Newspaper Page Text
The Girl Was Uncommonly Attractive.
carrm/tr/MBf.n.e. atAfttoT corrf?mr/t_cmrMatar
Archibald Terhune, a popular young
bachelor of London, ls suddenly aroused
from the aimless and Indolent life he
leads, by the startling news from the law
.finn of Barnes, Wlloughby & Son, that he
is the heir to a sheep farm in Australia
bringing la an income of $20,000 a year.
The bequest, comes from an aunt, Mrs:
.Georgiana James of'Essex. She makes
bim her heir on condition that h marry
within ten days or forfeit the legacy to a
third ca sin Uvlng In America. The sil.?ry
?opens at Castle Wyckoff, where Lord Vin
cent and his wife, staunch friends of Ter
hune. are discussing plans to find Ter
Thune- a wife within the, allotted time. It
seems that Lady Vincent is one of seven
persons named Agatha, ail' whom have
been close girlhood chuma She deedes
to. Invite two of them io a party at the*
. castle and have Archie there as one of
. the guejBts.\__
"Why, that' would spoil the whole
thing," sh? said.- "Agatha Sixth
? '. would suspect a plot at once, and as
' Inevitably* balk. Match-making, to be
successful must ba conducted abso
lutely without appearing to be con
"Then we can telegraph Terhune to
come up at once?" I said, gazing at
her admiringly. She is sc wise for
One so young.
"Yes, and the two Agathas as well.
Luckily for the success of our plans
they are already in England. They
came over to visit Agatha Chiltern in
the next county a month ago and have
been staying there ever since. That's
what made me think of the plan, real
"Hurza!" I cried. "The gods favor
list You must telegraph Agatha Chil
tern this moment She's such a brick,
I know ?hell let us have her guests
without a murmur even at such short
"O, yes," said Dearest, "they were
-coming to visit me next week, any
Mrs. Chiltern, by the way, had been
one of the Agatha? who were my
wife's companions when she had been
playing the part of Miss Marsh, the
' secretary, not very long ago. Agatha
Fourth sh 9 was, in fact, to give her
the numerical title which Terhune and
I had used to distinguish the Agathas
at that time. She had recently mar
ried one Cecil Chiltern, a former guest
ef^Castie Wyckhoff before the advent
of Arch and myself, and as his estate
was only 30 miles or so from Castle
"Wyckhoff, we found ourselves neigh
bors, as if were. It was for this rea
son, becatae of Mrs. Ch il tern's invi
tation to visit her, that the two
Agathas vre wanted to assist us in
our scheme for enabling Terhune to
Inherit his aunt's property chanced to
l>e so close at hand.
We had hardly reached this satis
factory conclusion in regard to our
plans, .when a station cab turned in at
the avenue and whirling up unde
the beeches that lined the road, pros
? cntly deposited a passenger under the
portico of. the carriage entrance to the
.castle. . ..I
"Hullo!** I cried, "a visitor!" then
in .another instant "By Jove! If .it
Isn't old Terhan himself!" as a mid>
'diing sized, very well dressed man,
.after a moment of hesitation, sighted
.us under the trees and hurried over
She lawn toward us.
."Look at the old boy, Dearest!" I
'said as Arch came up out of breath.
**Look at him, will you? Right off the
-Row, as usual! Frock coat pearl
-grays, top hat, all complete. Ah,
Archibald! Will you never cease io
-Since my marriage I may say, Arch
?ml I have rather changed places. It
used to be he 'who was always re
buking me; now lt's just the othor
way. So mach for the dignities of life
tea a Benedict!
"My dear fallow," smiled my friend,
?"what would you have me wear?
/Knickerbockers and an old shooting
coat?" eyeing my own careless attire
father polm-edly. "Ah, Lady Vincent!"
terntaff to my wife "dear Mm Wil
fred! Sc? glad-so v.ery glad, to see
Dearest gave him both her pretty
"You old dear!" she cried. "How
nice of you to come!"
