Newspaper Page Text
tConducted by the National Woman's
Christian Temperance Union.)
PASSING OF OLD SALESMEN
Swaggering Joke Teller Has Been Re
placed by Modern Clean-Cut, Buei
. nes&-L!ko Gentleman.
Gone forever le the swaggering*
Joke telling salesman-he with the
whisky breath and the cigarette-stain
sd angers. His place has been taken
by the clean-cut, business-like gentle
man, who makes his sales, not by
treating, joking and story telling, but
by salesmanship, or brains intelligent
ly applied. The change is. ot course,
a credit to the craft, due to the in
roads of advanced education.
The former type in truth, did not
?rink because they liked it, but be
cause lt was a tool of the trade. Some
drank, lt ls true, like the Chinaman,
who exclaimed, after he bought a
smart of fiery, execrable, cheap whis
ky: "Me no drinkee for drinkee; me
drinkee for drunkee." Most salesmen
did not drink for pleasure; they drank
?or business, but "the world do n?~ve."
Civilization has caused this class to be
tabooed in all good business circles,
and the man who dissipates soon finds
himself on the scrap heap of men. To
day few men even who sell whisky,
?rink. This proves conclusively it
need not be a drinker to sell the goods,
but a thinker.-Mail Order Journal.
CONTROL OF LIQUOR TRAFFIC
Coi. Maus Gives His Views on Right
to Regulate or Prohibit Sale of
Col. L. Mervin Maus of the U. S.
army medical corps before the Na
tional Association of Military Sur
Governments, states, counties and
municipalities have a legal right to
regulate or prohibit the sale of alco
holic beverages just the same as they
have the right to prohibit the commu
nity against, malignant diseases of per
nicious narcotic habits. Everywhere
the liquor traffic is subject to control
and the legitimacy of such laws have
keen sustained by the highest courts.
Only recently the war department
has issued an order depriving officers
and enlisted men of pay while on sick
report or unable to perform duty as a
result of diseases and conditions con
tracted through drinking or other vi
*&OVLB practiser S
P^*^\??jik^liiWs^?rnrTempor?ry and perma
nent disabling and disqualifying ef
fects, both on the mind and body, let
ns hope that the government may
y noon see the wisdom of prohibiting the
?se of alcohol among officers of the
military and naval forces and officials
and employes of the civil service.
BREWERS FACING HARD TIMES
Nothing Optimistic in Address of
President ?c?>aefer at Recent
New y\rk Convention.
For many years, in their national
and state conventions, brewers have
always opened their proceedings with
congratulatory announcements of the
satisfactory increase ic their trade.
-fcJut there was nothing especially op
timistic in the address of the presi
dent of the New York State Brewers'
association, delivered at its last an
nual convention in New York City.
Its somewhat dolorous reference to
the fact that the liquor interests were
not dealing with a theory, but with a
real condition, namely, that 33,000,000
people in this enlightened country
have prohibited locally or otherwise
the traffic In alcoholic bverages. Indi
cated quite the contrary. The New
York Times calls attention to the fact
that President Schaefer did not for a
moment indulge in the familiar asser
tions as to the inefficacy of prohibi
tion, but instead, exhorted his hearers
Ko fight both Its maintenance and its
extension by the use of only one argu
ment-an appeal to tie material inter'
.ats of - the producers and manufactur
ers who sell what they raise or make
to breweries and saloons.
Teaching Bears Good Fruit.
Ia one of Edinburgh's largest
schools In the poorest district there
was scarcely a child but bad had Lis
ar her life spoiled by drink in the
home. Asked what they were going
to be when they grew up, the class
What would they do with the public
houses? "Shut them all up," was the
almost fierce response What other
?bops would open If they shut the pub
lic houses? "The clothes shop" and
"the hoot ?hop" were the first men
- What other shops would close If the
public bouses were shut? "The pawn-,
There ls a saloon in Chicago "thai
floes business under this sign: "Alma
Mater." As alma mater refers to the
institution where one has received
his education, it ls probable that
many human wrecks about town can
look to that sign and truthfully say
Sociological and Economical.
The present day question of total
abstinence is sociological and eco
nomic and not only one of personal
betterment.-Slr Victor Horsley.
By REV. H. W. POPE.
Superintendent of Men,
Moody Bible lnatac. Chicano
TEXT-"Ho?ding forth the word of life.**
In writing to
the church at
Philippi which he
had Just founded.
