Newspaper Page Text
/. L MI MS,.....Editor
Published every Wednesday in The
Advertiser Building at $1.50 per year
Entered as second class matter at
the postoffice at Edgefield, S. C.
No communications will be published
unless accompanied by the writer's
Cards of Thanhs, Obituaries, Resolu
tions and Political Notices published at
LARGEST CIRCULATION IN
Wednesday, November 5.
Happiness amounts in being per
fectly satisfied with what we have
"Simmons" are now ripe. No
vember is the best of the twelve.
Who said the county fair does
not grow from year to year?
Ill fares the land where no coun
ty fairs are held.
The fire is already buming vig-1
oronsly under the political pot in
The politicians may plan but the
people of South Carolina will elect
At this writing The Advertiser
has no preference among the guber
The average newspaper man loses
but little sleep over the income tax
The all-pork sausage for break
fast compens?t;? for the cold morn
Santa Claus is on the way to
Edgefield and will arrive before the
Southern railway construction crew.
It will not be long before some
idle brain will be counting the shop
ping days before Christmas.
The Edgefield cotton market is
entitled to the blue ribbon, and has
been every day since the first of
Has the railroad commission
taken an autumn vacation? If not,
?why are the Southern railroad offi
cials allowed to be so indifferent in
the matter ot rebuilding the depot?
On? thing Edgefield has to be
thankful for along with 14 cents
cotton is that none of the money is
spent for whiskey. You can scarce
ly remember the day when you saw
a drunk man in Edgefield. It has
been reported that in one of the
dispensary counties $200 worth of
whiskey was sold in an hour.
Wonder if the people of the town
and county realize and appreciate
that the county fair of this week,
which would do credit to any coun
ty in the state, has been made pos
sible through the efforts of about a
half dozen men loyally assisted by
about the same number of ladies.
The responsibility and burden of
the enterprise is borne every year
by not more than a dozen people.
Let Economy Accompany Prosperity.
As abundant harvests have been
reaped and a satisfactory price re
ceived for all farm products there
will bea tendency toward extrava
gance among many individuals.
Now is the time practice economy
and get a new start in the world if
you have been behind financially.
Just because a few dollars have
been left after all debts have been
paid should not lead one to believe
that this is not the time to practice
One of the misfortunes that usu
ally accompany large crop? and
good prices is the extravagance into
which many persons plunge, mak
ing needless debts that take years
to pay. If every individual wouid
exercise good judgment and prac
tice rigid economy at a time like
his, it would be possible for the
country, particularly the farming
interests, to get on a cash basis, in
stead of spending a crop before it
is made. Kow is the time for
the farmer to gain his independence.
Practice economy and plan next
year's operations wisely and it will
not be k'?g before.you live at home
and be practically independent of
the outside world.
Best or All State Fairs.
The editor ot The Advertiser has
been attending the State fairs in
Columbia for a number of years,
but the one which was held last
week easily eclipsed them all. Lit
tle did one think ten years ago that
such wonderful progress would be
made in agriculture and the indus
trial arts in South Carolina in so
short a time. Every department of
the great fair this year was a little
fair all its own. Then too there
were new features representing the
work of the boys and girls of the
Another new feature, one about
which a large crowd always congre
gated, was the exhibit of the
Pedigree Seed Farm of Dallington
county which is owued and con
ducted by Mr. D. R. Coker. It
may be said that Mr. Coker is more
than a farmer! He is a practical
scientist. He applies science to
every phase of agriculture, and the
results which he achieves are simply
marvelous. In some respects he re
minds one of Mr. Burbank, the
world-renowned plant wizzard. The
improvement of seed and the devel
opment of new varieties from old
varieties has been Mr. Coker's chief
study. Would that Mr. Coker's
exhibit could be placed at every
county fair in the state. Its educa
tional value can not be estimated.
Death of Dr. G.W. Wise.
On account of failiqg health Di;.
