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Now Is The Time to Get Printing We please particular folks with our work because we're j "on to the job/' Our printing bespeaks individuality. It's superior be?ause of the excel lent type faces which we've | installed. We make a specialty of high class work. It's Been Handed to Us that we are expert printers. That -we've had handed to us for 78 years. Holding Down om Record and we are going to hold it as long as we do printing. It's a | record worth while. Won't you try us on your next order? Come in and let us show you samples of work that we've done recently. If you are going to need job work any time soon, now is the time to have it done, in order to avoid the rush later on. You will get better work by doing this. We've Been Jobbers For 78 Years And we're Still Jobbing. The Edgefield Advertiser, IThe Business Man Who Does Wot Advertise The business man who does not advertise, simply because his grandfather did not, should wear knee breeches and a queue. The business man who does not advertise because it costs money, should quit paying salari?e for the same reason. The business man who does not advertise because he tried it once, and failed, should throw away bis cigar because tbe light went out The business man who does not advertise because he doesn't know how himself, should stop eating because he can't cook. The business man who does not advertise because somebody said it did not pay, should not believe the world is round be cause the ancients said it was flat. The business man who does not advertise because he cannot know absolutely that it is going to pay, should commit suicide to avoid being killed by an acci dent , The business man who does advertise, but who insists on his business literature in Inferior covers, simply because they cost less than the "uncommon" kind, should wear blue jeans overalls because they are cheap er than tailor-made clothing. some must have the truth literally hammered into them. But because the iast mentioned has been a trifle obtuse, it is no sign that he will bt an unprofitable depositor. It portends that he will be likely to stick to you through thick and thin. Now let us say that you have been carrying on some kind of an educa tional campaign for a year, that it has been eminently successful, that it has cost you a considerable sum of money, and that your directors, though pleased with the result, think you had better Btop advertising awhile and take it up "later on." You want to know what you really ought to do about it In the new faces at your counter you have the best kind of proof that your advertising has "worked." Those are the people who saw the force of your arguments quickly. What about those who are almost convinced. Going to let the impres sions that you have been building steadily in their minds, growing more like "doing something" every time you ? approach them-going to let them I lapse into indifference and fall back to the point where you must begin all ~oves?again? Or perhaps let up on them ^entirely and permit your com pet,Jg7 to apply the finishing touches to y?ir argument, and reap a nice har vest of-business, the seed of which you planted and cultivated almost up to the harvesting point? That is just what many bankers are doing. I've seen many of them de liberately throw away advantages they had bought and paid for just be cause they, or their directors, didn't realize the ne^f.ssily of Sustained Ef fort in their advertising. Know this: It will cost you much less to keep on with your advertising, provided, of course, that it has been properly planned, than to stop for awhile and then get back to the point where you left off. Why advertise at all if not with sustained effort? If it pays to advertise a year in an intel ligent fashion, it will pay better to ad vertise for two and still better to ad vertise for three. Results of one year's advertising are twofold-the business it has created and the business it has almost cre ated. When you buy advertising you are buying cumulative results. When you stop you lose a large share of bene fits which have cost you money. It takes less power to keep a train going than to get lt going. When un der headway, shut off steam and ' it will keep on a little while, then stop. Just so with advertising. Sustained Effort is the only effort worth while. The plain truth told in simple language IE SO startling nowa days that lt unconsciously stim ulates action on the part of the buyer. If you don't believe lt try it In your next ad News and Advertising. In a recent address on "The Modern Newspaper," Louis Wiley, manager of the New York Times, had this to say on the distinction between news and advertising: 'The most difficult thing* is to sepa rate the news from the advertising. There is so much news in advertising and frequently so much advertising in news that great skill and Judgment are required to make a successful separation. The constant effort of the advertiser is to employ the news col umns for his advertising purposes. Many are the ingenious efforts of ad vertisers to secure free publicity. The best rule for an editor is to treat news as news. If a thing has news value it should be printed, whether or not lt aids the advertiser, but lt should never be printed as news sim ply because it helps the advertiser. The tendency of the editor is to shrink from the publication of news matter if he thinks an advertiser is interested in it. The fact that an advertiser has some connection v;ith the news 6houId not hinder its publication. The only point the editor should consider 1B: I? lt of interest to the reader?" (Conducted by tho National Woman's Christian Temperance Union.) HELPING TO PAY THE BILL Next to Heredity Principal Cause of Insanity ls Use of Alcohol, S?yo Dr. Ferris. America ls not infrequently accused o? worshiping the "almighty dollar" to the exclusion of higher interests and pursuits, and the accusation is not en tirely unjustified. But at times one ie forced to doubt whether the nation, as a whole, really has a clear conception of the value of that all-powerful coin. It ls said on good authority that ap