Newspaper Page Text
E. J. NORRIS, Agent
Edgefield, South Carolina
Representing the HOME INSURANCE
COMPANY, of New York, and the old
HARTFORD, of Hartford, Connecticut.
The HOME has a greater Capital and
Surplus combined than any other
The HARTFORD is the leading com
pany of the World, doing a greater
Fire business than any other Co.
See Insurance Reports
"HAS THE STRENGTH OF GIBRALTAR."
E. J. Norris,
FIRE AND LIFE INSURANCE.
Pianos and Organs
At present we desire to call especial attention to
the Adam Schaif piano, which is used exclusively
in the public schools of Chicago. The factory has
been established forty years. It is a strictly high
grade standard piano. Prices of uprights are from
$300 to $500.
We have sold over 1,500 Farrand organs and all
of them are now giving satisfaction. We also car
ry a line of other makes of pianos and organs. Any
of our goods are sold on liberal terms of payment.
Satisfaction guaranteed in every particular.
Holland Brothers, -
Greenwood, S. C.
If you want to keep cool cometo us to be clad.
We can clothe you from head to foot in negligee.
Our light weight suits lor bo?, s and men are just
what you need fer the picnics.
r Latest Style d^f?rcis
are also the thing you must have.
Light weight underwear of all kinds.
Full rssonment of the celebrated
Drop in to see us.
Dorn & Minis
A E. Padgett, President Thos. H. Rainsford, Vice President
W. H. Harling, Cashier w". A. Byrd, Asst. Cashier
The Farmers Bank
STATE, COUNTY AND TOWN DEPOSITORY
Capital and Surplus
Total Resources over 300,000.00
After 20 years of successful banking, greets the public and its
patrons for the year 1912 with best wishes, thanking them for
their patronage and confidence in the past. Conservative business
solicited Interest paid on special deposits. Your account ap
preciated. If not already a depositor, begin now.
DIRECTORS: Thos. H. Rainsford, Dr. C. P. DeVore, W.
B. Penn, E. H. Folk, S. B. Mays, C. A.elU , . H. Earling,
A. E. Padgett.
The?Cup That Cheers
gets especial at this grocery. If
there is one thing more than anoth
er of which we are particularly
proud it is our tea. Rich in flavor
and fragrance, full strength so that
it cakes but little to make a pot of
it, our tea is a beverage full wf com
fort and cheer. Try some of it
and be happy.
Do you propose going house
keeping pretty soon? Then come
and see our display of furniture
fitted for every room and for every
purse. You'll be delighted with its
crace and beauty, amazed at its low
j price and if you are a judge sur
i prised at its strictly high class.
We carry a large stock of coffins and caskets from the
cheapest to the highest grade. Our hearse responds prompt
ly to all calls.
Edgefield Mercantile Co.
Last as long as the building, and never need repairs-never need any attention, except an
occasional coat of paint. Just the thing for all kinds of country buildings. Fire-proof
Handsome-Inexpensive. Can be laid right over wood shingle* without dirt or bother. (4)
Stewart & Kernaglian
EDGEHTEIX). S. C.
If you do not get value received f<?r your money. Il
you get inferior goods for which you pay as much as
we charge you for the good kind, you can blame only
yourself. Our 20 years experience in the grocery
business and our "square de?l" policy if? worth some
thing to the prospective buyer and all we ask isa trial.
l,\Ve can deliver the goods." Groceries and feed for
man and beast.
ARRINGTOfi! BROS. <S
Augusta, Ga. '
Office and salesroom S63 Broad Warehouse Ga. Railroad
P. S. Mr. M. Gary Satcher is with us and will be glad to see his friends
The J. Willie Levy Co.
is aller you, Mr Man. We want to seil von and
your boys your summer clothes, so weare tempting
you with a store full of uncommon values.'
Come and see us before you buy-make our stoic
your Augusta headquarters.
Our ladies department is replete with Ready-to
wear shirt waists,suits and dresses. The newest only
The J. Willie Levy Co.,
S22-S24 Broad St.
We handle Southern States Phosphate & Fertilize^
P. & F., A. D. Bone
Augusta High Grade,
Acid of All Grades.
These goods are row in the warehouse ready for
Jones & Son
SOOD SERVICE IS
By William C. Freeman.
An unusual incident happened in *
specialty store recently.
