Newspaper Page Text
Min o?1 Mention.
Tai Interstate Commerce Commis
?fon revised fruit rates from Florida,
The first flight in the army airship
tests is expected this week.
Judge Taft began rehearsing short
speeches into a phonograph at Hot
Springs for use in the approaching
Sailors and negroes indulged in a
race riot in Norfolk, in which a large
cumber of shots were fired. No ono
DATE FLUFF DUFF.
"Stone enough dates to make a cup
ful, stew until tender, then put
through a colander. Mix with a cup
ful of sugar in which a teaspoonful
of cream of tart.tr has been sifted.
Beat tho whites bf five eggs with a
pinch of salt until perfectly stiff. Add
the yolks of two and whip again.
Now mix lightly, little hy little, with
The sweetened dates and turn into a
buttered baking dish. Sprinkle over
the top a half cupful finely chopped
put meats and hake In a moderate
oven fifteen minutes. Serve with
cream, piala or whipped.-Washing
% Candid Answer,
Hero li & incident that really oc
curred hi a school In a Massachu
setts town: ^
A little ?Irl waa discovered In the
aisle between th? desks performing
antics, when the teacher, who had
stepped out of the room for a few
minutes, after first requesting the
children io be orderl}, returned.
"Why do I Bee you there and not
ja your seat, Nelly?" asked the teach?
"Because I did not see you coming
feaok," answered Nelly promptly.-*
New York. Times.
She Liktd That Best.
r.[ suppose you did all the theatres
and amusement places on your trip
to London. Mrs. Comeu??"
"Ii s, but at most of the shows they
talked so much and* I didn't know
whwt it was all about."
"Which did you like tho host?"
"Oh, the Christmas pandemonium
-it was so nice and quiet."-Balti
"I broke a record today. Had the
Inst word with a womau."
.TJldn't think it possible. How'd it
"Why, I said to a woman In thc
car, 'Madam, have my seat' "-Phil
. Never ask pardon before you are
COKES ALL ITCHING KBUPTIOXS.
Glencoe, Md., Nov. 21st, 1907: "I have had
eczema on my hands for 13 years, J have
tried everything. I have been U3iag TET
TS&IKS 4 days and the results are prout."
Kilned, Mrs. M. Harvey. TBTTSBXVK ls ti?e
purest, safest, speediest oura tor eczema
and all other skin diseases, sold by drug
gist! or sent by niall for 53o. by J. T. Bnvr
TXISB, De*>t. A, Savannah. Ga.
. He doubles his troubles who bor
Hicks' Capndine Cures Women's
Monthly Pnins, Backache, Nervousness,
and Headache. It's Liquid. Effects imme
diately. Prescribed by physicians with beat
results. 10c., 25c., and 50c. et drug store*.
A Grateful Son-in-Law.
H. H. Rogers, on his return voyage
from Bermuda last month said one
evening in the smoking room of his
travelling companion, Mark Twain:
"He is an incorrigible humorist.
Even in his most emotional moments
he can't help being funny.
"When he married in Elmira in
1870 his father-in-law made him a
present of a fine, well- famished
house in Buffalo.
"The present came as a surprise
Mark Twain knew nothing of it till,
amid a party of relatives and friends,
he was shown over the luxarious
place. Then .when they told him it
was his, tears filled his eyes.
''But he was still the humorist,
and turning to his father-in-law he
said, though in a voice that trembled
" 'Mr. Langdon, whenever you're
in Buffalo, if it's as much as twice
a year, you are to come right up
here and take tea. You can stay
all night, too, if yon want to, and
-it shan't cost you a cent.''7-Wash
ington Star. *
To Hold Him.
Nan-That's a beautiful solitaire
Dick gave you. I wonder if you
know what a fickle young man
Fan-Indeed I do; that's why I
made him give me such an expensive
Hasty climbers have sudden falls.
-Herald. So. 33-'08.
ALMOST A SHADOW
Gained 20 lbs. on Grape-Nuts.
There's a wonderful difference be
tween a food which merely tastes
good and one which builds up
.trength and goo& healthy flesh.
It makes no difference) how much
We eat unless we can digest lt. It ls
not really food to the system until lt
ia absorbed. A Yorkstate woman
"I had'been a sufferer for ten years
with stomach and liver- trouble, and
had got so bad that the least bit of
food such aa I then knew, would give
md untold misery for hours after
"I lost flesh until I was almost a
shadow of my original self and my
friends were quite alarmed about ma.
"First I dropped coffee and used
Postum, then began to use Grape
Nuts, although I had little faith it
would do me any gcod.
"But I continued to use the food
and have gained twenty pounds In
weight and feel like another person
In every way. I feel ar if life had
truly begun anew for me.
"I can eat anything I like now in
moderation, suffer no ill effects, be on
my feet from morning until night.
Whereas a year ago they had to send
me away from home for rest while
others cleaned house for me, this
spring I have been able to do lt my
self all alone.
