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Now Is The Time
to Get Printing
We please particular folks'
with our work because we're
"on to the job/' Our printing
bespeaks individuality. It's
superior because of the excel
lent type faces which we've
installed. We make a specialty
of high class work.
Handed to Us
that we are expert printers.
That we've had handed to us
for 78 years.
and we are going to hold it as
long as we do printing, lt's a
record worth while.
Won't you try us on your
next order? Come in and let
us show you samples of work
that we've done recently.
If you are going to need, job j
work any time soon, now is
the time to have it done, in
order to avoid the rush later
on. You will get better work
by doing this.
We've Been Jobbers
for 78 Years
And we're Still Jobbing.
The Edgefield Advertiser,
DOCTORING OF DOLLY
By MAUDE J. PERKINS.
"I have almost danced the soles off
my slippers," Bald Dolly, looking down
at the bits of white satin glittering
with fragile jeweled clasps.
"You don't seem to consider that
yod are wearing yourself out at the
same time. You can get other slip
pers, but lt will be an entirely differ
ent matter to get health if you once
lose what you have."
"Don't preach, Phil! Forget for a
little while that you are a doctor. You
want me to keep what you call my
beauty simply because you like to
look at pretty faces."
The young surgeon smiled. "Put lt
.any way you ilka. I want you to be
well and strong."
"Why?" asked Dolly daringly. "It
seems to me It would be to your ad
vantage to have me ill for a long time.
Of course you know that I would be
"I dont need patients. I have more
work now than I can do."
"Then I en p po se I am to under
stand, Phil," Dolly said coldly, "that
even if I am Bl, you don't care for
my case. ITi try to remember and
warn mother not to call you."
"Why, Dolly, yon know better than
"Is this your dance, Mr. Stafford?"
Dolly rose to meet the tall young
man who had come up to them where
they sat in a Httle alcove screened
with palms and tropical things. .
"See you at supper! Remember!"
Phil called as she gilded away across
the smooth lioor.
"Perhaps," she answered evasively
over the tall young man's shoulder.
Phil Btood watching her until she
was lost in the maze of dancers.
Somebody slapped him on the back.
He turned to face Jim Cowan's laugh
ing eyes. Jim was one of the older
men of the crowd, a pleasure loving
bachelor whose millions had made
him the target for designing mothers
for many seasons.
"Don't singe your wings about that
bright particular candle any more,
my good looking moth," he drawled in
his indolent way, "for she is sched
uled to light up my gloomy establish
ment. , Pretty, isn't she?"
"All the girls look pretty tonight,"
answered Phil, feigning ignorance.
"Just which one are you. honoring by
"What a Question! Dolly Carroll is
the most beautiful woman on the floor,
absolutely flawless like a perfect
"You are enthusiastic. Congratula
tions If they are in order," said Phil,
his hand extended cordially.
For all his assumed indifference.
Phil had been profoundly stirred.
Dolly-Jim Cowan's wife! Alone, he
paced a deserted room, his cigar held
Idly in his fingers. He had so little
to offer her and she had so .much that
he had not dared ask her to go with
him out to that far country lying be
yond the commercialism of the mar
ket places where women exchanged
their hearts for gold. Love he had in
abundance and youth and strength,
but what were they, pitted against
millions of dollars?
"Dr. Brandon?" A servant in the
doorway spoke to bim.
"Yes. What is it?"
"There has been an accident, sV
They want you. Miss Carroll is hurt."
"Where is she?"
"In the ballroom, sir."
"Get my medicine bag in car 15429."
The women grouped about the limp
little figure In white drew back when
the young surgeon bent over and
picked Dolly up in his arms.
"Clear out one of the dressing
rooms," he said quietly to the. agitated
?OBtess. "I want to examine here."
Dolly was only stunned and pres
2ntly opened her eyes very wide like
i child who wakes in a strange room.
"What's the matter? Oh, my shoul
'You'll be all right in a day or two."
Phil held a glass of water to her lips.
"The balcony gave way in the ball
room and one of the props fell, strik
ing your shoulder. No bones broken,
though. I've sent for your wraps to
:ake you home. You'll want Jim
3owan, won't you?"
Phil's face was very white and set
Dolly looked at him curiously. "Why
In the world would I want Mr. Cowan
aow?" she asked.
"If you are to marry him he has a
right to go with us."
' "Marry him ? Something must have
struck you the wrong way, too, Phil.
