Newspaper Page Text
SEPTEMBER 18, 1918
THE NATIONAL DAILY
Rer U 3. I'alent Ollu.
ARTHUR BRISBANE. Editor and Owner
EDGAR D. SHAW. Publisher
Entered as second class matter at the Pogtofflce at Washington. D. C
Published Every Evening (Including Sundays) by
Th Wasriirurrnri TSmw rnmrann Mnn;cv Hlrff.. PentlSVlvania AVC
UH Subscriptions: 1 year (Inc. Sundays). ?7 50. 3 Months. 85; 1 Month. We
WEDNESDAT. SEPTEMBER II,
The Times Belongs to A. Brisbane
, Mr. C. T. Brainard manages Harper & Bros, for J. Pier
pont Morgan, the owner.
He manages and edits the Washington Herald with a
brilliancy and success punctuated during the past year and
a half by unsuccessful efforts to sell the paper to me.
Mr. Brainard's Washington Herald expresses interest
in the ownership of The Washington Times and wants to
know if it is owned by the brewers.
Mr. Brainard will not resent the statement that a ques
tion coming from hi would ordinarily deserve little atten
tion. But his questions may interest others. Here are the
The Washington Times is one hundred per cent my
It was purchased from Frank A. Munsey for $500,000,
of which sum as has been previously stated in this column
-$250,000 is still due Mr. Munsey. And he holds in his
possession the entire stock of The Washington Times as
security for the payment of the balance of purchase money
To buy The Times and put a losing property on a pay
ing basis, I required approximately half a million dollars.
; Mr. 0. W. Feigenspan, president of the Federal Trust
Company of Newark, New Jersey, is a friend of mine and a
brewer. As every newspaper editor in the country knows,
I have for more than twenty years advocated as a temper
ance measure the suppression of the whiskey traffic and the
encouragement of liarht wine and light beer.
At my request Mr. Feigenspan agreed that he would
arrange for me a loan of $500,000. It turned out that I re
quired a less amount. $375,000 was sufficient for the ex
pense involved in putting The Washington Times on a pay
This amount I borrowed from Mr. Feigenspan between
June, 1917, and November, 1917. And the money, in due
course, will be repaid with interest.
If I have any further reply to make to Mr. Brainard, I
will make it to Mr. Morgan, who owns Mr. Brainard, or to
Mr. H. P. Davison, who manages Mr. Morgan.
Cracking Under the Strain
To Those Who Write Advertise
ments You Have a Chance to Help Tour Employers and the
Public at Large at the Same Time.
Within a few days some of the most interesting adver
tisements ever printed will appear in newspapers all over
The campaign of publicity for the Fourth Liberty Loan
will be headed by a full page announcement written by
president Wilson, and this will be followed by the publicity
worfc of other well known public men.
The writing of advertisements is becoming, more and
more, a really scientific and LITERARY profession.
The gentleman who writes little stories for magazines,
or little poems that do not get printed, has looked down
upon the writer of advertisements. He has been horrified
at the suggestion that one who writes advertisements could
be called "literary."
But, as a matter of fact, the literary quality of a good
advertisementwriter ought to be first class. Such a writer
must combine in himself those characteristics which do most
to make real literary success.
First of alL HE MUST BE CONVINCING, and there
is nothing more important in good literary work.
Second, HE MUST HAVE IMAGINATION not the
kind of imagination that distorts facts, but the kind of
imagination that makes common, every-day facts INTER
ESTING. Third, HE MUST BE BRIEF WITHOUT BEING UN
INTERESTING, for each word he writes is more highly
paid for than a word of the greatest literary man only the
writer, instead of the publisher, pays for it.
The campaign of Liberty loan advertising is going to
prove this fundamental truth:
GOOD ADVERTISING MUST BE MORALLY USE
FUL TO THE PUBLIC, AND EDUCATIONALLY USE
FUL TO THE PUBLIC, AS WELL AS MATERIALLY
- The other day, for instance, a certain very intelligent
writer of advertisements wanted to impress upon people's
minds the fact that they often pay too much for a hat be
cause of the name that is in it. He quoted briefly and effec
tively an old professor whose opinion of himself was so
high that he lifted his hat reverently WHENEVER HIS
OWN NAME WAS MENTIONED.
The writer of the advertisement then went on to draw
conclusions favorable to his own hat and unfavorable to
those that charge for a name. That is the sort of advertis
ing that lingers in the memory that makes one writer of
advertising better than another.
If the advertisement appeals to a man's INTELLECT,
his mental approbation, if it interests him seriously, IT
.WILL LINGER IN HIS MEMORY, AND THE ADVER
TISER WILL LINGER WITH IT.