Paul urges upon
them two things:
First: That they
be blameless and
in other words,
that they live a
tian life. Second
ly: That they
form the habit of
holding forth the
word of life to
others. Paul then goes on to say
that If these Philippian church mem
bers were satisfied simply to set a
consistent example, and did not also
engage in personal effort to help the
unsaved, he should consider his labor
upon these as well nigh lost. The
ease with which one can do this work,
and the blessing which usually accom
panies it. maires it almost inexcusable
for us to negloct lt.
On one occasion I handed a little
card to a man asking if he would like
something to read. On it he saw the
word Christian, and at once he said
with a sneer. " 'Christian,' yes, I have
neighbors who are Christians, and I
.have some who are not, and the latter
are more neighborly and more honor
able in business every time." "That
may be," I said, "but remember that it
is not their religion which makes your
neighbors mean and dishonorable, but
the lack of it, and it is not fair to
blame Je3us Christ for what does not
belong to him."
Then I added, "It may be that you
do not feel the need of a Savior now,
but the time will surely come when
you will feel it"
"I guess I need him enough now.
My wife died about a year ago, and
since then I have lost my daughter.
My home is broken up and I haven't
anything left to live for."
The man's voice trembled, and the
tears began to come. I saw that I had
touched a tender chord, and I said,
"My friend, if there is any one on this
you are the man." Then I held up
Christ as a comforter and told him
how willing Christ was to come into
his ead heart and make lt glad, and
into his desolate home and make it
bright with heavenly hopes. Then,
taking it for granted that he did not
know how to find Christ. I went on to
explain the way of salvation. Then I
said. "Now my friend, with this un
understanding of what it is to be
come a Christian, are you willing to
accept Chris*? as your Savior right
here and now, and give me your hand
on it?" "Yes sir. I am," he replied,
and h? grasped my hand heartily.
Then we removed our hats, and I
prayed and he prayed, after which he
gave me his name and told me all
about himself. This was at a county
fair in the midst of noise and con
fusion. Horses were racing, fakirs
were shouting and the merry-go-round
was in full blast. And yet in the
midst of that surging crowd this man
with bared head was confessing his
sins to God and inviting Jesus Christ
to come into his heart.
It is a great aid in opening conver
sation with strangers to have with you
a variety of leaflets or gospel cards.
You can hand ono to a person saying,
"Would you likf something to read?"
If he does not express an opinion, you
can give him another, saying, "This
one is a little different," or "Here ls
one which I think you will enjoy." By
this mean you gradually become ac
quainted, and by and by you can give
him one which presents the way of
salvation plainly, and ask him if he
has accepted Christ as his Savior.
Sitting in a hotel in Denver I was
reading a newspaper. By my side sat
a young man talking with two others.
Soon he uttered an oath. Taking out
a little card entitled, "Why Do You
Swear?" I laid it down on the ann of
the chair between us, and went on
reading. He picked it up and read lt.
As soon as his companions left he said
to me. "My friend, that ls the best
thing on swearing I ever saw. It is
an awful habit I know and I ought not
to do it, but you see I am a newspa
per man on the Chicago Inter Ocean.
I am thrown in with a rough crowd
and I cannot seem to overcome the
habit." He then went on to tell me
about himself and we had a long heart
to heart talk. Remember he began
the conversation, and he did most of
When we have ascertained one's
real position, the next thing is to lead
him to accept Christ. The main ob
ject is not to lead people to giev up
their bad habits, or to attend church,
or even to join the church, but rather
to accept Christ as their personal Lord
and Master. We should then show
them from God's word that they have
forgiveness of sins and eternal life
(Acts 10:43: John 3:3C).
They should also be Instructed In
the duties of the Christian life, espe
cially the duty of confessing Chris:
publicly, and the habit of dally prayer
and Bible reading.
IN BANK ADVERTISING
The Only Kind That ls Effective
and Productive of Re
By WARREN R. GILLIAM.
A few months ago we received in
our morning's mail a request from a
banker in the middle west to send
some one to tell him how to advertise
his bank so that he could get his
money back-plus profit
1 went to see hun, and he told me
that his bank had been established in
the community ever since the town
was little more than a "crossroads.''
He related ho? the farmers settled
on the land nearby, increasing in num
bers every year; how the bank grew,
how the town "took on" electric lights
and later paved streets. Then how an
other man, seeing an opportunity,
started a bank on the corner across
the street, and how it grew. Finally
he foresaw the probability of still an
other competitor "coming to town," so
he "got together" with the bank
across the street and jointly they
bought or otherwise secured control
of all the available bank corners In-j
town (for the;v had monopolistic ten
dencies), thu-.; blocking the inroads of
the probable newcomer.
