Newspaper Page Text
Now Is The Time
to Get Printing
We please particular folks
with our work because we're j
"on to the job/' Our printing
bespeaks individuality. It's
superior be?ause of the excel
lent type faces which we've |
installed. We make a specialty
of high class work.
Handed to Us
that we are expert printers.
That -we've had handed to us
for 78 years.
and we are going to hold it as
long as we do printing. It's a |
record worth while.
Won't you try us on your
next order? Come in and let
us show you samples of work
that we've done recently.
If you are going to need job
work any time soon, now is
the time to have it done, in
order to avoid the rush later
on. You will get better work
by doing this.
We've Been Jobbers
For 78 Years
And we're Still Jobbing.
The Edgefield Advertiser,
IThe Business Man Who
Does Wot Advertise
The business man who does
not advertise, simply because
his grandfather did not, should
wear knee breeches and a
queue. The business man who
does not advertise because it
costs money, should quit paying
salari?e for the same reason.
The business man who does
not advertise because he tried it
once, and failed, should throw
away bis cigar because tbe
light went out
The business man who does
not advertise because he doesn't
know how himself, should stop
eating because he can't cook.
The business man who does
not advertise because somebody
said it did not pay, should not
believe the world is round be
cause the ancients said it was
The business man who does
not advertise because he cannot
know absolutely that it is going
to pay, should commit suicide to
avoid being killed by an acci
, The business man who does
advertise, but who insists on his
business literature in Inferior
covers, simply because they
cost less than the "uncommon"
kind, should wear blue jeans
overalls because they are cheap
er than tailor-made clothing.
some must have the truth literally
hammered into them.
But because the iast mentioned has
been a trifle obtuse, it is no sign that
he will bt an unprofitable depositor.
It portends that he will be likely to
stick to you through thick and thin.
Now let us say that you have been
carrying on some kind of an educa
tional campaign for a year, that it has
been eminently successful, that it has
cost you a considerable sum of money,
and that your directors, though
pleased with the result, think you had
better Btop advertising awhile and
take it up "later on."
You want to know what you really
ought to do about it
In the new faces at your counter
you have the best kind of proof that
your advertising has "worked." Those
are the people who saw the force of
your arguments quickly.
What about those who are almost
convinced. Going to let the impres
sions that you have been building
steadily in their minds, growing more
like "doing something" every time you
? approach them-going to let them
I lapse into indifference and fall back
to the point where you must begin all
~oves?again? Or perhaps let up on
them ^entirely and permit your com
pet,Jg7 to apply the finishing touches
to y?ir argument, and reap a nice har
vest of-business, the seed of which
you planted and cultivated almost up
to the harvesting point?
That is just what many bankers are
doing. I've seen many of them de
liberately throw away advantages
they had bought and paid for just be
cause they, or their directors, didn't
realize the ne^f.ssily of Sustained Ef
fort in their advertising.
Know this: It will cost you much
less to keep on with your advertising,
provided, of course, that it has been
properly planned, than to stop for
awhile and then get back to the point
where you left off. Why advertise at
all if not with sustained effort? If it
pays to advertise a year in an intel
ligent fashion, it will pay better to ad
vertise for two and still better to ad
vertise for three.
Results of one year's advertising are
twofold-the business it has created
and the business it has almost cre
When you buy advertising you are
buying cumulative results. When you
stop you lose a large share of bene
fits which have cost you money.
It takes less power to keep a train
going than to get lt going. When un
der headway, shut off steam and ' it
will keep on a little while, then stop.
Just so with advertising. Sustained
Effort is the only effort worth while.
The plain truth told in simple
language IE SO startling nowa
days that lt unconsciously stim
ulates action on the part of the
buyer. If you don't believe lt
try it In your next ad
News and Advertising.
In a recent address on "The Modern
Newspaper," Louis Wiley, manager of
the New York Times, had this to say
on the distinction between news and
'The most difficult thing* is to sepa
rate the news from the advertising.
There is so much news in advertising
and frequently so much advertising in
news that great skill and Judgment
are required to make a successful
separation. The constant effort of the
advertiser is to employ the news col
umns for his advertising purposes.
Many are the ingenious efforts of ad
vertisers to secure free publicity. The
best rule for an editor is to treat
news as news. If a thing has news
value it should be printed, whether or
not lt aids the advertiser, but lt
should never be printed as news sim
ply because it helps the advertiser.
The tendency of the editor is to shrink
from the publication of news matter
if he thinks an advertiser is interested
in it. The fact that an advertiser has
some connection v;ith the news 6houId
not hinder its publication. The only
point the editor should consider 1B:
I? lt of interest to the reader?"
(Conducted by tho National Woman's
Christian Temperance Union.)
HELPING TO PAY THE BILL
Next to Heredity Principal Cause of
Insanity ls Use of Alcohol, S?yo
America ls not infrequently accused
o? worshiping the "almighty dollar" to
the exclusion of higher interests and
pursuits, and the accusation is not en
tirely unjustified. But at times one ie
forced to doubt whether the nation, as
a whole, really has a clear conception
of the value of that all-powerful coin.
It ls said on good authority that ap
proximately $21,000,000 is paid by the
people of this nation every year for
the support of the insane, and rarely
do you hear any taxpaper or decent
citizens objecting to this enormous tax
for the care of these unfortunates. Yet
Dr. Albert Warren Ferris, well fitted
to speak with authority, says that
"next to heredity the principal cause
of insanity is the use of alcohol, not
necessarily in excess but most fre
quently in moderation"-an evil which
society not only tolerates but * upon
which it sets the seal of its approval
by legalizing the bushiest* of making
and selling drink. Every tax-payer
Bhould consider the question from the
viewpoint of the writer in Good
Health who says, "When you see your
neighbor come out of a saloon, remem
ber that his whisky is but partly paid
for and that you pay the rest."