It is evident that, as the years go by, a constantly in
creasing amount of advertising will be spread before the
public. A great deal of good can be done if the writers
.fcnd promoters of advertising take a real pride in the moral
md educational features of their advertisements.
Beatrice Fairfax Writes of the Problems and Pitfalls of the War Workers
Especially for Washington Women
0 many girls come to Wash-
N ington with such a fine, high
" hearted spirit to do war
work, that when things turn out
differently from what they expect
ed "back home," it is little short
of a tragedy.
Every prospective war worker
ought to be presented with an il
luminated text that reads: 'Don't
put all your eggs in one basket
even if it Is a patriotic basket "
There are so many more sides to
a war job, than the Job Itself, and
these are the things that wear
down the fine spirit already men
tioned. Tremendous Cost of Everything.
In the first place, there is the
enormous cost of everything, for
despite tho excellent work done by
the Food and various other com
missions, prices continue to trill,
and also thrill, around high C.
The thousand or twelve hundred
dollars that looked so big where
there was no surplus population
to care for, melts like a cake of
ice in August where there is many,
many thousands surplus people.
Then there is the landlady, who
is only human, and can see no
merit in sleeping on the couch in
the parlor, if it is not going to
bring her in something extra. And
there is the loneliness and the
sense of being lost among all
these bustling, hustling people, un
less one comes armed with some
sort of credentials
Forget your mackintosh, forgft
your overshoes, your diary, your
best hat, your party slippers, but
don't forget your letters that in
sure an invitation to dinner, or
other social favors: but at least
have something In your possession
that will insure you the opportun
ity of talking things over in case
of an emergency.
Know 'where you are going to
stop before you leave home, and
lose no time in joining a church or
war workers' club that will put
you in touch with young women
doing the same sort of work as
yourself. The following letter
from a young girl war worker is a
fair sample of some of the Oiings
they have to contend with.
Lost Her Money.
"There :s considerable talk
Study Conditions Before Leaving Home
about 'Why girls leave Washing
ton.' As a girl war worker I could
explain several bitter experiences
I have had since my arrival last
June, such as having the owner of
the apartment where I live ask:
'What do vou want?' cverv I e I
cross the threshhold of any room
but ray own.
"I may remark that this lady
rents two rooms for $53 a month,
while her receipt for the entire
apartment which lay loose in the
mail box showed that she paid
?36 a month for it.
"My family has sent its men into
the service, and I, the only daugh
ter, came to Washington just as
pur men went to war. V.'e thought
it was the thing to do. My par
ents were not anxious that I
should come, nnd it is not neces
sary that I earn my living; at
home I was in the habit of buying
thrift stamps and war savings cer
tificates. I brought a card of these
"This week some of my money
disappeared mysteriously, and all
of the girls in the house haopened
to be short of money at the same
time. I was expecting a check from
home, so I had let my money get
I down to 34 cents, and as we take
j our meals out, my situation was
I pretty bad.
"I took my war savings stamps
down to a certain drug store near
where I live, where there is also a
"I explained my predicament
and gave the druggist ray card as
identification, showing that I
worked at the Bureau of War
. I had on my service flag
with its three stars, and I told him
From The Public To The Editor
Wuli to Cut Dovrn Polltlm.
To the Editor of THE TIMES
Let's try to make the next rreil
dentfcl campaign a short onr.
Under normal conditions and cir
cumstances the procedure would be
about as follows
The successor to President Wilson
would be Inaugurated on the 4th of
March. 1921 he would be elected in
November. lO-'O, the Republican nnd
Democratic national conventions
would meet to name Presidential
nominees about June. 1320; State con
ventions tp select delegates to the
national conventions would probably
be held In April, 19.I0. and county
meetings would likely be held in
March, 1020. to kelect delegates to Uic
State conventions, so that, the na
tional political machinery would be
started one full year before the In
auguration of our next President
the "actual" campaign would last
from the first of March to the first
of November somo eight months or
How shall we reduce this to about j
three months pon-lbl less
Something like this j
County conventions In August;
State conventions in September; na
tional conventions In October three
months of a calm and conservative
Could not this bo guaranteed by
mutual agreement between "the pow
ers that be" If such an arrange
menu or a somewhat similar one. were
made far In advance of the mining
campaign It would not be to the ad
vantage or disudvan age of either
political part, but would be for the
good of our whole country
Come to think of it, we have never
had a President who has not been a
good President, and no man has ever
been nominated by either of our great
political parties who would not hve
made us a good President, and surely
neither of our present prominent
political parties will nominate In
1920 a man who would not be a good
Cannot The Washington Times and
other powerful publications start
some movement that will eventuate
in a short, sane, sensible campaign for
the selection of a suitable successor
to our present President? Tours very
truly. G. P TALBOTT.