Several years passed, during which
the town and surrounding country
continued to increase iu population
One day the "ghost" appeared in
real life and began to make inquiries
regarding choice locations for starting
a third bank. He was a young nan
with pu6h and energy pluB, but be
came nearly discouraged when he
learned there were no corners avail
able in the business section, and if
he were to go ahead, it must be ou a
corner a couple of blocks "out of
However, he organized his bank
and opened for business "in the coun
try-" Immediately he formulated, a
definite advertising policy and pro
ceeded, via the mailing list and local
papers, to tell the community not
only the name of his bank, but juBt
what it stood for. He encour.'gei
partment from every angle under thc
sun, he explained the methods ol
building credit, he pointed out the con
! venience of the check book, he work
ed up a patronage for every sort of
banking service he had to extend, and
he never told the same story twice.
He went on the theory that if the
public only knew how helpful a good
bank couid be, there would be no lack
of patronage, and he is not yet through
telling them how to use.his bank to
The two old banks in that town
have recently combined, but their ag
gregate deposits are not equal to the
bauk "in the country." True, all three
are good, sound banks, but the bulk
of the growth has come to the new
one, and my client admits that "Sus
tained Effort" in intelligent bank ad
vertising has had a practical demon
stration in his town; that he has been
convinced of the wisdom of it and
now wanted our organization to take
hold and direct the new advertising
appropriation into profitable channels.
Newspaper space is the cheapest
commodity on earth if it is properly
used, yet many bankers have told me
they considered their newspaper ex
penditure as merely a donation to the
local papers. (These are the sort ol'
advertisers who use a standing card
and imagine they are advertising.
Such "advertising" is not wanted by
live papers, and if the "donation" is
discontinued there will probably be no
grief In the newspaper office.)
Let's get right down to "brass
tacks," Mr. Banker, and apply the
same cold scrutiny to this advertising
r?ropo6ition that you do to the collat
eral of the trembling applicant for a
loan. Being equipped by nature and
training to hold oil sorts of business
propositions up to the daylight and
turn them inside out, you have a hab
it of wanting your money back.
Then let's play the game according
to the rules. What are the rules?
Formulate a definite advertising pol
icy. If you are inexperienced, get
some help. Then when you have
made your appropriation, part of
which should go to your local papers,
get some competent person to write
your copy, which should be education
al in character, and by all means
newsy, yet dignified.
Never print the same copy twice,
imagining that people are going to
read it the second time-why, they
won't even read about a Kansas cy
clone twice. Why should they read
your ad again?
Then "get the habit" of "Sustaining
your Effort." Remember that the re
sults are cumulative. You must ed
ucate your public and you can't do lt
in a few lessons either. Every bank
er o'ught to realize this and he ought
to know just why lt is so.
Knowing why will not only save him
a great deal of expense, but wilt malta
him a great deal of profit. Some
minds respond quickly to convincing
argument. Some are gradually, but
none the less certainly, convinced, and
SCHOLARSHIP and ENTRANCE
The examination for the award
of vacant scholarships in Winthrop
College and for the admission of
new stndents will be held at the
County Court House on Friday,
July 4, at 9 a. m. Applicants
must be not less than sixteen years
ofj age. When Scholarships are
vacant after July 4 they will be
awarded to those making the high
est avenge at this examination, pro
vided they meet the conditions gov
erning the award. Applicants
for Scholarships should write to
President Johnson before the ex
amination for Scholarship examina
Scholarships are worth $100 and
free tuition. The next session
will open September 17, 1913. For
further information and catalogue,
address Pres. D. B. Johnson, Rock
Hill, S. C.
My handsome combination stal
lion and also my registered jack
will make the spring season at
my farm near Clark's Kill. This
is a splendid opportunity for the
farmers to grow some fine horses
and high priced mules.
The best of care taken with
mares sent, but I am not respon
sible for accident.
Terms: $15 to insure mares ins
Jas. H. Garrett.
Dr. King's New Life Pills will
relieve constipation promptly and
get yoirr bowels in healthy condi
tion again. John Supsic, of Sanbury,
Pa., says: "They are the best pills
I ever used, and I advise everyone
to uso them for constipation, indi
ges^uandliver complaint." Will
?by Penn ?fe Holsten., W E Lyn!b
King of Externais
Is the one Standard prep
aration universally and
by Doctor, Druggist, Lay
man. GOWANS Cures
Pneumonia, Group, Colds,
Coughs, Pleurisy and all
ailments caused from In
flammation or Congestion.
