Newspaper Page Text
THE WASHINGTON TIMES, ' SATURDAY, FEBRUARY i; 1913.
How Some of Washington's Automobile Dealers Look to Sid Greene
TOR CAR MARKET
T. OLIVER PROBEY
OF MED STATES
LEADS ALL NATIONS
Average Production of 200,000
Cars Annually Will Be Taken
Care of for Many Years.
MUST BE CONTINUED
ON ECONOMIC LINES
One of Best Known Builders in
Industry Gives His Views on
Tha United States is, the most wonder
ful automobile market In the world
a market which will take care of an
average production of perhaps 200,009
cars a year for a great many years
But like every other Industry, the
automobile business must continue as
an economic manufacturing proposi
tion. A few years ago they used tc
?peaU of the "automobile game." Build
ing automobiles is not a game. It is
a serious and staple business.
"I believe that it the American mark
et is not crowded there will never come
a 'time of serious slump or famine in the
motprcar inlustry." said Hugh Chalmers,
who.cnjoys the distinction of being oue
of the, best Known men In the automo
bile Industry. "Gradually, the ovei
produccrs and. the underbullders are
bclns ellnlnated." he continued. "It is a
direct appllcatl6n of the law of "the
survival of the Attest. The public will
only Indorse those cars which are man
ufactured by iouna, conservative com
panies. "It Is necessary to discuss the per
manency of the motor car. There is
no question but what we shall have
motor cars in some form as long as
there are people to use them. Some day
we may fly through the air. but the
very nature of our lives and of our cul
ture will m.tJce it necessary for us to
spend most of our time on the ground,
and certainly the most highly developed
form of land transportation will al
'Will Build Car Complete.
""The question of who wll build the
automobiles of the ruturc is Deing
threshed out today. The solution Is
berng found In economic conditions. In
my opinion the manufacturer who Is
building most surely for the future as
well as'-for the present, is building up'
a big plant in which to manufacture
most all of -the parts of his car. He Is
making' automobile building a manufac
turing proposition, which means that
he is saving In the manufacturing cost
wherever possible and putting those
saving Into better materials, better
workmanship, more conveniences, and
finer equipment. Also, he is taking a
- small margin of profit, only enough to
give -him a Just return on his Invest
ment, because he wants to .marked his
car af the lowest possible price.
;'He Is striving for big production
abat Is. production big enough to en-'
ble him. to taka every .4 advantage of
the marjtets In -which he -buys his raw
tnrfterials. But he.Js carefully holding
Jus' production .-down- to- his own retail
fcnarket..Hc is being careful' not to over
broduccif ', ' "
I Future Depends Upon Service.
i "Looking over the. cars which stand
well In tie public estimation today, you
yill find that the'same cars were well
regarded -three, "four or; Ave years ago-.
fhe cars whlch'are built today must bo.
giving sen-Ice five of more years from
bow, if they, arc to continue in public
ifavor. The - time has passed when the
entire production of a factory can be
Xold each year to a new class of people.
Service founts. The automobile is no
longer simply a luxurious toy. It is a
Necessity ' of our civilization, and the
moment a thing -becomes a necessity its
bossessor Js'jtnore inclined to use it just
is long as. ft' will give good service.
I "Which -brings up the point that the
the motoi' cars which are to continue
high In the 'public favor for a period of
five or mofe- years must be built by a
company of juch sound financial stand
ing as to Insure uninterrupted sen-ice
throughout the life of the car.
i. "There never will be built any piece
of machinery" that will, not require serv
ice from.lbo' manufacturer.' People will
I;aVe accidents: and, even without ac
cidents, any piece of machinery which
it used steadily over a long period of
time will need a certain amount of re
placement of part. Therefore, a man
who regards aOrftutomobllc as a neces
sity and' -who expects to secure un
interrupted service from It. roust buy
the product of a company which Is per
manent. He wants to fool assured that
a sudden failure or chance of business
principles will not suddenly depreciate
' Investment a Bet in a Sense.
( "The best assurance of permanency
fa the automdbllc industry Is a big
factory, a sufficient Investment, a
clean business record and plenty of
capital. 'Certainly those companies
jwhlch have Invested five and six mil
lions of dollars -in their plants ore not
Sisking such vast sums in any precar-
1DUB ci- ... -.
v "A man's investment in his business
may be regarded in one sense as a
wager. I do not like to suggest a
spirit of chance In connection with
business, but It Is true that the money
BT man Invests In bis business Is a bet
which he makes that his product is
sood. that It will give service to buy
ers, and that ho will continue In that
business-indefinitely. -And certainly no
nan or 'group '"r men "'" w""Ser the
live or six .millions of dollars which
represent Jthelr entire fortunes, unless
"lhey intend to do all that is possible to
win the wager: In other words, to stay
Jn bUblness permanently and manufac
ture a product which shall make good
with the individual users.