Wise went to a hospital in Colum
bia about five weeks ago for special
treatment. Instead of obtaining re
lief he grew worse and died in Co
lumbia Monday afternoon at 3:30,
and his body was brought to Tren
ton for interment Tuesday after
noon, the funeral being conducted
by Rev. E. C. Bailey and Rev. J. 1
R. Walker. The news of Dr. Wise's
death greatly depressed his friends, t
During the past yeais he has visit- c
ed EdgehVld at frequent intervals
and had m^ny warm personal friends
here as weil as at Trenton. Dr. a
Wise was in 75th year and was en- ?
gaged in cho active practice of
medicine for nearly 50 years. He v
was equipping himself for the prac
tice of medicine at the time the t
Civil war began. He then tempora
rily abandoned bis studies and gave
four years of gallant service to the
Confederacy. At the close ,of the ?
war he resumed his'studies and soon T
thereafter began the active practice
of medicine. Dr. Wise was a man I
of strong personality and vigorous
mind and during the active years of 2
his life stood in the front rank of
his profession. He has always been
closely identified with the communi
ty life of Trenton. From early man
hood he was a member of the Pres
byterian church. Dr. Wise leaves
one daughter, Mrs. Hattie Adams, J
and two sons, George W. and Wal
Declare War on Colds. '
A crusade of education which
aims "that common colds may be
come uncommon within the next j
generation" has been begun by
prominent New York physicians.
Here is a list of the dent's which
the doctors say will prevent the an
nual visitaiion of the cold:
Don't sit in a draughty car. 1
Don't sleep in hoc rooms. ^
Don't avoid .he fresh air.
Don't stuff yourselves at meal
time. Over-eating reduces your re- j
To which we would add-when ,
you take a cold get rid of it as
quickly as possible. To accomplish ,
that you will find Chamberlain's ,
cough remedy most excellent. Sold r
by all dealers.
Cause of Insomnia.
The most commen oause of in- j
somnia is disorders of the stomach i
and constipation. Chamberlain's
tablets correct these disorders and j
enble you to sleep. For sale by all I
What, Others Say
The most earnest appeals made to
go back to the farm is often made by
men who could not hitch a team to a
turn plow. Likewise these ''back to
nature" writers do not see the sun rise
a dozen times in twelve months. -Spar
Did Not Score.
Ex-Senator McLaurin, it seems, did
not score a victory at the Blease ban
quet in Columbia on Wednesday eve
ning. He was not given the glad hand
as he hoped, and his speech fell rather
flat. The Ex-Senator will find it hard
to come bftck.-Orangeburg Tiraes<?
Farming may not be as profitable as
other business if we ignore the best in
the open country, such as health, fresh
?.ir, time for pleasant recreation,
green fields, gardens, orchards, live
stock and dozens of other things that
refined people demand. But even
when these are ignored farming may
still compare with many other occupa
tions and may be not found wanting.
Farm & Ranch.
Two Extremes Cause Demoralization.
If extreme poverty on the one side
and extreme luxury on the other side
could be destroyed the world would be
the gainer.These two extremes are very
largely responsible for the mischief
and vice that now exist. The people
who live and enjoy life between these
extremes are the great conservers of
?ociety.- Orangeburg Times and Dem
Primary Needs Safe-Guarding,
Blease and his chief lieutenants at
their banquet at Columbia Wednesday
evening went on record as being op
posed to any change in our primary1
system. There is no doubt but that
the primary needs strengthening
and safe-guarding, and unless this is
done, it will be ignored, and our politi
cal battles will be fought out in the
general election. This would be aw
ful and must be avoided, if possible. -
Orangeburg Times & Democrat.
Wife-According to this paper,
bot water will prevent wrinkles.
Hub-Don't believe it! Look how
wrinkled Peck is, and his wife keep?
lim in hot water all the time.-Bos
Teacher (to boy on front seat)
What were the principal military
wents in the reign of Claudius
Precocious boy-He had four
The two women were discussing
"Did you say that your husband
was fond of those clinging gowns?"
"Yes, indeed, he likes one to cling
o me for about five years."-Cin
Grimshaw is the only man of my
icquaintanoe who invariably wius
n an argument with a woman.
Askins-How, in the name of
yonder, does he do it?
Teller-Oh! He states his side of
he case and walks off-Puck.