Gowans Preparation bus oa? of
the largest and most satisfactory
salea of any preparation carried
in our stock. We consider it &
t THE MURRA Y DRUG CO.,
Columbia,S. C., July ll, VJIO
BUY TO-DAY! HAVE IT IN THE HOME
All Dra?Stato. SI. SOo. 25c.
GOWAN MEDICAL CO..
6u2T<inleed. ind non*; refunded 6j jour Dtogflit
Ulcers and Skin Troubles.
If you are suffering with any old,
running or fever sores, ulcers, boils,
ec.ze.na or other skin troubles, get a
box of Bucklen's Arnica Salve and
you will get relief promptly. Mrs.
Bruce Jones, of Birmingham, Ala.,
suffered from an ugly ulcer for nine
month* and Bucklen's Arnica Salve
cured her in two weeks. Will help
yon. Only 25c. Recommended by
Penn cfc Holstein, W E Lynch &
For Weakness and Loss of Appetite
The Old Standard genera! strengthening tonic,
GROVE'S TASTELESS chill TONIC, drim out
Malaria and buildo up the system. A true tonic
in'' we Appetizer. For adulta and children. EOc.
Guaranteed Eczema Remedy
The constant itching, burning, I
redness, rash and disagreeable effects]
of eczema, tetter, salt rheum, itch
piles and irritating skin eruptions j
can be readily cured and the skin
made clear and smooth with Dr.
Hobson's eczema ointment. Mr. J.
C. Evelaud', of Bath, 111., says: "Il
had eczema twenty-five years and j
had tried everything. All failed.
When I found Dr. Hobson's ecze
ma ointment I found a cure." This
ointment is the formula of a physi
cian and has been in use for years,:
pot au experiment. This is why we
can guarantee it. All druggists, or]
by mail. Price 50c. Pfeiffer Chemi
cal Co., Philadelphia and St. Louis.
E. J. NORRIS, Agent
Edgefield, South Carolina
Representing the HOME INSURANCE
COMPANY, of New York, and the old
HARTFORD, of Hartford, Connecticut.
The HOME has a greater Capital and
Surplus combined than any other
The HARTFORD is the leading com
pany of the World, doing a greater
Fire business than any other Co.
See Insurance Reports
"HAS THE STRENGTH OF GIBRALTAR."
FIRE AND LIFE INSURANCE.
is a ?tep toward (prater profits. It isn't the amount eaten that
counts, but what ia ?igesUd and turned into marketable producta.
ff0" Animal Regulator
putn horst's, cows and hops in pumc con4ition and insures perfect
dife-rttioD. That pay?! Ask thc nieu who use it, or test ut our ns s.
25c, SOc, $1. 25-lb, Pail. $3.50
"Your money back if it fails"
ftj$?> Healing Ointment
sore? and wounds. 25c, 50c. Sample f:?.
Get Pratts Profit-sharing Booklet
W. E. LYNCH & CO., L. T. MAY, JONES & SON, TIMMONS & MORGAN,
Edgefield, and S. T. HUGHES, Trenton
Fife Proof R?bfi?Q
What could be better for town or country buildings than a roofing
that won't burn-won't leak-that is lightning proof-lasts as long
as the building itself, and never needs repairs ?
Cortright Metal Shingles meet every one of these requirements.
Beware of imitations-None genuine without the wordy " Cortright
Reg. U. S. Pat. Off." stamped on each shingle.
For Sale by 2
Stewart & Kernaghan
We are daily opening up new Spring goods and in
vite the ladies to call and see our early arrivals, partic
Laces, Embroideries and
We are showing a very strong line of these goods
at low prices.
J. W. PEA IC
Ii not interested. But you are obliged to be interested where mon
ey is to be saved in the purchase of necessities of life both for your
self and livestock. We are now in our warehouse, corner of Fenwick
and Cumming streets, two blocks from the Union Passenger Station
where we have the most modern warehouse in Augusta with floor
space of 24,800 squa.e feet and it is literally packed with Groceries
and feeds from cellar to roof. Our stock must be seen to be appre
ciated. Our expenses are at least $450.00 a month less since discon
tinuing our store at 863 Broad street, and as goods are unloaded
from cars to wareheuse, we are in a position to name very close
prices. If you really want the worth of your money see or write us
ARLINGTON BROS. & CO.