"And now sit down and tell us all
'about it!" said my wife. "Wilfred has
given me his version, of course, -but I
want it from headquarters, Ifs the
most exciting thing in the world ! How
nice of your Aunt Georgy to give us
all such an interesting problem to
Ter'.u4e sat down in my wicker
chair and -I seated myself on the grass
'Tes, indeed! I feel quite grateful
to her for providing us with such a
genuine bit of romance," she Vontlt?
ued. ''It's is "good as a dime novel,
and Wilfred and I would be too
pleased for anything to assist in its
"It does seem extraordinary," ac
quiesced Terhune, "that such a thing,
an event so out of the common, should
happen to me. Who would ever have
thought of Aunt Georgy carrying on
like that! Why, she's promised me
the property all, her life, and to go and
decree suddenly, out of ? clear sky,
that I must marry In ten days or for
feit It, just because I'm forty years
old! Why, it's the most absurd thin?
I ever heard in my life!" And he
mopped his brow fussily as he spoke.
Dearest smiled at him sympathetic
ally. "Finding a wife in as short a
time as that does sound like a pretty
difficult proposition," she murmured.
"Beastly difficult!", exploded Arch.
"And that's what I came up from Lon
don to see you for. I thought if any
one could suggest an expeditious way,
it would be my friends the Vincents!
You know you did things in rather a
hurry yourselves." Making reference
of course to my rapid courtship of my
wife duringx. the exciting and some
what unusual events pertaining to a
six weeks': visit made by Terhune and
myself at Castle Wyckhoff the year
"And your confidence is not at all
misplaced, my boy," said I, "as you
will find!*" And fell to telling him of
our house party plan all in a breath
and as fast as I could talk.
Terhune was first amazed, then
doubtful, and then, as the full beauty
of it struck him, he rose in his en
thusiasm and seized a band of each of
"Agatha Sixth!" he cried; "who
else? It shall be she and no other!
What friends you two are to give me
And if you'll believe me, the evening
of the next day saw our two other
prospective guests, the Misses Agatha
First and Sixth, actually under our
roof. We had sent a motor over to
Chiltern house that morning after a
telephone corifabulatlon between my
wife and the mistress of that estab
lishment, and by dinner time our rath
er peculiarly interesting . ?e party
was gathered round the- ..able com
We were very gay-my wife and
myself as head conspirators in a
matrimonial plot - especially so,
though the two girls were almost as
merry. Agatha First had much to
tell cf ' her visit at Chiltern house
and Agatha Sixth of my wife's friends
ls America, so that the dinner hour
passed rapidly. Agatha First had
been with Mrs. Chiltern the longer, it
seemed, Agatha Sixth having had
friend 3 in London to visit had only
been with her a week. The two girls
wer? not intimate friends, Dearest
told me afterward. They had not
been tas much so with each other as
they luid been with others of the six
Agathas who had j first visited her
at Cattle Wyckhoff. I lay stress upon
this fact because lt accounts for a
number of things to occur later. Of
all tho parly, Arch was the only one
who flamed at ?ll quint, and I guessed
that ha was somewhat sobered by tb*
swiftness with. which the .plot hao
begun to thicken about him.
After dinner we had a little music
and I had a blt of laugh all to mysell
as I watched the feverish attention?
which Arch was paying Agatha Sixth,
who was at the'piano. The girl wai
uncommonly attractive and 'that's a
fact, In a sort of hand-painted, minia
ture kind of way. She wore a mos!
becoming gown of cream color, and
her fine profile showed to advantage
against the black of Terhune's coat ai
he stood beside her.
Nevertheless I couldn't help letting
my eyes wander to my wife who sat
across the room from me, delicate ae
a flower, supple as, a young, tree and
wholly sweet. Her hair, which curled
to distraction about her long white
neck, made a gorgeous halo about hei
It was a pleasant moment, that
after dinner interlude, as I looked
around me at my wife and my guests,
the fine old room with tts golden-toned
piano and the soft glow of many
lamps. But as I looked and sighed
with content, I suddenly missed the
fifth member of our party-Agatha
First .She was not in the room. In
a case of odd numbers it is easy nol
to notice the absence of the odd one
Poor Agatha First was undoubted!?
that unlucky individual, having nc
man to pair off with, though Dearest
and/1 had tried our best not to let hei
feel this deficiency.
However, gone she was from oui
midst, that was ceriain enough, and
I was just about to wonder aloud as
to her disappearance when the door
from the hall opened and in she
"Don't let's stay indoors," she en
treated in her breezy American voice,
"it's so lovely outside! The moon's
just coming up!" And she strode vig
orously across the room toward the
glass doors that opened upon the
lawn. As she paused at the threshold
with a little commanding gesture to
ward the terrace I couldn't help think
ing that my wife's friends were both
of them uncommonly handsome girls.
