Newspaper Page Text
1 In anticipation of the large harrest for the Fall of 1913 we made heavy purchases for
every department, especially every department on our second floor, and to our second
floor we extend the ladies a cordial invitation. In house furnishing? our stock is strong.
RUGS-We are showing a larger assortment of attractive patterns in rugs and art
squares of all kinds that we have ever shown. The prices ajre lower than these goods
ate usually sold for. , , &
? V . '
FURNITURE-In furniture we are showing everything thjit is needed in the home.
Complete bed-room suits, chiffoniers, wardrobes, tables, ftc.j See oui large assortment
of dining chairs and rockers. We have bought-THREE'cars of furniture direct from the
leading factories which enables us to make attractive prices. We also have a large stock
?f mattresses and bed springs. Try our "Blue Ribbon'* springs. .. .
TRUNKS-We are showing a more complete assortment of trunks and suit cases than
we have ever shown. Any site trunk from the smallest to the largest, and from the
cheapest to the best grade. ' . !
STOVES AND-RANGES-Now is the season when people discard the old burned-out
stove and replace it with a new one. See our stock of stores and ranges before buying a
new one. You could not make a purchase for the home that would please your wite
more Shan to buy a new stove.
Saddles And Harness
In our harness department nothing bas been overlooked, having purchased all grades
ard fcizes of single and double buggy and caniage harness and also heavy wagon harness
All .are direct from the best harness makers and are thoroughly dependable. We ask you
to come and inspect them.
Buggies And Wagons
In this depaatment we have always shown the best the leading factories have made.
Our MITCHELL and CHASE wagons have made a reputation in Edgetield county foi
strengih and durability, capable of withstanding the worst roads. Doubtless we can save
you money if you need a wagon. We also invite our friends and tha> public generally to
see our buggies before making a selection of a new one. We have scores and scores ol
customers who are using our MOYER and OXFORD buggies and are entirely satisfied
Try one of them.
We never let our stock of coffins and caskets run low, co nsequently we can always
supply any six? or grade of coffin or casket. We solicit a Rhure of your patronage in this
department. Our hearses, for both white and colored people, answer all calls promptl)
Edgefield Mer. Comp'y.
in It for*
Make Greater Yields ajad Profits for Farmers
Produces larger crops-enriches ?the soil-makes it
more productive for future crops. 'v
Fanners cannot be too careful in selecting their fertilizers. They should insist that Phosphoric
Acid, Ammonia, and Potash are in such form that it is soluble and available at: all times. Upon
these three ingredients depend die life and size of your crops. j
% Planters "Cotton and Truck Fertilizer".7-5-5
Planters "Soluble Guano".8-3-3 !
Planters "Standard Fertilizer"..9-2-2 I
Planters "Special Cotton Fertilizer".SAA j
Your soil needs-Planters Fertilizers. Ask our agert or write us for infonmarion and rices.
See that our trade-mark in on every bag * it's our guarantee refuge inferior brands.
PLANTERS FERTILIZER & PHOSPHATE CO.. Charleston, S. C.
We use only the best S. C. Phosphate, Fish Scrap, Blood Tankage, German Potash, etc.
The J. Willie Levy Co.,
For XMAS GIFTS FOR MEN, f
Women and Boys.
A store full of beautiful an<* useful gifts
for father, brother, doctor or friend--for
mother or sister or sweetheart.
Mail orders Are Promptly Filled,
Make tine Old Suit
We are jbetter prepared
than ever tjo do first-class
work in cleaning and press
ing of all kitfids. Make your
old pants or suit new by let
ing us clean j and press them.
Ladies sk irts and suits al
so cleaned ajnd pressed. Sat
WALLACE HARRilS PROP.
5 oak, 2 mahogany and 1 walnut
bcd room suits! to go at coat for
civeh. . These are' fine suits andar?
too high priced for this market is
our reason for soiling at cost. They
oan'tbe bought to-day from the
factory at what you pay.
sey Ss Joass.
J^JbtQJVJ?fc^lO JS AIL
J. H. Cantelou,
EDGEEIELD, S. C.
Next door to Catholic church.
DR. J. S. BYRD,
OFFICE OVER PO6T0FF1CB.'
Eesidooc* 'Phone 17-R. Office 3.
James A. Doboy,
Johnston, S. C.
OFFICE OVER JOHNSTON DRUG CO.
_IA. H. Corley,
~???& Surgeon Dentist
E Appointments at Trenton
Go to see
Before insuring^elsewhere. We
represent the best old line com
Harting & Byrd
At the Farmers Bank, Edgefield
.ight Saw, Lathe and Shin
rie Mills, Engines, Boilers
S lipplies and repairs, Porta
? Steam and Gasoline En
a*, Saw Teeth, Files, Bell
ind Pipes. WOOD SAW!
Gins and Press Repairs.
Lumber For Sale._
My saw mill is located rive
miles north ol Edgefield in a
tine body of native forest
pine Bills for sawing so
licited. Will deliver lumber
in Edgefield. Price reason
R. T. Hill.
125 acres land near Hibernia
in Saluda county.