One of the questions given in an
ixamination to a third grade geog
aphy class was:
"What are the four leading occu
ltions of man?"
"Chewing, smoking, drinking
md swearing," replied a small boy.
Excitement is oftentimes the
:ause of queer remarks as well as
,he cause of strange telegram?.
A man who had been one of the
passengers on a vessel whiah had
peen widely circulated as lost was
'escued almost by a miracle. On ar
riving at a place from which be
:ould send a telegram he forwarded
he following dispatch to his part
"I am saved. Try to break it
rently to my wife."-Harper's
There are painters and waiters.
iVhich am I going to do? Paint or
Whioh is better?
How much am I worth with my
property waiting? How much if I
paint? Will my house be worth
nore or less if I paint?
Say it costs $2.25 a gallon De
joe-I wouldn't paint any other
ind $3 or $4 more for putting it on.
Fhat's $50 or $60 a 10-gallon job.
The money is gone. Is it in the
louse? Is it all in the house?
Suppose I were selling; what
should I get for that house fresh
painted and what should I get for
t needing paint?
I wonder why men paint before
Stewart & Eernaghan sell it.
MUCH ADVERTISING WASTED
Many Benefits and Advantages In
Good Ads-Actual Art in Clever
Ways of Publicity.
The advantages of right advertising
ls, emphasized by an article in a cur
rent magazine,' which discusses the
extravagance of wrong advertising. A
small family, living in a modest way,
received in one day for example, cir
cular letters, done on expensive paper
and with gold or silver stamping, an
nouncing such things as a new hotel
m a distant city, a mark down on
some Paquin gowns worth hundreds
of dollars, a tailor's card with colored
cuts showing "refined garments for
gentlemen" at a high figure, cards for
a society vaudeville entertainment,
samples of laundry wax, tickets for a
fair somewhere for an institution they
had never heard of, and other things.
The contention is that all this adver
tising was waste so far as that family
was concerned, and doubtless with
regard to a large proportion of the
families who received the circulars.
Then there is another wasteful form
of advertising whereby handbills are
cramed into mail boxes, sometimes
half a dozen duplicates. These are
rarely, glanced at by the house owner.
They serve as a lesson in patience,
but nothing more.
Advertising th eu has its art, and
suitability and the fitness of time and
place are both to be considered. Ad
vertising rightly done brings to busy
people information of articles they
might otherwise have to shop for at
loss of much time. Advertising that
gives the prices and quality of things
likely to come within the scope of
the average family is of great ad
vantage. Purchasers are enabled to
compare prices, to find out standard
values, in things they know they real
ly need; and they learn in this way!
ot new things which make the round!
of every day easier or pleasanter. I
It has lately been said In defense!
of the custom of advertising in al
newspaper that people often buy thel
newspaper for the sake of the adverJj
tisementB, especially when then
know that the paper discrim?nate?
in its acceptance of advertisements!
The newspaper' in this way bring!
the shops to the door of the pufl
chaser. One's favorite purveyor fofl
the table of the house or the wardrotfl
may thus communicate every day fl
he will just what he has to offeH
Every sensible shopper knows thJB
to go down town with a handful efl
slips cut from the newspaper as fl
shopping guide for that day or weefl
saves an enormous outlay of time, fl
not this the real use of advertising!
If all purchasers availed themselvefl
of this method the expenses of thH
shops might be considerably reduced?
FIRST ASTOR AN ADVERTISER
OnfjOT His Announcements Appeared
in the New York Gazette 100
ig Years Ago.
(That Un first John Jacob Astor
waa an advertiser is not generally
known. An advertisement of his ap
peared In the New York Gazette 100
years ago. It read as follows:
'"?o let, /for one or more years, a
pleasant situation and an excellent
stand for dry goods store, the corner
house of Vesey street and Broadway.
Inquire for particulars of John Jaccb
Astor, corner of Pearl and Pine
The house advertised by Mr. Astor
was one of five which occupied the
Broadway front now covered by the
Astor house, built i? 1835. Before
the Revolution it was the home of
Advertising Without Waste.
An! advertiser who has been making
daily use of newspaper space for a
great many years says in an article in
an advertisers' magazine that only
one or two per cent, of the readers of
the papers he uses can possibly be in
terested in the commodity he sells.
