Newspaper Page Text
LARGE CROPS MEAN
WOMEN TAKE. LI
Mr. Harry. Ward, Automobile Editor,
The Washington TAmea,
Washington, D. C.
October 5, 1912".
Dear Ur. Wardr-
THE WASHINGTON TDIES, SATURDAY, OCTOBER 12, 1012,
INTEREST IN MOTOR
JNebraska Now Has Automo-
Ml fnr Fvrv 45 Per-
.In the year 1911 tta potato crop tn
Maine wag unusually iqod. The first
atx months of 1912 iaw an Increaie of
C7 per oent In the number of automo
bile In the Fine Tree State. In Ne
braska there Is an automobile licensed
for every, forty-live men, women and
children. Missouri hai a' motor car for
every 165 peraons. The total number of
licenced motor vehicles In the UnlteJ
State on July 1, 1912, was 8S9.UI. which
cost their owners practically $1,000,000,000.
In all the United Statu every one hun
dred and tenth Individual has a can.
These are impressive facts and tre
medoua figures.. ' They mean that a
decade has seen a revolution In. trans
portation without a parallel In history;
that the automobile Is the vehicle of the
meat middle .class and not of the ultra
rich, and that the' third Industry In Im
portance In the United States has a
sllll rreater future.
Decides to Bur.
A Washington business man was sit
ting; on the porch ot his Fourteenth
street homo this summer, chatting; with
a neighbor. Automobiles glided up and
down the broad thoroughfare In nover
"Jim." said one, "I think I will have
to get a machine. Here I've been
looking at the people riding by for half
an hour, and hanged If I've seen a
really wealthy man In one of them.
Most of them seem to be like folks In
ordinary circumstances. A short time
ago my grocer went whining up the
street.' and right after him came the
cabinet maker the fellow who fixed up
the. paneling In the library In a run-
BDout. If they can afford It
"Well, by Jove there goes the fore
man of our shipping; department," he
added, as a neat little touring; car
rushed by, "with the missus and the
kids. That settles It me for a car."
And there you have, by the medium
of an anecdote, one explanation of
the startling growth of the automo
bile Industry. That the motor car has
more than made good In durability
and reliability Is obvious to anyone.
That Ha economy of operation has
brought it within the reach of those
of only moderate Income Is equally
lObvlous, and most obvious of all are
jthe manifold pleasures and convent
lenoes ot a, motor car. The most natu
ral thing,' therefore, Is the desire to
!own one, and sooner or later the de
plr becomes an actuality.
Prices on Decrease.
This desire could not be realized,
(however, unless there had been a con
jatantly downward tendency In the
matter ot price. It should be under
stood, however, that as the cost of
.an automobile haa gone steadily
'downward the efficiency and dura
bility of the machine haa doubled and
trebled and more. The thousand dol
lar machine of today Is superior In
very way to the car that cost three,
(our, and often five times as much six
'or seven years ago.
Where prices of standard makes
have not decreased and perhaps In
creased tn the last few years, it has
been due in every case to putting
more and more money Into the manu
facture of the car better material,
more equipment, flner upholstery,
more powerful mechanical plants and
bigger and better cars generally.
The great proportion of cars sold,
naturally, are low and medium priced,
lleductlon In cost has been brought
about by manufacturing; In tremen
dous quantities, the standardization of
many parts, the reduction of over
head expense and the cheapening In'
cost ot extras such things as mag
netoswhich the average automobile
builder does not make himself.
Look Beyond Mere Speed
.and Color, and Want to
Test the Results.
Wide-awake women of today are more
Interested In the motor car problem
than ever before. A woman no longer
estimates tho merit of an automobile
by the speed! with which It transfers her
from point to point or merely Its pretty
color. ' She may not be conversant'wlth
all of the underlying principles of the
sliding sleeve and poppet vales, Ignition
or carburetlon, but she wants to know
and test the results. During the past
year more women than ever before took
up. the driving ot their own cars without
the old of' a chauffeur and 1911 will see
many more do the same thing.
When buying a 1911 model the woman
who expects to drive her car all or p'art
ot the time la alert to ascertain If It Is
too bulky for her to handle with safety
In districts where traffic Is congested.