What do you mean by bis light to go
"I understand that you are prom
ised to him."
Dolly made a wry face. "Take me
lome, Phil. Mr. Cowan has been teas
ng me about you, too."
Once in the big limousine, Dolly
'ound it very comfortable to drop her
lead on Phil's shoulder and to feel
lis arm protect!rigly around her.
"You-you just had to take care of
ne tonight, didnt you, Phil?" she
mestioned, woman like and woman
He was Quiet for so long that she
ventured. another question.
"What are you thinking about,
"I was just thinking," he began?
urning his eyes resolutely from the
air young face so near his own to
ook out at the snow falling softly
brough the night. "1 was just think
ng," he repeated, "how wonderful it
vould be to have the right to tako
saxe of you always, Dolly."
A' little hand slipped out of the vel
ret and laces and touching his face
ightly turned it back to her own
Do you love mer
FOR THE AFTERNOON TEA
Delicious and Somewhat Uncommon
Biscuits Are Those With Flavor
Walnut Biscuits-Delicious and un?
oommon biscuits for afternoon tea
may be made from the following re
One pound of flour, four ounce? of
butter, the same quantity of sugar,
one egg, and three ounces of finely
Beat butter and sugar together, add
lng the egg, thoroughly whisked. Stir
In the flour very gradually, working lt
into the other ingredients till all be
comes a smooth yellow paste. Turn
on to a floured board and knead in the
walnuts with the Angers.
Roll out, cut into shapes with a fan
cy cutter, and make in a slow oven
for half an hour.
Walnut Roll-Shell and skin four
ounces of walnuts and chop very
small, place one pound of icing sugar
In a bowl, adding part of the white of
one egg and a dessertspoonful of wa
ter Stir vigorously, add part of the
outs, then more egg, proceeding in this
manner till all the nuts are added.
Mix in five drop6 of almond flavor
ing, and turn the mixture onto a sug
ared board. Knead with the fingers
and shape into a roll. Put away for
several hours In a cool place till thor
oughly set. then cut in slices and ar
range on fancy dishes. i
Spareribs should he parboiled be
Creamed cauliflower, served in
green shells, is a pretty and tempting
It is best to roast or pan chicken
with tr.? breast down. It will be more
For 15 cents you can buy a little de
vice designed for sprinkling clothes
If a hag of sulphur 1B kept tn the
bird cage it will drive away lice in
Left-over jelly of several different
kinds mixed together can be used for
Do not put salt in the water in
which peas are cooked. It will cause
the skins to crack.
When rubber gloves wear into holes
try mending them with surgical ad
Try adding a leaf of spinnach to
water in which peas are cooked; they
?viii keep a good color.
Rub brown sugar on a sliced ham
before bolling it. The ham will have
a delicious flavor.
Maryland Fried Chicken.
Have the chickens dressed and on
Ice for at least twelve hours before
cooking them. Dust each piece witr
salt and pepper and flour well. Har*
an iron frying pan half full of laid
and smoking hot; then put in the
chicken, cover and let cook for half
an hour, turning from time to time.
When tender, and a rich crisp brown,
pour the fat from the pan and add a
large tablespoonful of butter and let
brown; then stir In a tablespoonful of
flour and stir smooth. Pour in a cup
ful of rich milk or thin cream and
stir and cook until you have a
smooth, creamy sauce. Season to
taste with salt and pepper. Arrange
the chicken on a heated platter with
fried strips of cornmeal mush around
lt: add a little cu-.iy parsley, and
serve the sauce In a separate dish.
One-quarter cur butter, one cup
sugar, two eggs, ??ne-half cup milk,
one and one-half cups sifted flour, one
rounding teaspoon of baking powder.
The way in which this is put together
is a little unusual, but if you can
follow the directions I think you will
be pleased with the result. Cream
the butter and sugar by hand, add
the eggs one at a time and slap them
in hy hand. Then use a spoon and
add milk and most of the flour and
beat well. Add the baking powder sift
ed with a little of the flour, and do
not beat much after adding lt. This
makes a fine-grained, light cake.
Put the stalks through a meat
chopper. Measure five pounds and
add a gallon of cold water, a half
ounce of gelatin, and the grated rind
of s lemon. Let stand three days and
then add three pounds of sugar Let
lt ferment as long as lt will, filling up
for evaporatlor Bottle and seal.