She was so superbly healthy, with
such a color in her cheeks, such a
snap to her eyes.
I- caught Terhune glancing irreso
lutely from the girl at the piano to the
girl at the door.
"Let me open It for you," he offered
at last, going to her and throwing
wide the long windows. And the rest
of us, Agatha Sixth after him and
Dearest and myself last, followed
them out, my wife and .1 exchanging
looks of more or less significance as
we did so. As well as I could read
it, her look expressed a slight appre
hension. Mine I meant to indicate
amusement. Terhune is such a con
ceited old chap, a wink or a nod from
one of the other sex is enough to up
? set him, and he changes his allegi
ance as easily as he changes his coat.
I It would be just like him, after all
our pains. But, as I said later when
I we had gone upstairs, prophesying
about Terhune in connection with
the fair sex, is about as much worth
while as guessing which way the wind
will blowr ;
It was on an afternoon a day or so
later when Dearest and I were dis
cussing Terhune's chances of win
ning Agatha Sixth: before the expira
tion of the ten Important days stipu
lated upon by his Aunt Georgy, that 1
learned an aspect of the case which
seemed to me to simplify matters ever
while it made them more interesting.
"I can't think he would be foolish
enough not to stick to one or the oth
er," said my wife. "Surely he sees
that it's impossible to waste- any time
flirting when he has only ten xlays
eight days now-in which to win a
We were upstairs and she had come
into my room to chat before we
dressed for dinner, and had, incident
i ally,? wrapped herself in my blue
I striped lounging robe In lieu of an
evening frock, a costume that 1
thought quite as becoming- as more
conventional attire. The turquoise
blue of the stripes set Ou her sparkling
hair to the queen's taste, and the
rcugh folds of the hood about her
throat made her head and face smaller
and more delicate by comparison.
"A week to win a wife!" I laughed.
"Sounds like the title of a penny
dreadful! And, by Jove! This affaii
of Terhune's ls getting to have as
much of a thrill about lt! It's the
shortness of the time, with what he
has at stake, that makes it exciting!
Fancy picking a wife In ten days'
"Yes, but of course he has the ad
vantage of having a girl he knows
as well as he does Agatha Sixth, to
pay court to! It makes a lot of differ
ence, you know, where the girl in the
case happens to care for the man in
I had been strolling about the room
as we talked, hunting up a favorite
waistcoat I wanted to wear that night,
but at this last remark of my .wife's
I halted In my stride.
"What did you say, Dearest?" I
asked in astonishment. For it was
news to me that Agatha Sixth actual
ly cared for Arch. I had only dared
hope she would eventually.
"I said that she-Agatha Sixth
cared for Terhune," repeated Dearest,
"You don't say sn!" I exclaimed,
with a long whistle of astonishment
"Of course!" she answered calmly.
"Stupid boy not to have seen it all
"Well, I didn't!" I admitted, "and
I don't see how you did either!"
"It was as plain as your classic
Vincent nose is beautiful," replied my
wife, "and besides, if lt wasn't, I
would have known, for she told me
"Well, then!" I cried, "doesn't that
fix things? What's all this uncer
tainty about? I should say that Ter
hune was certain of his aunt's prop
erty. Why haven't you told him this
long ago, and put the poor oki fellow
out of his suspense?" w,
(TO BE CONTINUED.)
Spoiled the Evening for Her.
"I suppose you had a perfectly love
ly time at the dinner party last night?"
"No. Through some mistake they
seated me next to my husband."
He's Lit Up, Too.
"Doesn't the town look pretty Ut
"Yes. but yon ought to see my hus
PROFIT IN BANK ADVERTISING
Beattie institution Increased Its De
posits Three Million In Less
Than a Year.
In an address before the Dallas
(Tex.) Advertising club, recently, S. C.
Dobbs, president of the Associated Ad
vertising clubs of America, said,
among other things:
"In Seattle there is a certain bank
that was 15 years getting its savings
ieposits up to $3,000,000. During that
period a certain young man had work
3d up to a position of some authority.