"My breakfast ii simply Grape-Nuts
with cream and a cup of Postum, with
sometimes an egg and a piece of
toast, but generally only Grape-Nuts
and Po3tum. And 1 can work until
noon and not- feel as tired as one
hour's work would have made mo a
year ago." "There's a Reason."
Name given by Postum Co., Battle
Creek, Mich. Read, "The Road to
Wellville," in pkgn.
Ever road the above letter? A new
one appears from time to time. They
are genuine, true, and full of haman
me HORSEPOWER of ADVERTISING
IN NO OTHER FIELD OF HUMAN EFFORT 113 SO MUCH MONEY
SPENT ?S IN SPREADING BUSINESS NEWS, REACHING
A THOU3AND MILLION DOLLARS A YEAR.
BT M. LEE STARKE.
Is (AI/G?ST uwins O? VAN NORMS MAGAZINE, NEW YOBS OITT.
i^^OHAT advertising is the greatest force in the industrial life of a
M ? nation is amply proved by the fact that a larger amount of
money, is invented in it anuually than in any other field of effort.
A thousand million dollars a year io expended in advertising, a
vast sum which equals 1 per cent, of the cntiro wealth of the
nation and approximates the value of all the imports of the country. This
enormous amount is spent for space in newspapers, and in the many other
channels through which the news of the business world is brought before
This great investment of capital sells over $15,000,000,000 worth of
the products of the nation's industrial efforts. Last year there were ap
proximately 220,000 manufacturers in the country, with a total capitaliza
tion in round numbers of $14,000,000,000. The sales resulting from the
extensive advertising campaigns of " these manufacturers produced
return to the manufacturers of more than $15,000,000,000.
Compared with, tho expenses' incurred by the producers to
reach the consumers-which is slightly in Excess of $1,000,000,000-the cost
of accomplishing the sale of the vast amount of goods produced approxi
mates 7 per cent,
In np other'fleld of human effort is there sp muoh money spent as in
advertising. That i\ is productive pf satisfactory results is proved by the
fact that from year to year the amount pf mopey spent to spread business
news increased by about 2 per cent, lp 3 per cent. Without the use of
advertising, the commercial life of the nation would be practically at a
stand-still. It is the channel through which the manufacturer must reach
the consumer orr1, without which ho would have to limit his sales to the
immedi?ite neighboii^d of his factory,
What is this magic force which we call advertising ? In the first place,
cud above all things, it is the shortest, in fact the only practicable lino
between, manufacturer and consumer. It is the news which the industrief
of the country publish to thc great buying public. Without it, the public
would remain in ignorance of the existence of the goods produced.
Advertising represents a composite of all trades, professions and occu
pations. All thc professions will in a few years, advertise. The livi
minister does advertise now. The banker is one of the most successful adver
tisers of today, yet a few years back the idea that the dignified banker
should ever have to advertise would have seemed ridiculous.
. . . .
The Creative Power of Advertising.
De Weese says, "Advertising makes; two blades o? grass grow in the
business world where only one grew, before." It is a business-builder with
a potency that goes beyond human desire, and creates wants.
J. Walter Thompson said in Appleton's Magazine, "In modem times
advertising has become one pf the mainstays, and, in many lines, the-; prin
cipal creative force for business, and yet the wonder is that so many men
having osgood business reputation fail utterly to grasp its possibilities or
the necessity for continuous advertising,
"The Sticker Is the Winner."
"The human mind is like a fertile field. Sow the seed and let it tak>
root and grow, and in due time the harvest comes. But the man who ex
pects the harvest the day or month after the sowing of the seed would be
looked upon as deficient in common sense."
The successful advertiser knows that bc had to stick to it, get behind
it, and push it before the people, through the power of publicity, until the
public makes the demand. He knows his motto is "The sticker is the
wiuner." There may be nothing in a name until it is advertised, then it
may become a household word anti be worth millions of dollars.
A good example of this is the National Biscuit Company's advertising.
They took a common soda cracker, put it in an attractive package and gave
it a suggestive name, Uneeda Biscuit. Then they put money and brains be
hind the name, and made everybody acquainted with it. Within a few
months whenever one wanted a cracker, one instinctively thought of Unceda
Biscuit. I am told that the idea for this name was suggested by a parrot's
"Polly wants a cracker." A clever advertising man simply changed the
phrase to Uneeda Biscuit.
. . . .
Educational Value of Advertising.
News in advertising keeps the nation informed of the new things for wear,
articles for domestic convenience, etc., in advance. This is one of the
reasons why women read thc fashion magazines so closely to get thc news
and styles pf fashions in advance. A whole nation can be made aware at
one time of a new product by "nows" advertising appearing simultane
ously in papers all over the country. Department stores have achieved their
remarkable success simply because their advertisements are store news, and
it is now a recognized fact that women read this class of advertising news
with keener interest than the regular news columns.