Wanta Kallroad Ilates far Govern
To the Editor of THE TIMES-
It would please roe greatly If you
will publish this In your estimable
paper, so that It may be called to
the attention of the Railroad Admin
istration. There are a great many Governnvnt
employes here who are expecting to
be called into the army soon. A great
number of these have come many
miles and would like to visit their
folks before entering the army and
will be unable to do so at the regular
Could it not be arranged to allow I
these men th,e "1 cent a mile" rate j
the same as Idlers on furlough" I
J'l'TKK A DEkKKP.
Hnom 1-'3 indr Cldg, Washington,
I did not want to sell my stamps
if I could borrow a certain per
cent and leave them as security
till the first of the month, or, when
my check arrived from home.
"Tbis gentleman refused to look
me in the eyes, and said he did
not keep a regular postoffice, and
besides, certain formalities would
have to be gone through with be
fore anything could be done. I
was near to crying then, and didn't
hear all ho said.
" 'But what can I do?' I asked
"'I am sure I don't know
" 'But I am almost penniless.'
" 'I don't know what you can
do yon might try a down-town
"Not one word of advice or sym
pathy. I was afraid to try down
town. I had been trading at this
place, and had rented books from
his circulating library and re
turned them. If he would not
trust me, or give me credit, what
could I expect from an utter
stranger? So I tried a bank, and
finally, found a gentleman and a
Christian who gave me money on
his personal account and took rnv
stamps as security. I shall not
state where this bank is. for a
man of this type would hate pub
licity "But I ask public spirited citi
zens, and the other kind, too,
what jrc you doing about the war
worker? Do you resent thMr
presence as the lady in the street
car, who said before one of us:
'These horrid war workers swarm
"Do you treat them hkr human
beings when you take them into
your homes? Remember, m many
instances, they have 'eft com
fortable homes and an rasv life to
come hero at the Government's
urgent call for war workers.
"This druggist represents a hu
mane profession, and his camluct
was a surprise to one who cv
pected different treatment 'But
there was a Levitc who passed
on the other side.'
"Is it any wonder that when the
checks tlo arrie from home, the
girls use them to buy return
A WAR WORKER.
nuRte -dmrnW'Tv-A wwrr smmmmzzzz
A Government Clerk's Living Cost
If His Family Requires $600 to (900 More a Tear, What Will lie Da
With a Bonus of Merely $120?
By EARL GODWIN.
The man with the rigid income is the man who suffer
more than anyone else in this rising tide of living eosts.
That means that the Government emnlove suffers worst
of all, for his salary is not only rigid and fixed by Federal
statute, duc is nxea on too low a scale.
Congress, which fixes the wages of the servants of the.
Government, has daily evidence that salaries in all lines of
activity are being raised. Boards of investigators, both
private and public, are delving into masses of data which
show that the increase in the cost of living is a DAILY
affair, not a monthly or yearly matter.
To offset the rising tide wages have been raised to meet
increases in all lines especially where organized labor
But in the case of Government employes, salaries fixed
half a century ago are unchanged except for a meager $120
a year bonus, which in many instances here does NOT cover
the increase in rent. (Strange there should be an increase
in rent in the face of the Saulsbury law.)
One of the recent investigations into living costs was
made by the National Industrial Conference Board of Bos
ton. It reports increases in the cost of food SIXTY-TWO
PEE CENT; rent, FIFTEEN PER CENT; clothing, SEVENTY-SEVEN
PER CENT; fuel and light, FORTY-FIVE
PER CENT; and sundries, FIFTY PER CENT. Averaging
these increases, the board finds that the cost of living is up
from FIFTY PER CENT to FIFTY-FIVE PER- CENT.
A Government employe who used all his $1,200 or
$1,800 to support his family before the war, now finds that
it costs from $600 to $900 a year MORE merely to live.
The Government offers him $120 to meet this increase.
How will he do it!
HEARD AND SEEN
Went down to see MAJOR BERRY
KING, who is aide to GENERAL
CROWDER, and while there he in
troduced me to the man whom I
have always designated "the father of
the questionnaire." COL. CHARLES
B. WARREN. However, Colonel
Warren tells me ho is not responsi
ble for all of those questions, but
for rules and regulations concerning
the draft or a part of it.
However, to be father of all those
rules and regulations Is considerable
of a responsibility.
In the next room was COL-
JAMES S. EASBY-SMITH. who
leaped from the law office to khaki
with sprltely facility, was having
a confab with ED SNYDER and
FRANK S. HIGHT and some one
else, whom I didn't see.
LOUIS LUDLOW came In while I
was there seems to be a most pop
navmg uiiieu uj buuuu uu inuu-
aay tne siren oiew iwice yesierasy.
