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(HANDLING OF COMPLAINTS
If Not Properly Attended to They
Will Often Result in Loss
Every dealer bumps up against the
question of complaints pretty fre
"My order was not delivered on
time." "You substituted something I
did not want for something I wanted."
"There was' a mistake on my bill, you
charged me too much."
How many dealers are there who
have not heard these stories time and
Complaints if not properly attended
to breed ill will and often result ia
the loss of a customer. The question
is how to remedy the ill effects pro
duced by causes for complaint.
Complaining customers can almost
be classified nuder four heads. The
customer whose demands on the deal
er are too severe. Secondly, the cus
tomer who is a trifle too shrewd and
sometimes a little unscrupulous.
Thirdly, the customer who has just
cause for complaint and last, the cus
tomer who never complains but once,
hen takes his trade elsewhere.
There are a good maay ways to sim
plify the handling of complaints, defer
ence, tact, and courtesy mu3t always
be shown even to the most irate com
Very often a complaint is made over
the telephone. In this case more tact
ls necessary to calm down the custo
mer than when one is made at the
store because In telephone conversa
tion you must remember that the per
son ou the other end of the llae can
never observe the facial expression,
which counts for so much in convey
ing the correct meaning to persons to
whom you speak.
Nothing so angers the average per
son than an overcharge. Careful at
tention in checking over the bills sent
out will make errors of this kind
avoidable. In these days the "well
advertlsed-goods" customer has be
come very wary to substitutes. He
or she, as the case may be, wants the
article asked for. If you haven't the
article in stock do not sead another
one. Tell the customer when you can
get what has beea asked for and put
the name of the article on your buy
Many dpnlers meet the request for
the exchange of an article with a
"well-you-bcught-it-didn't-you" air. In
cases where the customer has good
ground or even no grounds at all to
exchange what they buy the exercise
of good business judgment will tell
you to make the exchange or to credit
them without argument.
Maay dealers give their customers
cause for complaint. They are in the
habit of askiag iliffereat prices for the
same article. One customer compares
the price of something that he has
bought, with another customer and
they discover discrepencles ia the
price. Then they become your eae
In the selllag of goods the biggest
factor is keepiug dowu the uumber of
complaints. If you unduly praise or
exaggerate the qualities of auythiog
you sell, the goods you sell wouldn't
make good on your claim.
Avoid these comebacks. When you
tell the customer that you will deliver
the same day or at a certain time, be
sure that it ls possible. A continually
disappointed customer soon becomes
co customer at all.
Advertising makes two cus
tomers grow where on; grew be
fore, says Herbert Cssson. lt
brings the producer and the con
sumer closer together, lt elim
inates a host of agents, can
vassers, peddlers and middle- I
men. lt creates better national i
habits, such at? the use of auto
mobiles, the ir, .Nation of open
plumbing, and the purchase of
clean foods, lt puts an end to
the clumsy, wasteful ways that
grew up in the days of home
spun and log cabins, lt awakens
energy and ambition, lt keeps
the farms and villages in touch
with the great cities, and levels
the nation upward, lt creates
higher standards of living, and
then holds them up before all
Continuity in Advertising.
The merchant who places adver
tising in ooly a few newspaper is
sues is sometimes disappointed that
large results do oot immediately fol
Modern life is crowded with inter
ests, people live in a hurried way,
and public attention ls fickle. Let
the advertiser consult the new sci
ence of salesmauship and business
psychology. He will be told that
nothing affects the mind like repeti
tion. Coastaot dropplog wears away
the stone that is not affected by the
Bingle hard shower.
If a man of striking appearance
passes by your place only at loag ia
tervals, you would scarcely recollect
his features from time to time. If a
persoa of ordinary appearance passes
regularly for a short time, his face
becomes firmly fixed In your mind.