John Wanamaker sees and has pointed out thc educational value of
"Advertising plays a part in the world of trade that does not appear upon
superficial rending. True, lhere is much advertising that contains nothing
beyond screams of alleged bargains and rhetorical rhodomontad?}. But there
is advertising with a deeper purpose, which, while written with the expec
tation of sufficiently remunerative immediate response, also serves a deeper
and broader usefulness to the store that exploits it, as well as conserving to
broad public good. You probably think of advertising as confining its ef
forts to winning your interest in thc store's merchandise, and impressing
you with the fact that a certain store is a good one to trade with. But adver
tising of the higher sort aims at ever so much more. It does not confine its
efforts to telling you where to buy things of which you feel the need-it
The Saturday Evening Post, which knows something about the subject,
recently had a leading editorial pn "Educational Advertising," in which
it says :
"Advertising is one of the greatest of educational forces. Education
means rousing the spirit of inquiry. The easy and the sensible way to
rouse this r-pirit in any human being is to tell him of something which be
does not know and which it -will be clearly to his advantage to know.
The man with something good tp sell is therefore in a position to increase
the sum of human comfort and happiness, and the more he benefits himself
the more does he increase that sum."
Advertising in Politics.
Managers of political campaigns have just begun to appreciate the value
of publicity that can he secured through a variety of mediums. Nearly
every man seeking an office of ?ny prominence today has in his employ a
press agent to further his interests.
The newspapers, magazines, billboards, and other mediums are used ex
tensively by politicians. In f the last presidential campaign, George B.
Cortelyou, that shrewd manager of Mr. Roosevelt's interests, mapped out a
publicity course that attracted wide attention and countless votes. Mr.
Cortelyou decided to purchase space in leading publications and employed
a clever press agent to secure free press notices. Then he contracted for
a number of pages in various nutgnziues, which he utilized to excellent
advantage in getting the issues of the campaign and the personality of
Roosevelt before the voters. It was the first departure of its kind from the
old campaign methods that I have noticed, and how effectively it worked
is an old story now. In many publications Mr. Roosevelt's picture was
used with a clever write-up of the man and his views. In most instances
it was plain that the article was pure advertising, but that detracted but
little from its value.
This paid advertising did not prevent the magazines from using foe
usual interesting contributions in its reading pages either, but rather did
it increase such contributions. Thc idea itself brought out much oomment.
as Mr. Cortelyou's plan of campaign was new and business-like-encl
brought results. The manner in which it was carried out stamped Mr.
Cortelyou as an advertiser confident that advertising brings results.
This year's political campaign goes to prove more than ever before the
efficiency of proper publicity, and emphasizes the statement made long ago
by the writer, to thc effect that there are many lines *of business and
professions not using publicity, which can do so advantageously. The
^rst in each of these lines to realize this fact will reap a harvest.
Personality in Advertising.
Thomas W. Lawson said: "My most effective force, my most powerful
weapon is publicity. It is the irresistible instrument by the usc of which I
am enabled to strike, and by means of which it is possible for me to arouse
It is by no means necessary that personality, as an advertiser, should
consist of the seller's personal acqaintance with those whose custom he
solicits. "Acquaintance by reputation" is sufficient. For instance, take
tho conspicuous case of the ex-Governor of Massachusetts. In his advertis
ing methods he has riveted the attention of flic public to his own person
ality. It has been impossible for many years past to lake up a newspaper
anywhere that the portrait of W. L. Douglas did not meet the eye at thc
head of the advertisement. It is impossible to estimate how much greater
his sales have been ns a result of this display of personality than would
have resulted without it.
Publicity Au Enormous Power.
The tremendous value of advertising in the commercial life of a nation
was foreseen by the great Macaulay, who said, "Advertising is to business
what steam is to machinery, thc great motive power." Gladstone, also,
some time before his death said, "Publicity is an enormous power in busi
ness, and nothing can make money without if, save a mint." John Wana
maker, one of the greatest and most successful advertisers in the world,
says, "It is impossible to build a large bu-'iness to-day without publicity.
Advertising is an evolution of modern industrial competition." Said Hor
ace Greeley, "To neglect lo advertize is like resolving never lo travel hy
steam or lo communicate by telegraph " Lorri Roseberry, during the time
that he was Prime Minisier of England, stated to his Cabinet, on an oc
casion when the subject was under advisement, that advertising wn.s the
aavance agent of prosperity, (hat it was unquestionably the most wonderful
modern commercial agency. . . .
Quick To Tire.
uim Lthink?" said the merchant,
I ll have to fire your friend Polk.
I never saw anyone quite so lazv."
"Slow in everything, is he?" :
"No, not everything. He gets
[ired quick enough."-Philadelphia
Up To Him.
The time is ripe! I will not pause,
But put the question fateful.
J. know she loves me well, Because
She says I'm "just too hateful."
"I suppose you are busy prepar
ing you speech of acceptance?" said
the visitor to a farm near Lincoln.
"Oh, no," replied the proprietor
of the farm, "I prepared that six
months ago."-Philadelphia Ledger.
Let Her Do The Work.
"You know, Sam, it is no disgrace
to have to work for a living."