120 acres near Monetta, Sa
330 acres in Aiken county,
100 acres near Ropers.
! > 300 acres near Celestia or
? Davis' mills in Greenwood
and Saluda counties.
50 acres near Edgefield C.
250 aeres near Trenton,S.C.
Several tract1? near meeting
Street, and other tracts near
Monetta and Batesburg.J
j -Apply to
A. S. TOMPKINS,
Edgefield, S, C.
GEO. F. MIMS
Eyes examined and glasses fitted
only when necessary. Optical
work of all kinds.
. EDGEFIELD, S. C.
To Care a Cold in One Day
Tike LAXATIVE BROMO Quinine. It Mop? the
Coa gt and Headache and works off UM Cold.
Druntas refund money ii it inila to cure.
S. W. GROVE'S ??juter* ??Mata. So.
MUCH ADVERTISING WASTED
Many Benefits and Advantagea In
Good Adi-Actual Art in Clever
Ways of Publicity.
The advantages of right advertising
ia emphasized by an article in a cur
rent magazine, which discusses the
extravagance of wrong advertising. A
small family, living in a modest way,
received in one day for example, cir
cular letters, done on expensive paper
and with gold or silver stamping, an
nouncing such things as a new hotel
In a distant city, a mark down on
some Paquin gowns worth hundreds
of dollars, a tailor's card with colored
cuts showing "refined garments for
gentlemen" at a high figure, cards for
a society vaudeville entertainment,
samples of laundry wax, tickets for a
fair somewhere for an institution they
hajj never heard of, and other things.
The contention ls that all this adver
tising was waste so far aa that family
waa concerned, and doubtless with
regard to a large proportion of the
families who received the circulars.
Then there is another wasteful form
of advertising whereby handbills are
cramed into mall boxes, sometimes
half a dozen duplicates. These are
rarely glanced at by the house owner.
They serve as a lesson in patience,
hut nothing more.
Advertising then has Its art, and
suitability and the fitness of time and
place are both to be considered. Ad
vertising rightly done brings to busy
people information of articles they
might otherwise have to shop for at
loss of much time. Advertising that
gives the prices and quality of thing?
likely to come within the scope o?
the average family ls of great ad
vantage. Purchasers are enabled to
compare prices, to find out standard
values, In things they know they real
ly need; and they learn in this way
of new things which make the round
of every day easier or pleasanter.
It* has lately been said in defense
of the custom of advertising in a
newspaper that people often buy the
newspaper for the sake of the adver
tisements, especially when they
know that the paper discriminates
in its acceptance of advertisements.
The newspaper in this way brings
the shops to the door of the pur
chaser. One's favorite purveyor for
the table of tho house or the wardrobe
may thus communicate every day if
he will just what he has to offer.
Every sensible shopper knows that
to go down town with a handful of
slips cut from the newspaper as a
shopping guide for that day or week
saves an enormous outlay of time. Is
not this the real use of advertising?
If all purchasers availed themselves
of this method the expenses of the
shops might be considerably reduced.
FIRST ASTOR AN ADVERTISER
One of His Announcements Appeared
In the New York Gazette 100
That tho first John Jacob Astor
was an advertiser ls not generally
known. An advertisement of his ap
peared in the New York Gazette 100
years ago. It read as follows:
"To let, for one or more years, a
pleasant situation and an excellent
stand for dry goods store, the corner
house of Vesey street and Broadway.
Inquire for particulars of John Jacob
Astor, corner of Pearl and Pine
The house advertised by Mr. Astor
was one of five which occupied the
Broadway front now covered by the
Astor house, built in 1835. Before
the Revolution it was the home of
Advertising Without Waste.
An advertiser who has been making
daily use of newspaper space for a
great many years says in an article in
an advertisers' magazine that only
one or two per cent, of the readers of
the papers he uses can possibly be in
terested in the commodity he sells.
And yet he finds that the advertising
pays. There are comparatively few
lines of business in which sd small
a proportion of newspaper readers can
be interested. The retailer of articles
of clothing and everyday use, for in
stance, can count upon interesting 99?
per cent of all the readers of the
newspaper. If an advertiser to whom
newspaper advertising is 98 per cent,
waste can still make it pay, there
ia hardly a chance for failure in the
case of the advertiser the character
of whose business reduces the element
of waste to an absolutely negligible
quantity. The larger the number of
possible consumers of a given product,
the greater the necessity for exploit
ing lt vigorously in the newspapers,
which are read by everybody.
Divert? Minds of People.
To advertise in to advert or turn
towards, and advertising is essentially
the great force for turning the minds
of men and women toward a given
object That it may be put to tri val
or unworthy purposes does not reflect
upon its merit? any more than ;he
transportation of harmful products re
flects upon the railroad, or than the
fraudulent use of the mails discredits
our indispensable postal convenience.
-Emerson P. Harris.
Advertising a Duty.