"After all, the average driver of a
car is not particularly interested in
"thcklnd of clutch, the type of lubri
cation sjstem, or the method of cool
ing the motor so long as all of these
functions are performed in such a way
s to guarantee the satisfactory opera
tion of the car. What the owner want
Is service a car which has endurance,
smoothness, reliability, comfort, conven
ience and good looks. Good looks is
fiomethlng every buyer can see. Con
venience, and comfort are qualities ho
fan test out without unusual effort. Kn
durance, smoothness and reliability
nre largely matters of reputation. Ho
tnust acept the experience of owners
of the same make of car. lie must
I;now the company and learn whether
Its cars have in actual service
during the past several yeara proved
fiiat they posses these qualities."
Joins Sales Force. -t
. Frank Pierce is the latest addition to
the sales' forte of the Ojiisrcssion-Jl
Garage Company. Washington Hgcnts
for Wilcox trucks. Mr. Ilerce Iiss a
. wide acquaintance among the business
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Often Ills Which Worry Owners
of Cars Prove to Be Neces
sary Parts of Machines.
To the average motorist who drives
his car under a year guarantee from
the manufacturer, the service depart
ment of a motor car concern Is looked
upon as an extensive clinic, where all
the ills, real or Imaginary, to which
motor cars are heir, can be cured with
in twenty-four hours' time.
While the service department Is an
institution established primarily for the
benefit and convenience of owners. It
often requires great tact and patience
on the part of the service manager, in
dealing witli owners who demand a
week's work done In a day.
"Among other types there is the
owner who has the Vorrylng" habit,"
said the head of one of the big service
departments in Washington. "He la
constantly hearing things that would
seem to indicate something wrong in
the car's operation.
"A recent incident brought forcibly
to my mind that a car can be 'too
noiseless' to render satisfaction in the
hands of a particular owner. This car
was brought in with the complaint that
there was an annoying 'squeak.' lo
cated somewhere In the region of the
lower chassis. Careful investigation on
the part of a tester brought out the In
teresting fact that the 'squeak was a
peculiar noise made by a non-skid tire
on the pavement
"This is but a single illustration of
many similar cases that have to be
handled carefully In order to avoid
giving offense. We have also had cases
where the tonneau door squeaked when
Improperly closed, but was perfectly
nolsless when shut in the right manner.
Although a case of this kind would
be entirely up to the owner. It was not
so regarded, and was reported as a fault
without delay. Where a few years back
the 'chug chug of a motor seemed real
music to the pioneer motorist, the same
man today demands a car without a
trace of a minute squeak or rattle.
"High grade and high priced auto
mobiles, like high-grade pianos, arc
naturally supposed to perform to better
advantage than cheaper products, but
AM BILE II
The Electrically Started and Lighted
MOON "39" TOURING CAR
Completely Equipped, $1,650.00
Already known and used by Washingtonian:?
Now Has Permanent Representation
here, and a consignment of our new models will arrive within a few
days. Delay in transportation prevents us exhibiting at The Show. We
have already sold two cars for immediate delivery. In a later announce- .
ment we shall tell you more about the car.
See This Week's "Moon" Ad in Saturday Evening Post
We have established a SERVICE DEPARTMENT to back up our
car. All parts will be carried in stock. Every up-to-date facility will be
here, and expert mechanics are at your service.
MOON MOTOR CAR CO.
Business Office : Phone Service Department:
Room 530, Bond Building N. 1819 1339-41 Ninth Street N. W.
What Is the Limit
To Life of a Truck?
A large department store In Lon
don is operating twenty-two
motor vehicles, which Iwto
traveled a total of 1,110,000
miles, or an average of o0,000
miles for each vehicle. One of
these vehicles has averaged
close to 12,000 miles a year for
eight years, and its owners say
that it is giving jnst as good
service today as It did at the
beginning. If there is a limit
to the life of a motor truck it
has not as yet been determined.
there arc factors entering Into the mat
ter which must be taken Into consider
ation If the best results are to be ob
tained. No one would expect a piano
to retain its high polish and finely
finished exterior if left outdoors in all
sorts of weather, nor would the varnish
remain in good condition long if a
coarse, dry rag were used In removing
grit and dirt from its furfacc. But
these are every day occurences in tlm
life of an automobile, and are not taken
notice of by many owners until the car
begins to acquire a dilapidated appear
ance. Chauffeur Can Help.
"A conscientious and capable chauf
feur will save ills employer many re
pair bills ordinarily occasioned by care
less handling of the car. as it Is a
well-known fact that the more shiftless
the chauffeur, the greater the number
of trips to the repair shop.
High-grade motor cars are strongly
built and will therefore stand an almost
unlimited amount of abuse; however. It
will always remain a puzze to the auto
mobile manufacturer Just why the aver
age owner Is content to "place his car
in the hands of the family coachman
or some other scr-ant squally ignorant
of mechanical details.