"No, sah; I knows it, sahl Dat's
wat I allus tells my wife, sahl"
} Late JWebvj I
i? tn "Brief j
MINOR MATTERS OF INTEREST !
Georgia shippers filed a protest
against the increase in freight rates
and charged the railroad companies
Commander Charles A. Gore is ex
pected to succeed Commander Wil
liam S. Benson as commandant of
cadets at the Naval Academy.
Samuel Gompers is expected to
make speeches to union workingmen
advocating the eleotion of Bryan.
Terrified by a dream Miss Beulah
G. Connell, in the Memorial Hospital
Richmond, leaped from a window and
Capt: Micajah Woods, of Charlotts
ville, was elected president of the
Virginia Bar Association.
W. W. Pendleton, an. insane mur
derer, ?scaped from tne Marion In
Suffragettes invaded Oyster Bay,
but were given little encouragement.
William Jennings Bryan consented
to deliver a speech in Johnson's
State, and this may delay his East
Martial law has practically been
declared in the Alabama mining dis
trict where the strike is on.
Senator Chester I. Long has ap
parently been beaten in the Kansas
primary by Joseph L. Bristow.
Harry K. Thaw was given an out
ing from jail when he was taken to
defend a suit.
Maryland Pythians made a fine |
impression in Boston.
Count Zeppelin's great airship was
destroyed through a combination of
disasters when he had nearly com
pleted his great journey.
Canadian Pacific machinists struck
all across the Continent.
The Sultan of Turkey was stabbed
according te report, but his shirt of
mail presented damage.
In the speech from the throne the
Finnish Diet wa? warned by the
Jack Lee, white, shot and instant
ly killed Beverly Cardwell, colored,
and mortally wounded his brother,
Samuel, who died later, near Concord,
10 miles from Lynchburg, Va.
John A. Davis, a Western Maryland
railroad fireman, was killed at Dill,
W. Va., bj being impaled upon a
President Roosevelt declared he had
not taken aetion in the case of th?
West Point eadet hazers.
Byan expressed himself as suspi
cious of his eneaieB of the Metropoli
The forest fire in British Columbia
is still causing havoe.
E. H. Harriman in discussing rate
regulation, said the railroads needed
Ethel Jackson, the original Merry
Widow in the New York musical pro
duction, obtained a divorce from J.
Fred Zimmerman, a theatrical man
The Syrians in America have start
ed a movement to present a battleship
to Turkey in recognition of the pro
mulgation of constitutional govern
Henry Farman made three fights
with his aeroplane and on the second
attempt he covered 900 yards.
Miss Emilie Gardner, an opera pri
ma donna, was badly bitten by her
housekeeper's bull dog and is in a se
At least 6,000 people participated
in the welcomo-homa demonstration
at Weston, W. Ya?, in honor of Hon.
Louis Bennett, who was nominated
for Governor last w?ek by the D?m
ocratie oocwaotiea al Cheleston.
Cardinal Gibbons visited the Amer
ican College in Rome and was greeted
by the students.
Emperor William is on a visit to
the King and Queen of Sweden at
According to a compilation of tho
German Navy League the Japanese
Navy will rank third in 1911.
President Castro, of Venezuela, has
canceled the conoowions given to two
Wheat and corn went soaring in
Chicago and New York on reports of
damage by hot weather and "black
A lockout of 8,000 riveters in a Ger
man shipyard may canse a funeral
Judge Parker Takes the Stump.
Los Angeles, Cai., Special.-Judge
Parker took the ?tump last week on
behalf of the Bryan 1 ticket. His
speech was devoted to the tariff
whioh he donoAinated as the one
great question of the hour- and the
regulation of corporations.
Father Kills Son.
Salmonca, N. Y., Special.-Henry
Van Arnum, who was just released
from a reformatory, where he served
a term for robbery, was shot and kill
ed by his father when he went home.
He had been with his father onry a
few minutes, when they quarreled.
He struck at his father with a chair
anfl the father shot thrice, killing
his son instantly with the last builet.
He claims self-defense.
Tax on "Near Beer" in Georgia.
Atlanta, Ga., Special.-A bill was
passed by the lower house of the leg
islature imposing a tax of $200 on all
saloons or restaurants selling "near
beer" and prohibiting manufacture
of "near beer" unless thc manufac
turer pay a tax of $300. According
to the prohibition law now in force no
hoverage can be sold in the State con
taining more than 2 per cent of al
Storm Wrecks Airships.
Stuttgart, By Cable.-Count Zep
pelin's airship, which descended on a
plateau near the village of Echter
aingen, 5 miles south of this city,
shortly before 8 o'clock Wednesday
morning, owing to a defect in one of
bis motors, broke away from its moor
ings during a storm at 3 o'clock in
thc. afternoon, burst into flames and
exploded. Four persons were injured
by tho flying debris. Count Zeppelin
escaped uninjured. Thc airship was
Federal Judge Grants Increase
in Southern freight Rates
JUDGE SPEER'S ORDER UPSET
Ur?ted States Circuit Court Judge
Pardee, Sitting at Asheville, Grant
ed Snpersedeas Asked For by the
Southern ard Other Railroads.