Yesterday being LIEUT. LESLIE
FORT'S birthday, his father, JUDGE
FORT, of the Federal Trade Com
mission had bim to lunch.
After dessert Leslie banded his
father a case of smokes.
"Will you have some of these
cigars, father? They are yours."
"Mine?" said Judge Fort. "Thanks,
111 take them all."
SUNSHINE MARY says she has
copied off that song, "When the
Rep-Tyle Serpent Bit My Heel." and
will bring it in some day. I hold her
to it. and have FRANK WOOD
FIELD as a witness
Von know on Sunday I chased
DOUG SIMMS half a mile, only to
find it was some one else well, yes
terday I saw him going up Fifteenth
street with GEORGE HAMILTON
Both gentlemen wore green felt
I C. W. RAY says that the Fed-'
' eral Government should take a hand
I in our own street railway service i
problems, wipe the slate clean and
begin all over again with a consoli-f
dated system, so the public would'
have the benefit ot tne existing
j WALTER S. GARD introduced
I mc to H. O. BISHOP, late of Texas,
.now of Washington.
This is what Mr. Bishop has to
say about the National Capital:
I "I have been in many hick towns,
but this one out-hicks all of them
in lack of proper regulation. In all
j the Southern towns where I have
been the military authorities inspect
' the soda fountains and restaurants
' at least three times a day, and if
, they are not up to the standard a
military policeman is placed in
front of each one to keep soldiers
, away. That in turn scares off the
'civilians, and the offending res-
taurant keeper soon comes to book.
"I have yet to see anything like
MAJOR DAN DONOVAN, tho
, present authority on matters mili
tary and everything else, tells me
that the word -s.iack.er- is now 01-
ficicl and is used in army orders.
Went over to see CHIEF WAG
NER at fire headquarters the other
day. He's looking younger each day.
And on mv way out I caught sight
fof GEORGE WALLACE, water
rcsistrar. and it came over me that
he !-. probably th most thoughtful
i looking man in Washington.
An army officer who owns a
gasolene car said to tne:
"I wonder if my fellow officers
who rush down town in their can
on gasless Sunday really believe
they are justified? I wonder if the
navy officers whom I saw Sunday
riding in gas cars really conscien
tiously believed they were doing
the right thing?"
I wonder what these gentlemen
would do' if, while they were rush
ing around in gas cars, they should
come face to face with the com
mander-in-chief of all the military
and naval forces. The President
walks or rides in a horse-drawn car
riage, and I imagine the rest of
the army can afford to follow his
Saw LIEUTENANT HEADLET
in the hall of the District buildinr
and saluted him by saying:
At that about eight men turned
around at once!
If you care to escape the draft,
answer "yes" to thlsi Who remem
bers the old "Crelghton Baseball
Club" of 1866-9, afterward tha
"Junior Nationals," a number ot
whom later were active members of
the old Nationals? Here they are:
Johny Greason, pitcher; Edward
Townsend, catcher; Johny Lamb,
first base; John Hollingshead. sec
ond base; Bun Renner. third base
Erny Foster, shortstop; Charlie
Lusk, shortstop and third base:
Omy Foster, left field; Hugh Ernst,
center field; Harry Towers, right
Greason, Lamb. Renner, Erny Fos
ter and Harry Towers died in recent
years; Townsend has been lost track
of, but Hollingshead, Lusk, Omy
Foster and Ernst are alive and well
The Creightons, as above outlined,
held the enviable reputation of hav
ing never lost a game!
HUGH A. ERNST, Mt. Rainer. Md.
A reader says:
"May I suggest that what seems
to be needed is not merely inter
changeable transfers as tickets, but
a unification of the system, giving
a transfer on a transfer, as in San
Francisco, always in the same gen
eral direction of coarse; first and
second class at 6 cents and 4 cents,
as in Manila: and the zone system
once there three blocks for 1 cent,
7 for 2 cents, eleven for 3 cents,
seventeen for 4 cents."
The zone system has already been
suggested in this column, but repe
tition will not hurt.
Called a number from pay station
at Columbia 4612 and having drop
ped a nickel the operator refused to
operate until I had dropped another.
A well-dressed man about
thirty-five years old on a Chevy
Chase car, going north Sunday
night about 1030. He was sit
ting. At the "loop" an elderly
woman with two children board
ed the car and walked down
front where the "man" was sit
ting. He did not arise. Finally
a girl next him arose:
"I am sorry," she said to the
elderly woman, "that the man
next to me is not a gentleman.
However, I am younger than you
and have no children. Take my
The man turned green, purple,
and pink, BUT KEPT HIS
He got off at Livingston