The merchant who will advertise
regularly even if only in a small
space will be surprised to see how
the public will look for him in his
regular positon and be disappointed
if he fails to appear. The familiar
name la the busiaess news is greeted
wlfh as much pleasure as the familiar
lace that you meet on the street
Once Interest is created by a man's
methods of advertising, renders tura
to it as to a serial story.
ALONG THE PUBLIC HIGHWAY
Magnificent idea Would Be to Planf
Fruit or Nut Trees on Each
Side of the Road.
Away back in 1769 the Bavarian
government isued a decree requiring
all land owners to plant fruit trees
along the public highways bordering
their estates, and the work was sys
tematically under way about the mid
dle of the last century.
And now lt ls said that Bavaria has
a wealth of fruit trees, amounting to
something like 1170,000,000.
Such a requirement might Impose
something of a hardship upon small
estates and farm lands in America,
but one wishes that public sentiment
might have influenced the establish
ment of so gracious a custom a hun
dred years ago, apportioning the bur
den wherever it belonged. Fancy the
pleasure of a walk or a drive along
public highways in the gala spring
time of the year, with trees just
bursting into blossoming glory! Our
grandfathers and our great-great
grandfathers failed to leave us the
beautiful and valuable heritage, but it
ls never too late for a beginning. And
without any consideration of the prac
tical end of lt, its feasibility or oth
erwise, why could not such a move
ment be started in America, just a
movement, based upon pride rather
We have our dreams of the coun
try beautiful and we expect that
sometime we shall have reason to
grow glad and proud of the wonderful
stretches of land that can hold their
own throughout the world. And In
those dreams nut trees are just as
riotously abundant as the more
luscious, but not more tempting, fruit
FOR THE LAWN OR PARKWAY
The Canna, as an Ornament, May
Truly Be Considered as Abso
As an ornament in the lawn or park
way tue canna has become indis
pensable. It is noted for its endurance
of the hot sun. Its leathery foliage
always looks fresh and green; the
hotter tLe sun the more abundantly
the cannas flower.
Cannas also do well in the shade,
although they flower far less freely
under such conditions. Cannas should
be planted in very rich garden soil,
which should be mixed if possible in
equal proportions with well rotted
When the plants are growing freely,
they should be watered freely. Set
tue plants 18 inches apart each way
and if more than one kind is used be
careful to plant the taller varieties
in the center of the bed-if it be cir
cular-with the dwarf varieties outside
or in front. Varieties may be obtained
which will reach the height desired.
Canna beds as a rule should be plant
ed to a single color. An excellent bor
der for a canna bed is salvia.
There are hundreds of named varie
ties of cannas, with large flowers and
with small, tall and dwarf growing. A
large variety in color botii of blossoms
and foliage may be obtained.
Should plants which have been
started in a greenhouse be set out. they
should not be transplanted until all
danger of frost ls passed.
Artistic Park Building.
In small cities and towns we And
but one park, as a rule, and this of
very limited extent. Scientific plan
ning and planting will malee tbis area
appear several times as great and pos?
sess at the same time the highest ar*
tistic value. Gracefully winding roads
and paths, with changing views and
vegetation at each new turn will make
a very small park or garden seem of
unusual Interest and extent.
It must not be thought from the
foregoing that the very best effects
may be gained in this way or that
the fundamental elements or a fair
sized park are its roads, paths, and
other accessories, for these are really
its necessary evils. The essential ele
ment in an ideal park is its natural
landscape beauty, the undulations or
surface; canyons, hills, long level
stretches, or water, etc. All these. In
proi^r combinations and modifications
wc-:c the, ceaseless change and give a
fre^h charm to every part. After this
comes the vegetation, and last of all
'.hos** most distinctly man-made things,
as: walks, drives, bridges, buildings,
Don't Expect Too Much.