He went before the board of direct
3rs and suggested advertising. They
were duly shocked; in fact, some
Indignant. Hadn't they been adver
tising all these years, publishing at
stated Intervals their financial con
dition? Hadn't they gotten out book
lets showing the front of the billig
lng and" the burglar-proof vaults?
Hadn't they issued calendars and
souvenirs, all in strictly disnified
"The young man, however, persist
ent as well as logical, finally secured
in appropriation. _ They secured the
services j of a high-class advertising
man who was skilled in bank adver
tising. In ten months the bank ' in
creased its savings deposits to $6,000,
000, or,, in other words, accomplished
under the force of advertising In ten
months (and that was during the
panic three years ago) what it had
taken them 15 years to do without ad
vertising.'" Today they have ags
deposits exceeding $10,000,00
"In virtually every city i- , coun
try one or more paper? oending
their efforts to the givi; "i a square
deal-publishers who ?ay that no
unclean thing can be advertised In
their columns-who will not print
wildcat land and mining schemes.
The standard magazines are even in
advance of the daily papers, and are
eliminating from their pages every
advertisement of a questionable na
ture. Many of our best publications
today stand back of and guarantee the
statements, in their advertising col
"One publication that I know has
turned down in the past 18 months
approximately $200,000 worth of busi
ness that has been offered because the
head of this publication could not
recommend the articles advertised to
Its readers. Isn't your advertisement
or mine worth more in the columns of
this publication? There are no laws
In our statute books that require this
rejection on the part of the publisher,
but it is' the high laws of moral eth
ics and right dealing that prompts
ENCOURAG? LOCAL PAPER
Merchants Should Co-Operate With lt
to Advantage of Both, Says Ad
"Few merchants and corporations
realize the full value of adequate and
systematic use of newspapers In ad
vertising their business," declared
Ben S. Jacobs, advertising manager
for Conrad & Co. of Boston, before the
Pilgrim Publicity association of that
"A local paper ought to be encour
aged," said Mr. Jacobs "lt ls the most
powerful agent of public opinion in the
community arid the broadest carrier of
your own talk about your store. Pa
pers should cater to the advertisers
and the merchants should co-operate
with the paper to the mutual advan
tage of both. The newspaper is usu
ally willing to do what lt can. A
city ought to have civic pride in a
clean newspaper with modern type,
neatly printed; and If this is so, the
advertisements generally pay much
better. Get In touch with the news
paper mari. He is generally a mighty
decent sort of fellow, and he and you
should be in business together for mu
The public judges your faith
In your goods by your public
The indispensable necessity of per
sistently advertising even the best
known and best proved commodities
may be a poor indication of the con
stancy and alertness to its own inter
ests of the general public, but it has
often been attested and proved true
by business men of long standing suc
cess and experience. One such assures
Tip that three years' steady advertis
ing was necessary to produce a suc
cessful result, while even after a com
modity had an established place In
the market "to be a short time out of
the advertising was dangerous."
ReacheB All the People.
Speaking before the Watertown
(N. Y.) Chamber of Commerce, L. B.
Eliott of Rochester, N. Y., said con
cerning the newspapers: "When you
advertise you want to reach the peo
ple, all the people, the oldest inhab
itant, the man who moved to town
yesterday, the young couple Just mar
ried, the young man or woman who
has just earned the first dollar and is
itching to spend it; you want them
all, the rich, the poor, from the cradle
to the grave, and the only advertising
medium that reaches them all, all the
time, is the daily newspaper.
Satisfaction of Keeping a Dog.
"I wonder why so many people In
sist on keeping dogs that are no
good?" "Well," replied the proprie
tor of the village hotel, "I always keep
a few dogs because it's a comfort to
see 'em take their meals regular
without kickin', even if they didn't
pay any board."
ADVERTISING AN INVESTMENT
Give lt the Same Study, Thought and
Attention aa Every Other Branch
of the Business.
By Henry Nathan.
Advertising, if figured as a dividend
paying investment and an asset in
good will, Instead of a direct expense
against your earnings, should have
the aame careful consideration that
you give to the selection and purchase
of your stock in trade.
Ask any sales manager what he
considers his most valuable asset, and
he will reply: "My advertising copy."
If this is true, and experience has
taught us that it is, then why not give
the same time and consideration to
this valuable asset that you would to
your other investments in order to in
crease its earning power.