And yet he finds that the advertising
pays. There are comparatively fev
lines of business in which so smal?
a proportion of newspaper readers can
be Interested. The retailer of articles
of clothing and everyday use, for In
stance, can count upon interesting 99
per cent of all the readers of the
newspaper. If an advertiser to whom
newspaper advertising is 98 per cent,
waste can still make lt pay, there
ls hardly a chance for failure in the
case of the advertiser the character
of whose business reduces the element
of waste to an absolutely negligible
quantit7. The larger the number of
possible consumers of a given product,
the greater the necessity for exploit
ing it vigorously in the newspapers,
which are read by everybody.
Diverts Minds of People.
To advertise in to advert or turn
towards, and advertising is essentially
the great force for turning the minds
of men and women toward a given
object That it may be put to trivaJ
or unworthy purposes docs not reflect
upon its merits any more than ?ie
transportation of harmful products re
flects upon the railroad, or than the
fraudulent use of the mails discredits
our indispensable postal convenience.
-Emerson P. Harris.
Advertising a Duty.
If you have a good thing, no mat
ter what it is, religion or business, a
sermon or a practical Invention that
ls serviceable or good, lt ls your duty
to advertise it, to let your fellowman
know it and advise him where he can
get the best returns for his money;
the most complete satisfaction for his
minds and heart. The world would
bc a dreary place in many ways if it
were not for the advertiser-H. EL
9.00 o'lock._Gafes open
20.00 o'clock.... -._Concert by band
10.30 o'clock... Exhibition of stoc?r in arena
11.00 o'clock...Driving in arena
11.30 o'clock..._._.Midway opens
12.30 o'clock.'.Dinner by Cemetery Association
I. 00 o'clock.Demonstration of canning by J. H. Bussey
3.00 o'clock.Horseback riding in arena
3.30 o'clock...Driving in arena
9.00 o'clock._.Gates open
10.00 o'clock...."Music by band
10.30 o'clock........Judging in arena
II. 00 o'clock. ..Judging departments in buildings
11.30 o'clock....Concert by band
12.00 o'clock.Driving single and double teams
12.30 o'clock._.Dinner by Cemetery Association
I. 00 o'clock...Exhibition of "blue ribbon" stock in are.ia
2.00 o'clock.-...Automobile parade
9.00 o'clock.Gates open
10.00 o'clock._Music by band
10.30 o'clock._.Exhibition of stock
II. 00 o'clock....Floral and school wagon parade
12.30 o'clock.Dinner by the Cemetery Association
2.00o'clock-._._....Driving in arena
Spend the afternoon in a last inspection of all exhibits and wind
up with the gayeties of the
Big Stock of Fruit
We have a large stock of seasonable
fruits, grapes, apples, oranges, banan
as, grape fruit, etc, Always fresh and
The best restaurant in town. White
waiters-quick service. Best food
, Edgefield Fruit Co.
Mow Hie Telephone Pays
*1 caa ccU Uu eggs. How maxy bave we?**
"Ten dozen, all fresh."
The farmer who has a telephone in
his home can meet a business situation
whether he be at home or in town. Can
you call your home on the telephone like
this farmer is doing ?
if not you are losing money by not
using the greatest convenience of modern
times. The cost is so small that telephone
service is within reach of everyone. Write
for our free booklet which tells all about
this economical service. Address
Farmers Line Department
SOUTHERN BELL TELEPHONE
& [TELEGRAPH COMPANY
South Pryor St., Atlanta, Gs.
For Weakness and Loss of Appetite
Thc Old Standard general ?tren*thenhj?j tonis,
GROVE'S TASTELESS chill TONIC, drvres out
Malaria and builds np the system. A true tonia
and aire Appetiser. For addta and ch Bri rm, ftc
Cures Old Sores, Other Rameales Won't Core.
The worst cases, no matter of how lone standing,
are cured by the wonderful, old reliable Dr.
Porter's Antiseptic Bealing OIL It reUeres
Psis ead HeaJaattbeaaeactimc 2Sc90a,fuaa