Though this is the land of big
things, of marvelous growth and de
velopment, even in plant life, we must
not expect to have a finished garden
In a day. An attractive picture of a
park or nome grounds cannot be built
in a day, -.veek, month or year. Prop
erly to pi.:at-the proper stuff, Ia
proper place and at proper distance
apart-reir ires much knowledge, ex
perience a:: l study, with not a little
Ingenuity or genius; also an artistic
taste. No v that we have all of lt
put dowa on paper, it must appear that
thU work should be done only by one
experienced iu the work. The work
in too many gardens ls absolutely
meaningless; there is no good reason
why the plants are placed where they
Ure. Such places have DO character.
-Los Angeles Herald.
NEEDS SOME PLANNING
BUT TO THOSE FOND OF SHAD
COOKING IS WORTH WHILE.
Properly Prepared, lt May Be Ma*
to Serve Several Meals-Planked
Probably Is the Best of
This ls the 9eason for shad, \t ?
popular vote were taken as to which
ls our most delicious fish, probably
Bhad would come out far in the lead.
But the housewife who caters for a
small family is inclined to regard
early shad as a pretty expensive lux
It does, in fact, call for some derer
planning, but a fine roe shad can be
made to serve for several meals and
at the same time satisfy the moat
critical appetite^ This ls made pos
sible by first having the shad split,
using one-half -for baking, the other
half (the bone side) for broiling. The
roe can be served at still another
meal in any one of a number of ways.
The famous way of cooking a shad ls
planking it. a method that has been
handed down to us by fishermen, who
utilized driftwood instead of a pan.
They baked the fish on the wood, and
the fumes of the cedar or hickory
flavored the fish so- deliciously that
this makeshift custom has been
adopted by epicures all over the
Planked iFish.-Planked fish should
be baked on a board of cedar, hick
ory, oak or ash. Place the board in
the oven until very hot. Now paint
the board with butter or olive oil,
place shad on it, season with salt and
pepper. If fish has been split place
ekln side downward on board, brush
with butter or olive oil. and dust with
salt and pepper. Baste often and
bake until golden brown. This takes
from 20 to 30 minutes, according to
thickness of fish. Serve with parsley,
lemon, sliced pickles or maitre d'hotel
Maitre d'Hotel Butter.-This is
made by working one-fourth cup but
ter till creamy, then add one-half tea
spoon salt, one-eighth teaspoon pep
per, one-half teaspoon chopped pars
ley, then one tablespoon lemon juice
and one tablespoon Worcestershire
sauce. This may be Berved hot or
cold as desired.
Baked Shad.-Remove scales and
Insides, wash both Inside a?d outside,
and wipe dry with a cloth. Rub both
sides with salt and pepper. Grease
the bottom of a roasting pan with
butter or olive oil. This prevents the
shad from sticking. Paint the top of
fish with olive oil or pieces of butter.
Place in a hot oven for ten minutes.
Now take pan out of oven for a
minute and cover the fish with the
following mixture: Three-quarters of
a can of tomatoes, one green pepper
and two onions .chopped fine, ontLkLfl
blespoon of sugar, one teaspootT'br
salt, one-half teaspoon of pepper.
Bake for 25 minutes, basting occa
sionally. Serve on a platter garnish
ed with parsley or water cress.
Broiled Shad.-Remove scales,
split and wash. Wipe fish dry. Greaso
the broiler well with. oil or butter,
place shad with the skin side down
ward on broiler. Now have a good,
hot fire, hold shad near the flame so
as to sear over the outer surface at
first, In order to keep the juices in,
then move it a little farther from the
flame, and cook for twenty minutes.
Melt three teaspoons of butter, add
one teaspoon of salt, one-half tea
spoon of pepper, mix. Place shad os
hot platter and pour sauce over lt.
Veal and Oyster Pie.
Cut one pound of neck veal Into
small pieces, put them Into a sauce
pan covered with water and stew them
for an hour. Cut two ounces of pork
Into bits and put them in with the veal
and add one chopped onion, one table
spoonful of thickening, a teacupful of
milk and salt and pepper to taste.