When you send your salesman into
new territory, do you consider his sal
ary, expenses and equipment a direct
expense against the income of your
firm or an investment that should
bring you a certain percentage of
actual profit in dollars and cents, be
sides a valuable asset in good will?
Y DU equip this salesman with the
best samples of your products, you
make his display as convincing, at
tractive and appealing as possible,
you furnish him with a price list in
which the selling price of every arti
cle is based, not only on the actual
cost of production, but on the sellipg
investment (commonly called selling
expense). What is the main object
in view of all these preparations? To
get the prospective customer interest
ed in your line, to influence him, to
convince him, to make him-buy.
Your advertisement is also sent out,
whether it be through the columns of
a newspaper,' a magazine or a trade
journal or in. the form of a letter, cir
cular, booklet or catalog. Its same
objective point is the same prospec
tive customer and lt delivers the same
message. Have you given the same
amount of time, thought and study to
the equipment and preparation of this
representative as you did to your trav
When a soldier is sent to the front
to fight, he is equipped with the best
ammunition obtainable to .vanquish
his opponent-to hit the mark. When
your advertisement goes forth to bat
tle competition, is it equipped with the
necessary ammunition of suggestion,
conviction and sales force to rout
The salesman throws his personal
ity, his enthusiasm, his very life into
his sales arguments. Do you live in
your advertlements? Is the person
ality of your firm represented in ev
ery word of your advertising copy?
Do you make your advertisements as
suggestive, as appealing and as con
vincing as you expect your salesman
to make his argumetns?
You are convinced that your goods
are as good, possibly better than
tho?re produced by- any of your com
petitors; you believe you can give
your customers better service; you
are certain that your prices are the
fairest consistent with the high qual
ity of your goods. Have you ever
taken the trouble to consider, why
your goods are the best, why your
service; ls superior, why, your prices
are right? Because you have taken
time and given thought to the consid
eration of the investment you made
in your raw material, In your labor, In
your equipment and in yoxir sys
tematic production of youn products.
Now that you have these goods for
sale, is lt not as Important that you
give the sanie thought to the proper
investment of your sales organiza
tion? Is it not essential that to cre
ate a demand for your product, your
advertisements must "hit the mark?"
The buyer does not always know
what he wants, therefore your adver
tisement must tell him-must educate
him. He wants to be told and is
often willing to pay a premium to pro
cure the right goods and to get the
proper Information about the goods he
buys. Let your advertisements sug
gest to him the proper course to fol
low In the selection and purchase of
In other words, study your custom
er's wants, study the buyer's condi
tions and environments! Give as much
time and thought to the preparation
of your advertising copy as you do
to the manufacture of your goods, and
the installation of your equipment,
handle lt in as systematic a manner
as you handle your highest salaried
employees and your .advertisements
will prove a dividend paying invest
ment bringing in dollars for every
J Judicious use of white space, i
' strong borders, unique arranqe- ?J
t ment of borders and other ex- t
* pedients are adopted by adver. '
$ tisera In the efforts to make *
* their displays attractive.
lo Best Protection.
Advertising of the right kind is
greater protection for an article than
any patent ever granted. Almost ev
ery marketable article can be imitat
ed, reproduced, substituted or infring
ed, but the one article in every line
that is best known and be3t fixed in
public favor ls that which is best ad
vertised, regardless of whether it ls
the original article of its kind or not
Little Marjorie, aged four, bumped
her head on a key in the front door.
She went In the house and put some
cold cream on a rag and then went
to the door and tied the key up care
fully. As she was leaving she said:
"I will call in the morning to see how
Moral, Don't Stop.
An old sportsman said: "It is com
monly believed that fish do not bite
so well when the wind is in the east
(or the west-I forget which); but
I nave noticed that the fellow who
kept right on fishing brought homo
the biggest basketful."
An English Point of View.
A recent Lordon police court case
brought to general notice a new
phase of the outdoor advertising evil.
A constable found a man painting ads.
on a pavement, and charged him with
"wilfully depositing paint upon the
Connie-Why did you quarrel with
Grace-Why, he proposed to me
Connie-What of that?
Grace-Why, I accepted him only
the night before.
Maud-Jack said when he proposed
that he could give me only the neces
saries of life.
