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title: 'The Washington times. (Washington [D.C.]) 1902-1939, November 05, 1912, FINAL EDITION, Page 7, Image 7',
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Image provided by: Library of Congress, Washington, DC
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THE WASHINGTON TIMES, TUESDAY, NOVEMBER 5, 1912.
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AfcraAam Lincon Once Said:
"Don't Swap Horses
While Crossing a Stream"
'X X . THAT the all-wise "old-Abe" meant was that you could not see the part under water; and,
y Y while the heads and bodies may look all right, a different story might in all probability
be told below the water line.
Buying unguaranteed footwear is much like "swapping horses while crossing a stream." You
cannot see the service in a shoe any more than you can see the legs of a horse under water.
The only assurance that you will obtain satisfactory service in a shoe lies in the fact as to
whether or not that shoe is guaranteed. You can be sure of this service in every pair of BURRO
JAPS shoes, for BURRO J APS shoes are guaranteed.
The BURROJAPS Shoe
Prices: $4, $4.50, $5, $6
The words that comprise the BURROJAPS Guarantee tell the purchaser exactly what he will get in any case where BURRO
JAPS fail to make good. It has often been said that words are used to confuse the mind rather than to enlighten it. Such is not
the case with the BURROJAPS Guarantee, as the child who is just learning to read can readily appreciate exactly what it means as
well as adults.
THE BURROJAPS GUARANTEE
"In the event that the uppers in a pair of BURROJAPS Guaranteed Shoes
should break through before the soles wear through, we authorize Robert Berberich's
Sons to replace them with a new pair FREE.
"BURT $ PACKARD CO., 'Inc."
Back of this guaranteed service is BURROJAPS style and BURROJAPS comfort two essentials that have been amply provided
for by the BURROJAPS manufacturers. For instance, what other shoe comes in 70 distinctly different styles the BURROJAPS does.
And it comes in every wanted leather, too.
fC 1116-22 7th St
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a Late Model.
storT 813 Penna. Ave.
Washington's Largest and Most Progressive Shoe House. Established 1868