Value of Education.
The question is often asked. "Of
how much value is school training to
farmers from a business standpoint?"
A recent agricultural survey of sever
al Townships ol Tompkins county, New
York made by the College of Agricul
ture of Cornell University has reveal
ed many interesting and suggestive?
facts bearing upon rural sociology. To
quote ?ruin thc summary: "The sur
vey shows that a high school educa
tion is worth as much io a farmer as
$6,000 worth o? ii per cent bonds. A
college education is worth nearly
i vice as much.'
Throe tablespoons of cornstarch,
moisten with a little cold water, and
stir into pint of boiling water. Put
one-half cup ol' sugar into water, also
little salt. Cook and remove from
stove, stir in whites of three eggs
beaten to a stiff foam. Set away to
cool. Serve with this custard: To a
pint ol boiling or hot milk add the
;hree yolks well beaten, teaspoon corn
starch and one-half cup sugar, flavo*
and put away to cool. If you want
something truly delicious, try this.
Fried Brains and Sour Sauce.
Clean and wash in cold water two
sets of calves brains, handling care
fully to prevent breaking. Pry in but
ter until light brown and remove to
Sauce-Place onl teaspoon butter
in a very hot pan and pour in slowly
halt a cup boiling water, adding pars
ley and garlic chopped fine. Let boil
a few minutes and then pour in
enough vinegar to give sour taste.
Pour over brains and garnish with
parsley and thin eiices of lemon.
One quart can tomatoes, one pint
of hot water v/ill be needed. Let
come to a boil: melt one tablespoon
ful of butter, blend with two table
spoonfuls of flour, stir into boiling
mixture, add seasoning. Koil for ten
minute? and run through sieve.
Pork Chops With Apples.
Place the chop? and slices of tart
apple? ir. a frying ?ian with a little hot
fat. unless the pork is fat. Salt (and
pepper if you like it), and fry brows
ooth chops and apples.
Edwards spends $2,000 every year
with the local newspapers, then he
backs up his advertising with attracts
tive goods at the right prices.
Advertising formerly consist
ed of the truth. Then imagina
tion and eloquence came to thc
aid of the truth and for a while
it looked as if they would crowd
lt out entirely.
Fun in Advertisements.
The following advertisements ap
peared in various papers some years
"Bulldog for sale: will eat anything;
very fond of children.'
"Wanted: a boy to be partly outside
and partly behind the counter."
"Widow in comfortable circumstan
ces wishes to marry two sons."
"Animal sale now on; don't go else
where to be cheated; come here."
"A lady wants to sell her piano, as
she ie going abroad in a strong, iron
"Lost: near Highgate Archway, an
umbrella belonging to a gentleman
with a bent rib and a bone handle."
"Mr. Jones, furrier, begs to an
nounce that he will make up gowns,
caps, etc, for ladies out of their own
"Wanted: an airy bedroom for a
gentleman, 22 feet long, and ll feet
Recently this line appeared in a
"A carload of bricks came in Ipr a
walk through the park."
Open to Competitive Examinations-Ap
plication Must Be Flied By June 20.
The Sooth Carolina Federation
of Women's Clubs offers the follow
ing scholarships: one at Winthrop
College, value S304.00 and free tui
tion; one at Confederate Heme Col
lege, value $100.00; one at Lime
stone G.llege, value $50.00; one at
Coker College, val ne *50.00; one at
Training School for Kindergarten
ers, given by The South Carolina
Kindergarten Association, value
8100.00. These scholarships are
for four years, with the exception
of the one at the Training School
for Kindgartenere, which is for two
These scholarships are awarded
by competitive examination, and aie
not open to any one who has attend
ed college before, unless there is no
other applicant. Applicants must
be over fifteen years of age.
Applicants must have the en
dorsement of the President or some
officer of a club belonging to the
Federation. No application will be
received ofter June the 20.
For further information, address,
Mrs. Frank B. Gary,
Ch'm of Educ,
Abbeville, S. C
Go to see
Before insuring"elsewhere. We
represent the best oki fine com
Harting S: Byrd
At the Farmers Bank, Edgefield
Light Saw, Lathe and Shin
gle Mills, Engines, Boilers,
Supplies and repairs, Porta
qle , Steam and Gasoline En
gl ?es, Saw Teeth, Files, Belts
and Pipes. WOOD SAWS
Gins and Press Repairs.
AUGUST ?, GA.
Make the Old Suit
We are better prepared
than ever to do first-class
work iu cleaning and press
ing of all kinds. Make your
old pants or suit new by let
ing us clean and press them.
Ladies skirts and suits al
so cleaned and pressed. Sat
WALLACE HARRIS PROP.
PKOEESSIO?sT A L
DR. J. S. BYRD,
OFFICE OVER POSTOFFICE.
Residence 'Phone J7-R. Office 3.
Janies A. Dobey,
Johnston, S. C.
OFFICE OVER JOHNSTON DRUG"! CO.
A. H. Corley,
Appointments at Trenton
We always carry a lar^e stock of
single and double harness, light or
heavy, single or double wagon har
ness. We only carry harness that
in made by the leading factories of
land-the kind that you can de
Wilson & Cantelou.