proximately $21,000,000 is paid by the people of this nation every year for the support of the insane, and rarely do you hear any taxpaper or decent citizens objecting to this enormous tax for the care of these unfortunates. Yet Dr. Albert Warren Ferris, well fitted to speak with authority, says that "next to heredity the principal cause of insanity is the use of alcohol, not necessarily in excess but most fre quently in moderation"-an evil which society not only tolerates but * upon which it sets the seal of its approval by legalizing the bushiest* of making and selling drink. Every tax-payer Bhould consider the question from the viewpoint of the writer in Good Health who says, "When you see your neighbor come out of a saloon, remem ber that his whisky is but partly paid for and that you pay the rest." Value of Education. The question is often asked. "Of how much value is school training to farmers from a business standpoint?" A recent agricultural survey of sever al Townships ol Tompkins county, New York made by the College of Agricul ture of Cornell University has reveal ed many interesting and suggestive? facts bearing upon rural sociology. To quote ?ruin thc summary: "The sur vey shows that a high school educa tion is worth as much io a farmer as $6,000 worth o? ii per cent bonds. A college education is worth nearly i vice as much.' Snow Pudding. Throe tablespoons of cornstarch, moisten with a little cold water, and stir into pint of boiling water. Put one-half cup ol' sugar into water, also little salt. Cook and remove from stove, stir in whites of three eggs beaten to a stiff foam. Set away to cool. Serve with this custard: To a pint ol boiling or hot milk add the ;hree yolks well beaten, teaspoon corn starch and one-half cup sugar, flavo* and put away to cool. If you want something truly delicious, try this. Fried Brains and Sour Sauce. Clean and wash in cold water two sets of calves brains, handling care fully to prevent breaking. Pry in but ter until light brown and remove to serving dish. Sauce-Place onl teaspoon butter in a very hot pan and pour in slowly halt a cup boiling water, adding pars ley and garlic chopped fine. Let boil a few minutes and then pour in enough vinegar to give sour taste. Pour over brains and garnish with parsley and thin eiices of lemon. Tomato Soup. One quart can tomatoes, one pint of hot water v/ill be needed. Let come to a boil: melt one tablespoon ful of butter, blend with two table spoonfuls of flour, stir into boiling mixture, add seasoning. Koil for ten minute? and run through sieve. Pork Chops With Apples. Place the chop? and slices of tart apple? ir. a frying ?ian with a little hot fat. unless the pork is fat. Salt (and pepper if you like it), and fry brows ooth chops and apples. Edwards spends $2,000 every year with the local newspapers, then he backs up his advertising with attracts tive goods at the right prices. Advertising formerly consist ed of the truth. Then imagina tion and eloquence came to thc aid of the truth and for a while it looked as if they would crowd lt out entirely. Fun in Advertisements. The following advertisements ap peared in various papers some years ago: "Bulldog for sale: will eat anything; very fond of children.' "Wanted: a boy to be partly outside and partly behind the counter." "Widow in comfortable circumstan ces wishes to marry two sons." "Animal sale now on; don't go else where to be cheated; come here." "A lady wants to sell her piano, as she ie going abroad in a strong, iron frame." "Lost: near Highgate Archway, an umbrella belonging to a gentleman with a bent rib and a bone handle." "Mr. Jones, furrier, begs to an nounce that he will make up gowns, caps, etc, for ladies out of their own skins." "Wanted: an airy bedroom for a gentleman, 22 feet long, and ll feet wide." Recently this line appeared in a daily paper: "A carload of bricks came in Ipr a walk through the park." FEDERATION SCHOLARSHIPS. Open to Competitive Examinations-Ap plication Must Be Flied By June 20. The Sooth Carolina Federation of Women's Clubs offers the follow ing scholarships: one at Winthrop College, value S304.00 and free tui tion; one at Confederate Heme Col lege, value $100.00; one at Lime stone G.llege, value $50.00; one at Coker College, val ne *50.00; one at Training School for Kindergarten ers, given by The South Carolina Kindergarten Association, value 8100.00. These scholarships are for four years, with the exception of the one at the Training School for Kindgartenere, which is for two years. These scholarships are awarded by competitive examination, and aie not open to any one who has attend ed college before, unless there is no other applicant. Applicants must be over fifteen years of age. Applicants must have the en dorsement of the President or some officer of a club belonging to the Federation. No application will be received ofter June the 20. For further information, address, Mrs. Frank B. Gary, Ch'm of Educ, Abbeville, S. C FIRE INSURANCE Go to see Marling & Byrd Before insuring"elsewhere. We represent the best oki fine com panies Harting S: Byrd At the Farmers Bank, Edgefield zn E Light Saw, Lathe and Shin gle Mills, Engines, Boilers, Supplies and repairs, Porta qle , Steam and Gasoline En gl ?es, Saw Teeth, Files, Belts and Pipes. WOOD SAWS and SPLITTERS Gins and Press Repairs. Try LOMBARD, AUGUST ?, GA. Make the Old Suit Look New We are better prepared than ever to do first-class work iu cleaning and press ing of all kinds. Make your old pants or suit new by let ing us clean and press them. Ladies skirts and suits al so cleaned and pressed. Sat isfaction guaranteed. Edgefield Pressing Club WALLACE HARRIS PROP. PKOEESSIO?sT A L DR. J. S. BYRD, Dental Surgeon OFFICE OVER POSTOFFICE. Residence 'Phone J7-R. Office 3. Janies A. Dobey, Dental Surgeon Johnston, S. C. OFFICE OVER JOHNSTON DRUG"! CO. A. H. Corley, Surgeon Dentist Appointments at Trenton On Wednesdays. We always carry a lar^e stock of single and double harness, light or heavy, single or double wagon har ness. We only carry harness that in made by the leading factories of land-the kind that you can de pend upon. Wilson & Cantelou.