A gentleman bougl?t a pair e? gbnea
from this store and lost one Of th<*tn.
He bad heard a lot about the businvss
nethods of the store and had bf-^n
:old that any reasonable request mnde
pf the management would be instant
.y complied with.
He thought he would mak& a su
preme test. Ho waited Into the store
ind said ho wanted to buy ons glove,
?plaining that he had lost one of the
pair of gloves he ha?', bought.
His request was so unusual that the
2lerk did not know h.>w to answer.
Sue called the inanr.ger, who in turn
waa somewhat flabbergasted, but he
?aw the owner of tae business, ex
plained the matter and asked for tu
The owner, right off the reel, said:
"Certainly, sell the gentleman one
"But what shall we charge him?"
asked the manager.
"Just, half the price of a pair," an
swered the owner.
"What shall we clo with the remain
ing glove?" asked the manager.
"Charge lt up to service account,"
replied the owner.
The owner of the business, who ls
i student of human nature, instantly
divined that the gentleman who want
ed to buy one glove was ma??ing a
test of the store; he kn?w that no
man was mean enough to really want
a store to sell him one glove, so he
complied with the gentleman's re
AU of the incidents described here
happened in less time than it takes to
tel! the story.
Was it good advertising?
Here's the sequel: The gentleman,
a prominent man, told this Incident at
his clubs, his place of business, etc.
It been me a general story and it
added to the good impression the
store l?ad made by its advertising atrtl
There are many ways of advertis
ing. Thia is one of them-and a good
WHY ADVERTISING IS READ
Saves the Public an Immense- Amount
of Time in These Days of
One great reason for the tremen
dous modern vogue of advertising,
ls the amount of time lt saves the
public in these days of hustle.
When a person starts out to find
a certain article without any previous
notion of where it can be bought to
best advantage, a wearisome round of
shopping usually becomes necessary.
With ail the calls upon one's time,
people are little inclined to start out
In this aimless way.
The merchant that gives the public
a gcod idea of bis stock through the
newspaper catches a crowd of people
who dislike to waste their time cn
Indefinite shopping expeditions.
Furthermore, many people dislike
to go Into a store anti take tb time
of clerks or the proprietor to look
over a stock unless they are fairly
sure cf buying. If they can satisfy
themselves .in advance they cnn prob
ably pei what they want at a cert:.in
place, they fool that by going there
they have saved their own time ard
energy, and have escaped the eraba
rassment of looking over a stock
without buying anything.
I John Wanamaker says: "Ad
& veriicing doesn't jerk; it pulls.
I lt benns v?ry gently at first,
but the pull is steady, lt in
creases day by day and year by
year, entil it exerts an irresisti
An Immortal Writes Ads.
Jean Richepin, a member of the
French Academy, one of the "forty j
immortals." is still receiving cor.grat- ;
ulations on finding a nsw outlet for
his versatile literary talents. He ia j
a poet, a romancer and a playwright
but only of late has he turned writer
of advertisements on a lnrge scale, j
It was Richepin who wrote tho won-1
derful preliminary description of Ab-1
dui Hamid's jewels before they ?were
put up at auction here recently.
Richepin's word pictures were so en
ticing that the promoters of the sale j
who got him to write the article
printed it as a preface to their cata
logue with the result that the sale
more than doubled expectations. The
sale netted more than a million dol
lars. Probably no other "ad" writer
ever wrote an "ad" for such a large
Do not advertise for the sake of
advertising, but as a means of attain
lng some definite end. Do not j?d
vcrtlse along certain set lines, just
because that is the way that concerns
In your trade or profession have al
ways advertised. Those who first
till the soil reap the largest crops, pro
vided they till intelligently. Thought,
study and competent advice may dis
cover new fields for you to cultivate.
-Eldridge Shop Talk.
"Bilfurst ls a man of very strong in
"He has Just returned from Milwau
kee without having anything facetioue
to say about the breweries there."
EXCURSION RATE Sc
lound Trip Excursion Fares Via
Carrier of the South
Proportionately reduced fares from
Chattanooga, Tenn, and return
; 10.45. Account National Asso
iaiion of Teachers in colored
choois, July 24-28, 1912. Tickets
old duly 22 and 23 and, for trains
cheduled to arrive Chattanooga be
bre noon July 24, 1912. good re
urning to reach original starting
>oint not later than midnight Aug.