Ethel-And wh?t did you say?
Maud-I told him that one of the
necessaries of my life was a husband
who could supply me with the luxu
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Returning tee Compliment.
Mrs. Faraway-I suppose you have
forgotten that this is the anniversary
of your wedding day?"
Professor Faraway (abstracting
himself from conic sections')-Eh?,
What? Dear me! Is it, really? And
when is your's, dear?-Stray Stories.
Important to Mothers
Examine carefully every bottle of
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Infants and children, and see that it
Bears the x
In Use For Over 30 Years.
The Kind You Have Always Bought
Scott-Is it true that Coolelgh is
Mott-He's fearfully in debt, but it
doesn't seem to embarrass him much.
The next time you feel that swallowing
sensation, the sure fign of sore throat,
gargle Hamlins Wizard Oil immediately
with three parts water. It will save you
days and perhaps weeks of misery.
A Brush With Madam.
Artist-Madam, it is not faces alone
that paint it la souls.
Madam-Oh, you do Interiors, then.
Dr. Piercers Pleasant Pellets first pat? up
40 years ago. They regulate and invigor
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coated tiny granules.
There's one little satisfaction when
a man falls sick, it maker: his wife re
pent of her ill treatment of him. Don't
work the game too often, however.
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years, that I make and tell rr ore 53.00, f 3.60
other manufacturer In the Un ted States ?
Quality counts. It has made W. L. Doug- #/
las shoos a household word everywhere, r**
B year deafer cannot Msply r* ""Vs - bj^ffl
"Women snffering from any form of
illness are invited to promptly com
municate with Mrs. Ptnfrham at Lynn,
Mass. All letters are received, opened,
read and answered by women.' A wo
man can freely talk
of her private Ill
ness to a woman;
thus has been es
tablished this con
Mrs. Plnkham and
the women of
America which has
never been broken.
Never has she pub
lished a testimonial or used a letter
without the written consent of the
writer, and never has the Company
allowed these confidential letters to
Set out of their possession, as the
undreds of thousands of them in
their files will attest
Out of the vast volume of experience
which Mrs. Plnkham has, to draw
from, it is more than possible that she
has gained the very knowledge needed
in your case. She asks nothing in re
turn except your good will, and her
advice has helped thousands. Surely
any woman, rich or poor, should be
glad to take advantage of this gener
ous offer of assistance. Address Mrs.
Pinkham, cace of Lydia E. Plnkham
Medicine Co., Lynn, Mass.
Every woman ought to have
Lydia E. Pinkham's 80-page
Text Book. It is not a book for
general distribution, as it is too
expensive. It is free and only
obtainable by ma iL Write for
This ls Cyrus O.
Batos, the man who
Joy and Goose
two of the greatest
things known, to
TAPE WORM WJtflEAB
Sure and quick removal guaranteed, S3. Drug
gist Theo. Niedlich. 1533 Second Aye.. Ne? York City
? secured or fee returned. Freo
examUailun of records. MUX)
_ B.sIl?VUNS & CO..Kstab. 1864,
S03 nth St., Washington; 2t3U Dearborn St., Chicago.
1 ORDER TO
e OP THEIR
I ASK FOR
U WISH THE
IT IS MANU.
TOM. AND IN
XACE? OF THE
S ESPECIALLY ADAPTED TO THE NEEDS OP
ID PLEASANT. GENTLE AND EFFECTIVE, AND
: INGREDIENTS. IT IS EQUALLY BENEFICIAL
>LD. FOR SALE BY ALL LEADING DRUGGISTS.
FIG SYRUP Co
Frort Proof Cob
v ready for dlatriba
to get icy better or
iban oars, as we un
seeds from old grow*
itatlon. Try ours and
ook for. cheap seeds
i grow crops, bat seek
L tc 5.000 ot $U0 per 1,000;
I io um mt ?LOO per 1.000.
latrar <ra*atl tte?. Pall
gnu? MISMO. Cheap ax
?S, Meggitt S.C
I ?me G FOR MEN
lUCO & WOMEN
BEST III THE WORLD.
les et Brockton, Kass.,
MB aro made, the superior
1, you would then xmdor
My Bboc* to bold their
i any other $3X0, $3.60 or
> the standard for ore* SO
and 34.00 shoes thoa any
?LTAKE HO SU