Asheville, N. C., Special-An impor
tant hearing was had before Circuit
.Judge Pardee, of Atlanta, who is here
.?pending tho summer, when counsel
rcpres-.iting the Southern Railway,
thc Louisville & Nashville and other
railroads interested appeared bofore
the court and made application for
appeal and snpersedeas in the Geor
gia rate case decided by United States
District Judge Emory Speer last
Judge Pardee granted the appeal
ind superscdeas, which allows the
railroads to put their new rates 'in
affect in Georgia as in other States.
lt will be remembered that recently,
?ertain railways gave notioe
'hat, effective August 1st, they would'
out into effect under authority of the
nter-State commeroe commission an
increased freight rate, known as the
Ohio river rates. In the meantime,
.md before tho rates became effee*
ive, certain shippers in Georgia ap
o?ared before Judge Speer seeking to
.estrain the roads from putting tho
.ates in!o effet. Judge Speer grant
ed the restraining order and an un
usual situation wc? created with a
iertain rate in effect in Georgia and
mother rate in other States.
The order made by Judge Pardee
:n efi?ct dissolves the iestraining or
!er of Judge Speer and permits the
ailroads interested to put into ef
fect in Georgia the rates which went
:nto effect in oilier States August
Pending the final determination of
the matter, Judge Pardeo required of
Vic railroads appearing through
sonnsel sufficient bonds to protect the
shippers who secured from Judge
?-pecr restraining order from any loss
. bat they may sustain in the event
hat the suit is decided adversely to
Amone counsel apcaring before
Judge Pardoo were Sanders McDan
iel. Judge Stone, of the L. & N.;
Xorthup. of the Southern; R. C. AUB
tin and J. S- B. Thompson, assistant
to President Finley, of the Southern
C-ireet Railway Employed and Ne
Pensacola, Fla., S:>ecia! -One man
wiis fatally wounded and another
painfully injured a j Inc ?os'ilt of a
light carly Wedne.s'.-i* between nc
qro^s and street railway employ?s on
a "ny Shore car. William Johnson,
ciond, was shot ir. the mouth and
abdomen, while Ch*?? Inspector Mr
Clciig. of the stree: railway, snared
a painful wound in thc hand. The
negroes had had a picnio at Palmet
to Lr ach, which lasted far into the
night. A special car with half a doz
ci trailers was bringing theta bari
when one negro re fused to pay his
faic. A general fight follow?! be
tween the eight or ten conductors .-?nd
.?orne of the negroes.
Michigan Merchants and Manu fact ar
ers File a Protest.
Kal amazon, Mich., Special.-The
Merchants and Manufacturers' Asso
ciation filed with the inter-State com
merce commission a protest against
putting into force an increase in
rates for the Southern clissification
territory proposed by the railroads to
go into effect this month. The in
crease. Vice President Shepardson, of
this city, who announced the filing
of the protest, says ranges from 10 to
25 per cent.
Fleet Encounters Rough Sea.
Suva. Fiji Islands, By Cable.
Wireless telegraph messages received
here Wednesday night from the
United States Atlantis fleet reported
the vesf.ols at 8 p. m. in latitude 25.23
south, longitude 178.51 west, 810
milos distant from Auckland. '1 he
sea was rough. The usual evolutions
were being maintained by th? licet.
Durham's New Industry.
Durham, Special.-There is a new
industry in Durham-a broom faa
tory. This factory was opened for
the first time and brooms are being
turned out rapidly. At the. first tho
capacity of the plant wit! be 72 doz
en a day, but. thc capacity will be in
creased as tho demand ?lineases. This
new industdy is owned by Mr. P. A.
Willis, an experienced broom-maker,
who for a number of years was fore
man in the broom-making department
at the deaf, di'jmb and b?ud school.
Hitchcock and Yorys Go to Hot
Hot Springs, Va., Special.-Frank
H. Hitchcock, chairman of the Re
Dublican national committee, and Ar
thur I. Vorys, Mr. Taft's chief of
it afr, will arrive here the first of next
week, at which time an accumulation
of campaign matter will bc con
sidered. Mr. Taft attended tho ses
sion of thc Virginia State Bar As
A Catholic University.
St. Louis, Mo., Special. - The
twenty-sixth annual ?onvention of the
Knights of Columbus opened here
with more than a thousand delegates
attending. A parade of the dele
gates opened the programme. Sover
al matters of importance will be tak
en up by the convention, orre of the
most important of which is the rais
ing of half a million dollars for
founding a Catholic University at
Virginia Farmers Meet.
Richmond, Va., Special.-The fifth
annual convention of thc Slate Farm
ers' Institute began here with GOO
farmers in attendance. The meetings
are held in thc Jefferson Hotel. Pres
ident Sandy prsided. Governor
Swanson made a speech in which he
discussed schools and good roads and
the promotion of agriculture. Mayor
McCarthy also welcomed the farmers
and John Jackson, editor of The
Southern Planter, replied.