Atlauia, Ga. and return. Ac
count Biennial Meeting, Grand
United Order of Odd Fellows (col
>red) September 9-14, 1912. Tick
its sold September 7, 8 and 9, 1912
rood returning September 21, 1912.
Charlottsville, Va. and return,
^c.'.ount University of Virginia
Summer School, June 19-August 2,
1912. Tickets sold June 18, 19,20,
51, 24, 25, July 2 and 3, 1912, with
ina! limit returniug fifteen days
'rom date of sale.
black Mountain, N. C. and re
,urn. Account Montreat Chautau
|ua and Religious Assemblies, July
i-August 31, 1912. Tickets sold
My 5, 12, 19, 28, 29, August 2. 5
), 12 and 19, 1912, good returning
september 1, 1912.
Chicago, 111. and return $30.50.
Account National Educational As
sociation, July 6-12, 1912. Tickets
?old July 3, 4 and 5, "1912, good re
turning August 31, 1912.
Toledo, 0. and return ?27.55.
Account of Baptist Young People's
L'nioii of America, July 4-7. 1912.
Tickets sold July 2, 3 and 4, 1912,.
.rood returning July 10, 1912.
Atlantic City, N. J. ami return
?4.30. Accouut Prohibition Na
tional Convention, July 10-12, 1912.
Tickets sold July ?J, 7 and 8, 1912,
zood returning July 18, 1912.
ashington, D. C. and return.
?17.30. Account International Bi
ble .Student's Association, July 0-15
1912. Tickets sold July 4 and 5,
1912, good returning July 17, 1912.
Knoxville, Tenn, and? return,
s lu. 50. Account Summer School
of the South, University of Tenn
issee, June 18-July 20, 1912. Tick
Lts'sold June 10, 17, 18, 22, 23,. 29 ?
lulvO, 7 and 13, 1912, good re
turning fifteen days from date of
Chapped Hill Station, N. C. and
return $11.95. Account Simmer
School, University of North Caro
lina College, June 11-July 20, 1912.
Tickets sold July 7,jS, 9, 1012,good
returning July 23, 1012.
For detailed information, call on
nearest ticket agent or thc under
signed. Pullman sleeping cur ser
vice and dining cur service on all
through trains. Rouud trip sum
mer excursion fares now in effect
to all resorts.
. E. McGhee, AG PA.,
Columbia, ?S. C.
A. II. Acker, '1 PA.,
Sclie?u?e Changes Southern Rail
way-Premier Carrier of
Effective .Monday, July 1, 1912,
tin' Southern Railway announces
schedules between Aiken and Edge
field will be as follows:
Train 2U0 daily leave Edgefield
9:10 a. m. arrive Trenton 2:35 a. m.
No. 231 daily leave Edgefield 10:
13 a. m. leave Trenton 10:33 a. m.
arrive Aiken 11:25 a. m.
No. 220 daily except Sunday
leave Edgetield 1:40 p. ni. leave
Trenton 2:U5 p. m. arrive Aiken
3:00 p. m.
No. 2U7 daily leave Edgefield 0:50
p. m. arrive Trenton 7:10.?
No. 208 daily leave Trenton 0:45
a. m. arrive Edgefield 10:05 a. m.
No. 230 daily leave Trenton 10:
40 a. m. arrive Edgefield 11:00 a.m.
No. 210 daily except Sunday
leaves Aiken 11:50 a. m. leave
Trenton 12:50 p. m. arrive Edge
held 1:10 p. m.
No. 232 leave Aiken 3:30 p. m.
leave Trenton 4:30 p. m. Edgefield
:55 ]). m.
No. 206 ?laily leave Trenton 7:20
p. m. arrive Edgetield 7:40.
. E. McGhee, AGPA.,
Columbia, S. C.'
/ A. H. Acker, TP A..
The Business College now bo i : :
conducted at Augusta, Ga., under
the Draughon name is not author
ized by DraughoiTs Practical Busi
ness College Co. For catalog ul*
Draughon's Big Chain of Colleges,
address Jno. F. Draughon, presi
dent, Nashville, or Knoxville, Tel .
Lirge shipment of cut ?lass, cor
ling silver and jewelry by express.
Sterling silver in sets or sir.gio
pieces for wend in cfs. Beautiful plush
boxes for each piece.
Ramsey ct Jones.