"I do not think It too strong a state
ment to say that fully 93 per cent of
the trouble encountered by owners of
high-class cars can be traced directly
to improper handling of the car by an
untrained, careless or incompetent
driver. Just as soon as owners realize
tills Important fact, they will find ma
terial reduction in the cost of keeping
their cars in running condition.
Motor Sleds Latest.
In several of the Northern cities .mo
torcyclists are coverting their machines
into motor sleds.
A CE IN
Firm Formed Several Weeks
Ago to handle Pleasure
Cars and Trucks in City.
The White Automobile Company was
formed several weeks ago to handle the
White line of pleasure cars and trucks
in this city. In addition the company
also handles Universal and G. M. C.
trucks. Its salesroom Is located at 1312
Fourteenth street and it has obtained
a desirable space in the automobile
show next week.
Monoblock castings and long strokes
arc characteristic of White gasolene
productions, and constitute features of
all three of the White models for 1913.
The White siv. brought out early In tlio
1312 season, is continued for 1913 with
only slight modifications. Models 30 and
iO, of last season, are continued this
year on the series production plan.
Model 30 lias been redesigned for- left
hand drive, the valves being placed on
the right side, instead of the left, as
formerly. Oil circulation formerly was
effected by a horizontal pump in the
crankcasc oil ycll, but Is now main
tained by a vertical pump at the side :
of the motor, as In the 40.
The starter has beep moved from the
right side to the left, 'and the body lines
have been rennen, so tnarvtne so oouy
now resembles, on a smaller scale, that
of the. six.
No Change. ,
Model -W has practically no changes.
The six has a new air pump on the
gear-sot that Is controlled 'by a small
handle convenient to the driver. These
models arc, in their order mentioned,
models CI', CIIE, and GKB. The six
has its cylinders in a single casting,
nil valves on the r'ght side, with in
closed mechanisms, and 4V by oi bore
Three ball hearings are used as engine
journals, and both manifolds are In
tegral with the cylinders. This with
cojidulted wlrt-s and concealed watei
passages imparts a pleasingly clean ap
pearance to the. motor.
Use Two Fans.
Two fans are used in connectloa with,
the pump-circulated wutcr cooling sj-b
R C. SIBBALD
Automobile Show Fads
Opens Monday evening at 7:30
Location, Convention Hall, Fifth
and L streets northwest.
Show continues ono week; open
each day from 10 a. m. to 11
Society night, Thursday.
Show chairman, T. Oliver Probey.
Music by United States Marine
Concert every afternoon and
Given by Washington Automobile
tem, one of which Is behind the radia
tor, and the other the vaned flywheel.
A carbureter of." Wliltc design is used,
and a compression-relief is fitted for
Single magneto Ignition Is made prac
ticable in so large a' motor by the use
of an electric starter. The latter is a
part of the White electric lighting and
starting system, which is of the single
unit type, the dynamo fulfilling both the
functions of a motor and a generator
for charging the batten". General
chassis details on the six differ only in
dimensions from the other models. Body
types include touring cars, landaulets,
limousines, and lierllne limousines.
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Greatest Factor in the Quick
Growth of Car May Be
Traced to Storage Battery.
WitTi long, easy sweeps the electric
i-chicle has come to the front. Both
In the field of commercial activity .and
in mat oi .pleasure, tne ear that out
a short while ago was looked upon as
a novel ty. "s proving Its worth.
Probably the greatest ractor In , the
phenomenal growth of the electric has
been the storage battery. Design,
luxury of appointments, refinements In
control nil these have done much, but
had not tlio battery reached its present
high state of excellence, the electric
vehicle c6uld not have been" possible.- .
High speed with an electric la. of
course, not ordinarily desirable.' The
speed mania is last aying out. ana
In cities and' suburbs the average owner
of a car is. satisfied to get over the
ground at a rate of from twentv to
twenty-five miles an hour. For all nor
mal purposes this Is fast enough.' That
speed can be easily obtained by any
electric pleasure car and kept up for
from sixty to 100 miles before the bat
teries require recharging.
The Woods Electric, with its beauty, its
ease, its enduring, quality, typifies the civiliza
tion of our times, bearing testimony to the
constantly advancing status of the American
woman, and the desire upon the part of man
to supply her with all the luxurious attributes
of a real queen.
ease, its enduring, quality, typifies the civiliza- -.v?-;" H
POTOMAC MOTOR CAR CO.
1226 Connecticut Avenue
Washington, D. C. Telephone N. 2000
Space I at the show.
