 16 H. P. rimabout 7 rr r. $600
This Model A B Runabout now includes $70 equip
ment, consisting of top, gas lamps and generator,
at the former $600 price.
ModelQ, 22 H. P., 4 cylinder, formerly $900, now $750
Ranging in Price from $450 to $8000
Model I, 25 H. P., for-cjoor touring car, formerly
$1100, equal to any car in the $1250 class, now
Model EA, 30 H. P., fore-door touring car, for
merly $1600, equal to vany car in the $1500, to
$1800 class, now
SAMPSON 35, touring car, a recent addition to
our line, is listed at a price to command instant
attention $1250 to $1325
STODDARD-DAYTON models, from $11 75 to $4800
These models are all unchanged in price, but in
every case show worth higher than the 1910 models.
The 50 H. P. Sioddard-Dayton is distinguished by
COLUMBIA raw modelfbr . . . $3500
Higher powered and more exquisite finish at a
slighdy higher price than formerly.
Both- Stoddard-Dayton and Columbia cars stand
for the limit of motor car excellence and luxury
regardless of price. No better cars can be made
until the world's engineering knowledge is enlarged
and the skill of its craftsmen is heightened.
BRUSH DEUYERYr formerly $685, now . $650
This is the 600 pound delivery wagon.
SAMPSON DELIVERY (1000 pound wagon)
Delivery and freight motors, ranging from 1000
pounds to 20-ton road train , . $1150 to $8000
GRAY Marine and Stationary Engines Recognized as standard all over the world.
18 Plants Capacity 52,000 Cars 52 Models 14,000 Employees 34 Branches Dealers Everywhere
THIS readjustment of values is the logical
result of the original plan, policy and ideal
to which the United States Motor Com
pany owes its birth. Patiently and persistently
we have worked to this end harmonizing,
organizing, specializing always seeking .to in
crease the efficiency of our organization, to im
prove the quality of our product always with
the ultimate aim in view the attainment of an
unquestioned leadership, because deserved.
The United States Motor Company is com
posed of 11 constituent companies each the
leader 01 its class. It operates eighteen separate
factories, with a combined floor space of 49 acres.
It employs 14,000 skilled artisans and a corps of
original investigators, the benefit of whose work
is shared by all the companies alike. The indi
vidual genius which built up each successful con
stituent company still directs it, but spurred by
friendly rivalry to greater exertion. The broad
plans and policies of the parent company are
outlined and executed in the fulness of the.com
bined experience of these men.
The product of these companies includes 52
different models cars designed for every need,
utility and pleasure vehicles, for passenger and
freight carriage. They range in price from
$450 to $8000.
OUR selling organisation embraces 34 branch
houses and dealers everywhere. This
distribution not only enables us to dispose
of our product at the lowest selling cost, but it
permits us to provide a service organization to
maintain these cars in the hands of owners that
cannot be duplicated by any other company.
And this organization is owned by upward of
a thousand stockholders scattered Jill over the
country; is operated on a co-operative basis, with
all our employees working whole-heartedly for
our success and sharing in our prosperity, while
the executive management is based on military
discipline. No one man, no clique, holds the
majority of the stock. Our stock can be bought
in the open market by any one, therefore
"control" depends only on efficiency.
IN BUYING raw material we are able, by
massing our purchases, to secure lower prices
and maintain higher quality. By interchange
of experience in our engineering department, we
avoid costly mistakes and produce better cars.
Our original investigations which produce im
provements cost little when distributed over our
vast product. An improvement in method is
introduced immediately in all our plants.
If particular skill and equipment produces better
results in-one place, all work of this character is
By co-operative selling it is possible for one fac
tory to sell in places where it would otherwise be
possible to sell only at a prohibitive cost. Not
only does this saving benefit the purchaser, but
the service that can be rendered to the owner
after purchase could not be given in this locality
by any other plan at any practical expense.
WE HAVE conducted this getting ready
process persistently and patiently, untrou
Bled By temporary or local conditions in
the industry. While others were cutting prices
to dispose of old stock or left-over cars, or to raise
cash, we said nothing; we were not ready. We
have now reached the point where the fruit of
our effort can be given to the buyer without '
sacrificing the interests of our shareholders.
WE MAKE a profit at these new prices.
Had we needed to unload we would have
announced them four months ago. We
have no left-over cars, no old stock to work up.
As a matter of fact, our shipments for three
months ending November 30 were 57K percent,
greater than, for the same period in 1909
The season for the heaviest buying is new just
about to open. Over ninety-five per ceat ef our
product is already contracted for with deposits.
Every indication points to a shortage of our can
Nevertheless, by basing our prices en. "a cost
which is lowerpd by legitimate saving, .made pos
sible through the benefits of cooperative organi
zation, we are establishing our Corapanyjr now
and 'for all time, in public confidence and earning
the support which, wo expect; always to maur,
In the preparation of this advertisement I have been keenly interested. I have gone over
every item point: by point from your point of view as well as from mine. I am satisfied
with it. I vouch for its truth, for the sincerity of purpose and for every single statement
of fact which it contains. I commend it to your attention. I ask for your order
UNITED STATES MOTOR COMPANY
BROADWAY AND SIXTY-FIRST STREET, NEW YORK . , , 1,
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Dayton Motor Car Company
Columbia Motor Car Company J
Maxwell-Briscoe Motor Company
Providence Enmneerinar Works Brush Runabout Comnknv ... Rriccne Manufacturincr fnmnanv
Alden Sampson Manuft'ing Company . Westchester Appliance Company Courier Car Company'1 " af" x V" Onitedf mternktional Motors, fe London
Gray Motor Company
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