FIVE MONTHS IN HOSPITAL.
Discharged Because Doctors Could
. Noli Cure,
. Levi P. Brookway, S. Second Ave.,
Anoka, Minn., E&ys: "After lying for
five months in ? a
hospital I was dis
charged as incura
ble, and given only
six months to live.
My heart was affect
ed, I had smother
ing spells and some
times fell uncon
scious. I got so I
couldn't use my
arms, my eyesight
wa3 impaired and
the kidney secretions were badly dis
ordered. I was completely worn out
and discouraged when I began using
Dean's Kidney Pills, but they went
right to the cause of the trouble and
did their work well. I have been
feeling well ever ~inc3."
Sold by nil dealers. 50 cents a box.
Foster-Mllburn Co., Buffalo, N. Yt
A Gentle Hint,
Senator Fulton at his annual Ore
gon salmon dinner la Washington,
told a tipping: story.
"lu Astoria," he said. *thei. used to
be an old Jlsherman who brought mc?
the'first of every month a present of
a splendid salmea from his master. I
always gave the old Haberman a tip. *
"But one morning I waa very "busy
md whfn the o?d man brought the
Ssh" I thanked htm hurriedly, and for*
.setting his tip bent over my desi ?
again. He hesitated a moment, ihen
cleared his throat and said:
"Senator, would ye be so kind as
to put lt In wrltln' that ye dldnU give
tne no -Up this time, or my wlfe'll
thtek I've went and spent lt on rum."
BEDS FOR COWS.
In drying oaf a cow lt 13 customary
not lo milk her entirely dry the last
few times. Eut one week after this
her udder should be milked thorough
ly dry, said a speaker at the Wiscon
sin farmers' course. If this Is not
done the small amount of .Ilk left
in her udder may cause garget. The
farmers were urged to lay a floor of
inch board3 on top ot the cement
floorings for cows and calves. Gar
get, caked udder and rheumatism
have resulted from cows lylug o;i ce
ment floor. Experience shows that
calves are much more Comfortable
when they lie on boards over the
The hostess who dislikes serving
cheese, marmalade, sauces and cat
sups In their jars or bottles has found
the silver covors, which were pro
vided for them a. few years ago, a
It ls only recently, however, that
the prices of these covers were not
prohibitive for the housekeeper on a
small income. Now, fortunately, the
boxes to hold cheese, caviar, marma
lade and covers fer catsup and sauce
bottles come in plated silver. They ,
are so reasonable in price that the
woman of moderate means need no
longer be deprived cf these dainty ac
cessories to a well-served meal.
New Haven Register.
It Is a puzzle to me that native
Americans are, as a rule, unsuccess
ful In the conduct of restaurants,
cabarets, posadas, inn's and other
eating-houses. It seems that we must
forever depend cn the Frenchman,
the Hungarian, the German, the Itali
an or the Syran, and now and then
the Spaniard, fer good meals a la
carte or taLle d'hote at a reason
able prie?. Once In a while the
Irish come to the front and are amaz
ingly successful. I suppose there
ls a knack In the business "which
Americans have not acquired.-New
Increase in Lunacy.
Within tho last half century there
bas been a remarkable lacrease of
lunacy In ireland. In 1901 tnere were
25,050 lunatics In Ireland, or one In
every 179 of the population. In 1851
there were only 350 -In the entire
county Antrim and Belfast, but to
day there are 2,300, an Increase of
1,950. In 1881 the percentage of lun
atics per 10,000 of tue population In
England was 30.4, in Scotland 34, and
In Ireland 30.5. Last year the fig
ing, and perhaps this ls not a mat
urea were: England 40.8 "per 10,000
of the population: Scotland, 45, and
?Irelaud 56.2.-Boston Herald.
Once an army medico, now major
general, adjutant general and boss o'
ths whole military works, Fred Cray
ton Ainsworth ls fifty-five years old
and still climbing. According to peo
ple who know, Ainsworth is as am
j bltious aa Julius Caesar or Napoleon
Bonaparte, and has a heap more
sense than either. Just now the gov
ernment ls saving $500,000 with every
passing year owing to its adoption
of a card index system Invented by
General Ainsworth which makes the
full history of each and every pen
sioner and soldier Immediately avail
able. He knows everybody in Wash
ington, and everybody knows him
ind lies bim. Happy days, general!
A NATURAL TIMIDITY.
New Arrival (cautiously)-"Can I
put my valuables In the safe?"
St. Peter (loftily)- "No necessity
for that up here. What are you
New Arrival-"Well, I've had so
much trouble with some of those Im
pregnable institutions down in New
York that I feel kind of nervous."
TELEGRAPHY FREE! Book!?
?nd BusinoM Conreo at hnlf ra,t? to all rtndontn whr
Three handsome, two-rtory cclleeo bailtUnn and 1
Write for Ultutrotod oati?oz free. A dd rom H. 8. Bl
The Old Standard GROVE'S
system. You know what you a
is simply Quinine and Iron in a
The Wrong Tense.