HARD WORKER FOB
Promoted Project at a Meeting
of Dealers rfereSomeT$m
Ago. 4W. . v
y.'-r - . t
The automobile show, " which' . opens
Monday night in Convention Hall, was
made possible by the untiring efforts of;
T. Oliver Probey. Believing that an ex
hibition of cars would give the auto
mobile business' a decided Impetus Mr
Probey called a meeting, of dealers? at
which the. "Washington Automobile
Dealers' Association was formed, its
-primary object being the. promotion of
Mr. Prqbey was elected president oi
tho association, and was. appointed
chairman of the show committee.' The
other officers of the association are
Charles W. Semmes. vice president; F.
A. Garlock, secretary, and F. C. Slbbald,
treasurer. The board of directors con
sists of the-, officers, and the following
members: J. If. Miller; Bruce Emerson,
I. J. Henderson, J. H. Earle. and Arthur
The Various . committees handling' the
show Include the .reception committee.
or wmen t . v. nooanes is cnairman.
The other members are J. H. Earle.
Arthur Foraker, C. "W. Semmesi Bruce
Emerson, and I. J. Henderson. The
chairman--of the 'Other committees are
T. O. Probey,. music; Charles W.
Semmes, transportation of machines: J.
H. Miller, tickets; B- B. Emerson, mem-
The association was recently Incor
porated under District laws, and is ex
pected to become a big factor In the
business world- of Washington.
Starting Troubles Due
To Oil in Cold Weather
Much of. -the difficulty of starting In
cold weather is due lo the thickening
of the oil between the pistons ahd the
cylinders. The "low temperature causes
the oil to become so .gummy that it Is
extremely difficult to spin the- motor
at a high enough rate to draw Into the
cylinder a charge of gas which will
ignite at the low temperature.
-uanj nave nuueca umi a muior rranas I g , . ,
slightly easier after pr'.ming. This Is ' lillinpc Tfl HftfnPI&fc
duo to part of the gasolene going 1toM!u IWUIUI lOlO
thin out 'tne gummy oil! The same ef
fect may be secured with kerosene, and
it is a good. plan in cold weather to put
a littlofkerdsenein.each cylinder when
puuing tne car away ior me nignt.
This will keep.' the. oil thin, and also
help to remove .an carbon deposit.
Start Membership Campaign.
The Maryland Motorcycle Club has
started a membership campaign. Is
which each of the 100 members is
pledged to Induce at least one other
naer to join me ciuo.
PdtOiTiac. Motor Car Company.
-Agents for Marmon, Have
One of the newcomers in the auto
mobile trade 6f Washington since , the
last automobile show is the Potestc
lotor Car Company, agents, for 'the
Marmon and. Woods electric. HeadeJ
by Arthur .Foraker. a son of fon&cr
Senator Joseph B. J"oraJcer. of .OfcJe.
the company has made big strides aiiil
is now an important Xactqr in- the
motor car trade of this cityi Reeerrdj
the company took possession of-'lts-riaiT
salesroom at 12S Connecticut Tems.
which is regarded as., one of the ci)
equipped automobile, salesrooms J?
Washington. , '
The Marmon line for 1913 has man?
Interesting things' attaching to it. M&e
33 is continued for the fifth season,
and is practically without change Sler
1913: Additional equipment, however.
is- offered at the purchase prices atid
the body types have been, greatly Jgjr
proved. Left-hand drive and cent?
control have been adopted-' on this Bar1.
and a special carburetor, designed 'br
Bay Harroun; the racftg drlrei''if
The Marmon six" has Jts cylinder
cast. In pairs, with valves opposite X
multiple-disk type, of clutch b u&d-.
and the gear set is incorporated wtth
the rear axle, as in" usual' Marmon-P'ric1
tlce. A wheelbase of exceptional length
115 inches, is made possible without
sacrificing turning ability by a speetfcl
front steering, knutkle. arrarigefflent.
wherein the. king; bolt is situated,';!
the center of the wheel plane. bmiU
lowlng. the wheels greater cramp than
with thi usual construction; ctt?
Elimination of weight, ropftfrdaifc
more graceful lines, heavier asm J'
batteries with a meter on the tharfrtiw
plug, two-point motor suspeasioa t
a system, of fastening, the batteries v
.place, are the Improvements announ
for the Wood line of eiectrfes. 2r,V
shaft drive with herringbone jcsarr5
duction and other structural and in
chanlcal features are retained 26
motor and,, mechanical changes. 3re4$fe .
signed to give easy, riding" aua'lKlca-isWsr-
grcater mileage throuch the elltasSiKsk ,
On Wilmington Streets
For the- bene'fl't of visiting automoWl
ists;who arc passing through Wilmington.-
Del., the street 'and sewer depart-"
menu which has control of the streets,
has erected Jarge- signs on lamp posts
lit-different Sections of that city giving
directions to. the-next towns and show
ing the streets and roads to'fouow. Tbg
signs, which axe of sheet iron; are palsi
ed black, with silver letterings making
tne words ana nnger .mares very dear
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