Cook the mixture for twenty minutes
longer, then turn into a shallow dish?
put a breakfast cupful of oysters over
the top, dredge In some pepper, salt
and flour and cover the pie with a
common pie crust. Bake for about
half an hour and serve either hot cr
To make delicious ginger snaps,
boll together a cupful of shortening,
half a cupful of sugar and a pint of
molasses, and then a teaspoonful of
cinnamon and a teaspoonful of gin
ger. Dissolve two teaspoonfuls of
soda In a tablespoonful of vinegar and
add it to the bolled mixture. Stir In
three or four cupfuls of flour, enough
to make a fairly stiff mixture. Put
In a good place over night. Sprinkle
the board with granulated sugar in
stead of flour when rolling out the
Six potatoes cooked. Mash while
hot, add 1 pint milk, onion to taste,
sart and pepper, tablespoon of butter.
Cook onion In milk, to get flavor;
pour thiB on to potato, add butter, salt
and pepper. Strain when ready to
Berve. Take common crackers, halve
them, butter and brown in oven, or
cut bread in small cubes and brown
In oren to serve with meat.
Any man or woman who ls obliged
to wash dishes will And that a dish
cloth made of a piece of woolen gooda
is the greatest help obtainable. Take
a piece of wornout woolen gooda-un
derwear ls quite Buitable. One can
clean the dishes In half the time with
leas effort, and with one rinae in soap
suds have a clean dishcloth each tima
IS YOUR CREDIT GOOD?
The Representatives of The
Merchants' Credit Co
Are Arran6.jg for the Publication of a
FOR THIS DISTRICT AS A BASIS OF CREDIT
By this system each individual is placed on record
showing how many places they secure credit and
with what degree of promptness they pay their bills.
The book will show, not the financial standing, but
the credit standing? of everybody, man or wo
man, who trades on time, and as it is not a financial
rating the poor man who pays his bills promptly will
secure a higher rating than the man of means who
NOW IS THE TIME TO PAY THE
OLD ACCOUNT AND SECURE A
Good Credit Rating.
COLLEGE OF CHARLESTON
South Carolina's Oldest College.
129th year begias September 26th.
Entrance examinations at all the
.county seats on Friday, July 11th,
at 9 a. m.
Full four year courses lead to the
B. A. and B. S. degrees.
A free tuition scholarship is as
signed to each county of the state.
Spacious buildings ind athletic
grounds, well equipped laboratories,
unexcelled library facilities, and the
finest Museum of Natural History
in the South.
Expenses reasonable. For terms
an 1 catalogue, address
Harrison Randolph, Pres.
"After four in our family had died
of consumption I was taken with
a frightful cough and lung trouble,
but my life was saved and I gain ^d j
87 pounds through using
W. R. Patterson, Wellington, Tax.
PRICE 50; and 11.00 AT ALL DRUGGISTS.
We desire to notify our farmer friends that we
are ready to supply them with fertilizers in all of
the popular brands and formulas. We bell the cel
These goods have been used by farmers of thi"S
county for many years and have given satistaction.
We also have contracted for a large supply of
ingredients for mixing fertilizers at home. Bear in
mind that we can fill your orders for any kind of
plant food, th dependable kind. Come in to see us.
W. W. Adams & Co.
TO ONE AND ALL:
I wili have by May 15, 1913, a first-class machine shop and wish to serve
the public in repairing all kinds of machinery such as is used in this country.
Also will have a first-class machinist, Mr. J. C. Walker, now of the Beaver
Dam Mills, and will carry in stock a complete line of piping and fittings at
my planer mill stand. I have just received
One car kerosene oil
One car gasolene
One car flooring and ceiling
One car lime
One car patent plaster
One car brick
Two cars shingles
I also have a complete line of merchandise at the depot and can supply
your many wants at prices to compete. I solicit your patronage.
E. S. JOHOSOIM