Bhe will be decidedly In favor of a car
equipped with a self-starter, electric
lighting system and shock absorbers.
Most, of these can be found In the 1913
models being; shown by Washington
In wet weather few women fl .
cure If driving' a car without the regular
iiii-aniu .viiHins on me rear wneeis, but
there are manv uhn nrfMr nnn.,VM.
ding type of fh-e tread on the rear
wheels at all times, so great Is their
dread of skidding at corners or of
wnnin ucing caugni in trolley tracks,
which causes violent slewing. -
Beyond a .doubt many times the Im
portant, question: "Will I be able to
n.nnago a motor car alone?" can be an-
nivcrcu uy a Demonstration of the self
starter and the electric lighting sys
tern, cranking a ,, t. nrAtmiiw .i.
thrush. a( matter ot fact, women can
?. "..n0'"' ."1th nowhere near the exer-
nuu ,i ubdu to require.
Big Express Company
Buys Packard Trucks
A significant step In the conquest ot
locai transportation by the power ve
hicle Is the order rientlv nlnr h'v
one of the large express companlea
witn ine racKard Motor Car Company
for 100 motor trucks of two-ton and
three-ton capacity. These trucks, cost
ing 2SS,7S0, will be used to supplant
the express company's horse-drawn
wagons In the larger cities of the
The question of mechanical attention
and the cost of extra parte was a fac
tor In the decision to buy Packard
trucks, according to advices received
by the Luttrell Company, agenta here
for the Packard. The Packard Com
pany emphasized Its service to owners,
and called attention to Its countrywide
organization of dealers whose estab
lishments are especially equipped .to
keep Packard trucks at their maximum
Reconciled Actor Family
Buys New Model Lozier
CJordon It'. Cowle, Washington agent
for the Lozier, n-C-H and Cole cars,
has been advised that Raymond' Hitch
cock nd his wife. Flora Zabelle, have
purchased a WIS Lozier "six," Lako
Mr. Hitchcock la on experienced and
enthusiastic motorist, having owned a
number of different cars In the past
few .years. No other recreation affords
him Keener delight than motoring. .The
Hltchcocks will drive their new car en
tour on their engagements fnr the next
few weeks or as long as the weather
Have You Seen It?
The Car That All Washington Has Been
Waiting Three Months to See
When You Do You'll Agree that the
Is some car. Here arc a few of its good points: 20 H. P., 4
Cylinder Motor, Unit Power Plant, Cone Clutch, Selective
Body 2 passenger torpedo, well upholstered, deep, cush
ions. Mountings nickeled throughout, including motor. Com
LET US DEMONSTRATE
The Henderson-Rowe AuttfCo.
1127 14th Street
Phone N. 4521
OPEN NIGHTS ALL NEXT WEEK
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we, -me unaersignea auxomooixe- agen-cs ana euppxy huuiii, -- t
take this method of thanking you, arid through you The Washington . 0ijt''-
Ttmasi. tar the UDtodaita mnnsr In which vou are handling automo- ' 1 '.lift'
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; y,,'. , , ,bile news and items of interest to automobile owners and prospect-
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The Times is certainly way in the lead. In the local field ..
in the quantity and quality of its automobile news; and by the looks
t.of tyour advertising columns it would seem to appear that local auto-
i ; mobile firms are showing their appreciation in a most substantial man
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1407 H Sit N. W.
' &Z, gL&t-S
Commeroial Automobile '&
Supply Cjo. Cine.)
MATHES0N MOTOR COMPANY.
OF WASHINGTON, a C,
IMS. 1UT0MMILE L SIIPM liniicc
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Win. P. Barnhart & Ck
1707 14th st N.w.
WASHINGTON, D. C.
Distributors for Self-Startisg
INTERNATIONAL MOTOR CO.
811 17th St. N. W
Phone M. 7038 Washington. D.C.
NATIONAL AUTO SUPPLY CO.
30 Hth Street, N. W.
Sfolflo. . - 11.
S ' jVVFlV-tCsssSf
77 J&UOo ex2ztzr-6 .
THE COOK & STODDARD CO.,
V J ,L
aT T i IT i ? ssTB i 1
THE LOCOtfSBiLE COOP
T. LAMAR JACKSON
MTH & R ST N. W