Dorothea's father was sitting be
fore a window in his country home
with Dorothea on his knees. He was
looking across the Heids with unsee
ing eyes, when the lassie broke in on
his .reverie with, "What are you look
ing at, papa?"
"I was locking into the future, my
"The future, papa! I though it was
into the pasture!"-Harper's Weekly.
Haste not, rest not.-Goethe's
Oh, it's always hot weather
When good fellows get together,
And business with them was never
That prosperity is strong
Ii the burden of the song
Of the busy flea, mosquito and the
Few sights surpass the confident
manner in which the self-made man
picks his teeth.-Daily News.
A man has a grand time when his
family is away until he wants to
fiad Iiis favorite shirts.-New York
When your train of thoughts ap
proaches a gloomy crossing blow
your whistle and open the throttle.
"How shall we dress in torrid
weather'?" asks an Eastern editor.
He might try an ice cream freezer
and an electric fan.-Milwaukee Sen
A minister pays, "wealth turns
people'* hearty to stone," Perhaps
that }? why so ??any newspaper men
are soft-hearted-Washington Her
(,Theye is a heart fpr which I ara
calling," sings Judd Mortimer Lewis
at the top of a one foot and a half
poem. Ace, king or Jack?-Louis
Man in Paris is said to be keeping
a lion on the top floor of an apart
ment house. See no objection un
less it's a pea green lion with purple
polka dots.-New York Telegram.
SHE COULD NOT WALK
For Months-Buming Humor on
Ankles-Opiates Alone Brought
Sleep -Eczema Yielded to
"I bad eczema for over two Team. I liad
fwo physicians, but they only rjave ine re
lief for a short time and I cannot enum
erate the ointment? and lotions I used In
ho purpose. My ankles were one mass of
sores. Tho itching and burning were RO in
tense that T could not sleep. I could not
walk for nearly four months. .One day my
husband said T had helter try the Cuticura
Remedie*. Afler using them threa times,
1 had the best night's rest in months un
less I took an opiate. 1 used one set of
Cuticura Soap, Ointment, and Tills, and
my ankles healed in a short time, lt ia
now a year since I used Cuticura, and there
has been no return of the eczema. Mrs.
J)avid Brown. Locke, Ark., May 18 and
July 13, 1927."
Happy are the miseries that end in
Hicks' Capacitate Cures Hrndnclie,
Whether ir .-.ru colds, hect, stomach or
nervous troubles. So AccetaaiLd or dan
gers drugs. It'd liquid and acta iinine
oiately. Trial bottle lue. Regular size3
??'c. aad 50c, at all druggists.
New-made honor doth forget men's
To Drive Out Mularia and Iluild Up
Take tho Old Standard GROVE'S TASTE
LESS CHILL TONIC. YOI know what you
are taking. The formula is plainly printed
ou every bottle, showing it is simply Qui
nine and Irou in a tasteless form, and cha
most effectual form, ?'or grown people
and children, 50c.
Defer not till tomorrow to be wise.
TISTTEEI KELIAIiLE CURS.
TETTEBIXK 1B a sure, safe and speeds cure
for eczema, tetter, skin sad scalp disease.)
and i ohing piles. Endorsu-l by physicians,
praised by thousands who havo used it.
Fragrant, soothing, antiseptic. . 503. at
druggists or by mall from J. T. SHOITEK-U .
Dept. A, Savannah. Ga.
No one can give what ho has not.
Cleanses tue System Effect
ually; Dispels Colas and Head
aches clue to Constipation;
Acts naturally, acts truly as
Best forMen\vcnnen ana Cmia
ren-young and Ola.
Lo ?et its Beneficial Effects
?LIWQVS buy the (genuine which
as the juli
e oj the Com
by whom i
...m it is manufactured.printed on the
front of every package.
SOLD BY ALL LEADING DRUGGISTS*
one size only, regular price 50*ptr bottle.
FOURTEEN HUNDRED AND
with teams are selling our products to
FARMERS in thirtv-four different States.
Seventy useful articles that country people
need. We furnish the goods and give agents
time to turn them into money. Address,
J. R. WATKINS CO., Winona, Minn.
WOOD. IRON AND STEEL
_ i ?MIDS, La?nff.
LOMBARD COMPANY. AUCUSTA, GA.
For tho education of Farmers, Ch
Buyers, Manufacturers, and ail others, y<
and put the correct valuation on 18 G ra
our sample rooms, or six weeks' ccrretp
will complete you. Big demand for cottoi
Sept. 1st. Correspor 'ince course yearn
Largest end best equiped scho
Rai ir/vid wtre connections. Posi
paid. Board at cost. Open yea
Great demand for operators.