If you have a good thing, no mat
ter what it is, religion or business, a
sermon or a practical invention that
is serviceable or good, it ls your duty
to advertise it, to let your fellowman
know lt and advise him where he can
get the best returns for his money;
the most complete satisfaction for his
minds and heart. The world would
be a dreary place hi many ways If lt
were not for the advertiser-H. BL
RECALLS OLD TRAGEDY
NAME PLATE OF RIVER STEAMER
LOST IN 1859 FOUND.
Interesting Relic Now In the Posse?
sion of the Sole Survivor of the
Crew of Missouri River Freight*
er of the Long Ago.
A thrilling story of life on the Mis
souri river when Omaha was a yoong
city and a river of much significance
was retold the other day by Capt
Boger J. Teters, first mate of the
river steamship Stephen A. BeU.
which caught on fire and was barned
on a sand bar just across from Omaha
In the summer of 1859. The nam*
plate of the boat, a valuable relic ot
silver, was found by workmen grad
ing up a boulevard on the low land
just east of Omaha, in Council Bluffa.
Captain Teters came from his homet
at Marshall, Mo., to get the relic.
"I was a young man then," said the
captain, "but I had lived on the river
all my life. I was born at Miami,
Mo., on the banks of the river. That
was my first trip up the river. Wa
came from St. Louis with a boatload
of knock-down houses for Sioux City.
They were houses built at the yards
and put together on the frontier
much like a puzzle.
"We got as far as Omaha without
trouble, making a fast trip of it We
stopped several hours there. Omaha
was a lively, growing city then. Our
captain, a man named Sullivan, met
a friend of his in charge of another
boat, and we decided to race to Sioux
City, a trip of a little more than a
day for us. We had just started when
there was a muffled explosion in the
engine room and the crew rushed out
with a cry of 'Fire!'
"We beached the boat on the har
across the river and a little above
Omaha. By that time the boat was a
mass of flames and we had to escape?
the best we could. The boiler .explod
ed and killed two of the heavers.
The explosion had been caused by too
hot fires, prepared to get up steam,
for the race. Before we caught a
down-river boat the captain disap
peared and we never heard what be
came of him. He was to blame for
the loss, as freight boats were never
to be raced, that amusement being
left to the passenger crafts. The
boat was beached In seven feet of wa
ter and we never recovered a thing."
Teters, who later became a cap
tain and was for years on the r*ver.
is the only living survivor o' the
wreck, he said. When he heard of the
charred remains of a boat being found
by the graders he immediately came
to Omaha to obtain the name plate
if possible. The plate was found, the
workmen gazing at it with interest
for a few minutes and then throwing
it aside as a worthless piece of rusted
metal. Captain Teters, who is now
retired, took the plate back home with
him.-Omaha Correspondence New
Strenuous Business Demands.
If a man's heart isn't in his busi
ness like the butcher, if he isn't
hammering his business like a car
penter, or jawing about it like a den
tist, or blowing it up like a blaster,
or firing it like a blacksmith, or put
ting it down like a paver, or kicking it
like a job printer, or throttling it like
an engineer, or raising cane about it
like a sugar planter, or puffing it Ilka
a cigar maker, or punching lt like a.
prizefighter, or spreading it )(ke a.
painter, or testing it like a chemist,
or measuring it like a tailor, or hit
ting it like a ball player, or boring lt
like a driller, or talking it like aa.
auctioneer, or laying it out like an un
dertaker, or weighing It like a grocer,
or dosing it like a doctor, or trying it
like a lawyer, or lambasting it like
a cook, or nosing it like a perfumer,
or fighting lt like a soldier he might
as well call it a failure and make a.
noise like a bankrupt
Air Pressure Slows Tunnel Train.
The effects of air resistance are well
shown in the 12^-mile Simpl?n tunnel
through the Alps, where an exception
ally large amount of energy ls required
to run the electric trains. The tunnel,
which is 15 feet wide and 18 high,
with a sectional area of 260 square
feet, has a ventilating current of 3,530
cubic feet per second, maintained by
two large blast fans at the Brigue ead
and two exhaust fans at Iselle.
B. KUchenmann, a Swiss engineer,
finds that trains going with current
encounter less resistance than In opea
air up to 15% miles an hour, but at
higher speeds or in the opposite direc
tion the resistance is much greater
than outside. Coasting by gravity down
the 7 per 1,000 maximum gradient, a
train, even though going with the cur?
rent, cannot exceed 35 miles an hour
on account of the braking by the air.
Her Interpretation. 1
At a certain school the mistress,
feeling well disposed toward her class
during a hot afternoon, sent one of her
pupils to buy a pound of plums from a
"And be sure, Neille," she remarked,
aa she banded a dime to the little girl,
"to pinch one or two of the plums be
fore buying any to see if they are
Presently Nellie returned to the
classroom, her face wreathed la
smiles and presented the mistress not
only with a large bag ct plums but
also with the dime.
For some time she could do nothing
but talk Incoherently. Then:
"Instead of pinching only one or
two as you suggested," she said,
laughing, "I waited till the man wasn't
looking, and pinched a whole bagful!"