A kitchen bouquet for flavoring
soups can easily be made. Take a
few sprigs of parsley and wrap them
around pepper corns, whole cloves, a
fay leaf and other herbs that are at
band. Tie up tightly. This ?ian be
removed from the soup without trou
Apple Custard Pie.
Peel sour apples, stew until soft
and not much water left and rub
through a colander. Beat three eggs
for each pie to be baked and put in
at the rate of one cup butter and one
cup sugar for three pies, season with
nutmeg and hake as pumpkin pies.
Seeded raisins dipped in melted
sweet chocolate are very nice. If you
wish to do a candy stunt get the bip.
table raisins and seed them carefully
without breaking them off the stem
roen dip each one In the chocolata,
BEST FORM IN ADS
Most Direct Advertising Cop)
Brings Best Returns on
By B. F. WILLIAMS.
Advertising is the art of Influenc
ing people to act as the adverti*en
wishes them tc act
The most successful advertising li
usually the most direct, personal ap
peal of man to man.
The forms of adveraisicg are mani
fold and the results varlet.
That probably explain? who so
many corporations have thwlr presi
dent or manager or chief engineer of
a fictitious personality talk for them
In their advertising. They have learn
ed that this form of appeal is most
effective, so they get a personality in
terwoven with the copy, introducing
the portraits and perpendicular pro
Advertising form is largely a matter
of imitation and we have progressed
by easy circles from the ubiquitous
Business card to the "reason-why"
stage, in which every other word wa?
underscored with a chopped-up one
point rule, or to the "conversational"
style, the pictorial-and various epK
demies of illustrative technique such
as the arrow or the Coles Phillips de
signs-and just now we are holding
our breath until some fellow strikes
a new note, so we can all be first to
Advertising is largely Imitative be
cause people are imitative and we
are a nation of hero worshippers and
nothing is so dead as a broken idol
or an abandoned advertising motif.
vor several years, clothing advert?s
ers have followed the style of one or
two kading advertisers. So with auto
mobile advertising, and department
Btore advertising, and the textile ad
vertising and plano advertising.
Ask your printer. He knows. The
fur coat maker wants a catalogue like
the leading hcuse in the fur coat trade
The retail merchant wants the styli
and frequently the text of the Phila
delphia or Los Angeles merchant
Really it's hardly safe to "crib" a La
Angeles Times ad, because one ol
two other fellows are liable to come
out with it in the same paper.
Copy ls "Cribbed."
The astute newspaper solicitor sells
many an advertisement by practicing
the low of suggestion, which is akin
to hypnotism, only more deadly. Show
".ir. Little Dealer in any line the
beautifully written and illustrated ad
vertisement of Mr. Big Dealer in the
same line, spring the trap and the
victim is caught.
The universal desire for success or
pven the imitation of success causes
a vast expenditure without adequate
There is relatively little study of
the market, little study or devising of
selling plans to fit the needs of the
business, little thought as to the ad
vertising policy of the house, little
realization of the function of adver
tising, except where a competent ad
vertising man is employed, and small
profit to the erstwhile advertiser.
Too many advertisers regulate their
appropriation by the supposed ex
penditure of their leading competitor.
Too many advertisers go into certain
mediums because competitors are in
ihem. Too many advertisers use sec
tional or national mediums when
lhere distributor is only local cr sec
tional. They are paying a high rate
for wasted circulation that can dc*
them no possible good. Too many
small advertisers devote nearly all of
their appropriation to space in the
daily papers, farm press and period
icals In a vain effort at "keeping up
with Lizzy," to the serious impair-,
ment of their followup, which if
rightly balanced and conducted should
"bring home the bacon."
It is said that some solicitors can
talk better unhampered by facts.
In the face of this confession, thus
pulling and pushing of conflicting in
terests, ls it any wonder that a cam
paign now and then miscarries, to the
sternal waste of perfectly good money?
The advertiser who keeps ever burn
ing before him the bright light of hope
and remembers that advertising is
the direct means of telling his story
to the people, not of Impressing his
competitors, is going steadily forward
toward the goal of a trade that no
man can take away, and a trade work
or good will that is invaluable.
Advertising is as much for the
little fellow ac for the great cor
poration. The further one pushes
it, the more perfect his organ
ization, the greater the capital
invested, the more powerful, lt
becomes, of course, but if right
ly conducted, lt cm have the
smallest beginnings and develop
naturally side by side wlth*the c 1
business it Is helping, lt ia a
giant for a giant; but lt goes
hand in hand with the child, If I
the child has ability and ambi- I