:eping and Shorthand at Half Rate
i onto!) Cofore.ths 2Hk ot firptember. Our eqitlpment ls
hs largrwt Dormito 17 In South ?aorji.v *
. Nina oxport I
UMVEttSZTY AM> CO
TASTELESS CHILI* TONIC, driv<
re taking. The formula is plainly pr
tasteless, and the most effectual form
CHARTERED FEBRUAnT 12TH
This unique and rapidly growing Institution, wi
furnishes unequaled opportunities for young ni
who desire an education. Tuition In tho L
which ranges from 215 to ?18 per year. Board, j
per year, and thc student may work to pay one
ings; (XX) acres of lan?; saw mill, grist mill, shh
Music, Art aud ElocuUon. are given. Over
Historic Cumberland Gap, Tennessee, where th
ncssec Join. First term begins August 31st. A
Wm. L. STOOK.S'B UH
THE COME AND SEE!
This sign-is permanently al
to the front of the main buil
the Lydia E. Pinkham w
Company, Lynn, Mass.
What Boes This Sign Meal
It means that public inspec
the Laboratory and methods o
business is honestly desired. Il
that there is nothing aboutrtl
iness which is not "open and
It means that a permanent
tion is oxfcended. to anyone
and verify any and all stat,
made ia the advertisements <
E. Pinkham's Vegetable Coi
Is it a purely vegetable cd
mads from roots 8>?d herbal
out drugs ?
Come and Sec.
Do the women of America I
ally use as much of it as vre
Come and Sec.
Was there ever such a pi
Lydia E. Pinkham, and is tc
Mrs. Pinkham now to WIM
woman are asked to Tirite ? j
Come and See.
Is the vast private Corres _
with sick women conduc
women only, and are the let
strictly confidential ?
Come ?and Sec.
Have they really got lett?
over ono .million, one
thousand women correspond
Come and See.
Have they proof that
Pinkham's Vegetable Compc
cured thousands of these wc
Como and See. .
This advertisement is
doubters. The great army of J
who know from their own _
experience that no medicine
world equals Lydia E.
Vegetable Compound for fei
will still go on using and bej
efited by it*, but the poor dj
suffering woman must, for
sake,be taught confidence.foi
might justas well regain hei
Wo ofTcrono hundred
c'oUirs reward for
any case of pneumonia in any farofly I
they via Goose Grease as directed.
ever know or hear of any *ueh case,
iniorm us and we will pay them the rc
GOOSE GREASE LINIMEN1
Xlretmboro, N. C.
Keeps thc breath, teeth, mouth and]
antiseptically clean end free froi
healthy germ-life and disagreeable ol
which water, soap and tooth, prc pa ro|
alone cannot do. ' A
fecting and deodor
izing toilet requisite
of exceptional ex
cellence and econ
for inflamed eyes,
throat asa nasal and
uterine catarrh. At
drug and toilet
stores, 50 cents, or
by mail postpaid.
Large Trial Sample
WITH "HEALTH ANO BEAUTY" BOOK Bl
THE PAXTON TOILET CO., Boston,
.?O to 581 Pays B on rd. Tuition av ?L
BCBC for Sttiion or?lie M os th? i
For boys and r!rl> Endorsed by beal
cutors. At foo* of Bia? Ridge.
cent ?r<.!)>? i y? o calarla. Mlnernlw
Opens Aoe IS.'C?. For catalogue wr
W. D. BURNS, ^"ii?&??l
DEMOREST, GA. t
Healthful mountain ?cention. Begalar Preperl
Anti College coarsest spool?! coartes In Basia]
Domestic Soinnce and Music Superior sdraatl
Rosso nable pnces. For catalogue and further inj
HEIT C. NEWELL, AriH! Pffi?
R?m?r?s aU swelling In 8 ti
days : effects a permanent a
in jo to cocava. Trialtreatm?
.given free, Nothirigeaa be fair
" Wnte Dr.H.H.Oroon'aSwU
Sccci?lUis. Box B filiarla, t
So. 33- '08.
:rks, Merchants, Warehousemen, Cot
sung or old, who aro unable to dasi
de? of Colton. Thirty day scholarships
ondence course under expert cotton m
I gras)an and cotton buyers. Session op?
sund. Write at once t:or furthcr particular?!
EO IO YE AP S
ol South. Expert management.
?lions guaranteed. Railroad fare?
r around. Write for catalogue J)
. f In erdet to celebr?te ctr Eleventh Annual Op
? . lng, wo are o?oriwr our Telegraphy OCTUMO Ffi
i Tory complote. Health? Location. Artejiian W?5_
:cf\cUarj. Board In prlyato borneo only 110 per ra on Uk.
iMtfstttUlAii SCIlfOL. Aab.ville, tisu
zs out Malaria and .builds up the
inted on every bottle, showing it
. For adults and children. 50c.
, 1897, LlSTOOLW'S BlBTHDAY. -v ^
th CTOunds and bulIdinys valued at 3200,000
icu and young women, with or without means,
Iterary Department ls TEEM. Just an In: ld entai,
incidentals and room rent rango from io $100
-half of this amount. Six large sc>.^.l bulld
lgle machine. All College courses, including
COO students enrolled last year. Located at the'
ie three states, Virginia, Kentucky and Tcn
!oK, Th. 2)., President.
Z> GAT, TEJVJV.