Newspaper Page Text
What Mr. Wrigley Thinks of
"It was on a train carrying me
from Chicago, to my home in Pasa
dena. A man who overheard my name
mentioned by others approached me,"
says an Exchange.
"Are you the Mr. Wrigley who
manufactures chewing gum?" he
"I am the man," I answered.
" 'Then, Mr. Wrigley, I've some
thing to say to you' he said, 'I've all
the respect in the world for a success
ful business man-understand that
but, you're making a great mis
"What is it?" I^asked him, for
Fm always anxious'to learn my mis
" 'How much are you spending in
"Ten thousand dollars a day."
" 'Well, you're losing money fast!
You shouldn't have to advertise any
, more. Every one knows your gum.
Advertising can't help you much any
"My friend." I said, "we're riding
on a train. What would happen to
this car if the locomotive was discon
nected and went ahead? Well, that's
what would happen to my business if
I stopped advertising.
"And in my answer to my well-in
tentioned friend lies a great secret
of successful advertising."
"I made Wrigley's synonymous
with chewing gum. by advertising, i
When people saw 'Wrigley's' they i
thought of gum. Mheh they wanted i
gum ?they thought of Wrigley's" he i
"Advertising is the locomotive pull- i
ing your business along. Stop adver- 1
tising, disconnect the locomotive and 1
your business slows down to a stop. 1
You'll lose a lot of valuable time i
getting started again.
"An advertising splurge is seldom- 1
very effective. People forget your 1
store, your business, as soon as you <
forget them. Keep . them thinking i
about your store by thinking about i
the people, and-the only way to reach i
them is by advertising. 1
"Remember when you advertise i
that you are advertising not boast
"Don't spread your advertising out 3
too thin! i
"The newspapers are one of the <
most effective methods of advertising
for many obvious reasons. Practical- i
ly every one reads a newspaper.
"Once you are in business adver
tising is a necessary investment. It I
"gets you what you always need, more | i
business. There's no quicker or more
reliable way to grow than to adver-1 ?
tise," said Mr. Wrigley.
"My first advertising contract was I
for $300. Last year I spent $3,500,- |l
000 in advertising "Wrigley's." Now,
1 spend $10,000 a day.
"Figure out how many sticks of |
gum must be sold to meet this adver
tising appropriation alone and see
for yourself how advertising gets re
Ford to Buy Nitrate Plant.
Washington, June 24. Henry Ford, |,j
millionaire automobile manufactur
er, is believed to be planning to pur
chase the great nitrate plant partial-1 ;
ly elected by the government at Mus
cle Shoals, Ala. during the war.
A report reaching Washington to
day was that Secretary of Commerce
Hoover was associated with Mr. Ford
in the project. Secretary Hoover, in
dicated that he was not interested
"I cannot speak for Mr. Ford,
It was learned today Mr. Ford him
self and a party of engineers and
appraisers recently made a complete
survey of the great plant. They re
fused to state at the time what Mr.
Ford's plans are.
The Muscle Shoals plant never
was completed, construction work
having been halted with the signing
of the armistice. It never has been
declared army surplus, and conse
quently there is yet no authority for
its sale. In the event that it is declar
ed surplus by Secretary of War
Weeks, the sale should be advertised
and bids solicited.
Mr. Ford would have to submit
the highest bid in open competition
for the plant because of the vast
price that would naturally be involv
ed. It is believed that very low bids
would be received. There is even the. |
possibility that Mr. Ford would be
the lone bidder, it, was pointed out.
Wanted stockraisers to know that I
have a thoroughbred register Poland
China boar ready for service. His sire
was "Crowder" No. 310-931 and his
dam was "Ada" No. 717-118. Fee,
$2.00 cash or one pig.
6-22-lt-pd. Mcdoc, S. C.
FOR SALE: One Overland 85-4
five-passenger touring ca:r, in good
running condition. For quick sale at
$25t0.00. Address "Overland" c?re of
Reducing the South's Repre
The efforts made by a very few of
the Northern members of congress
to reduce the representation of the
South in congress will, of course, be
futile. The most recent efforts in that
direction have been made by Repre
sentative Tinkham, of Massachusetts.
The Republicans are not going to be
so foolish as to try it, certainly not
after they made some inroads in the
South last fall, carrying states they
have never carried before. Concern
ing this latest attempt the Macon
"The 'desperate efforts of Repre
sentative Tinkham, of Massachusetts j
to reduce Southern representation in
Congress and his continued ajppeal
for' an investigation of the Four
teenth Amendment in the Southern
States cannot, quite fortunately for
Mr. Tinkham and his conferees, suc
ceed. The Republican leaders do not |
desire to undo what was done in the
South last fall and hurl the Southern
States back into a compact politi-1
cal union more compact than ever.
They do not wish to build up in Con
gress a fiercely fighting machine with
a single determined purpose, such as
an offended South could produce.
"Dispatches from Washington in
yesterday's press in regard to the
latest Tinkham effort, brought out
the expected fact that "the Negro
?viii be disappointed with the Hard
ing administration," and that "there
is no question but that in the begin
ing the Negro dreamed that he
?vould come into 'his own,' that he
vould be the power behind the
throne." It is evident, dispatches con
;inue, that "he will not only be, but
?hat he will not have the influence
;hat he has wielded in other Admin
"But the colored / man, fooled
;hough he was some months ago-as
ie is always fooled in the beginning
)f every Republican display of polit
cal fireworks-is again becoming dis
llusioned. He is being just now ad
vised by the Philadelphia Record to j
?olt the Republican Party, although
ve cannot think he will ever have the
visdom or the courage to do that. In
/iew of the fact that the Negro vote
;n some states constitutes the balance
jf power, the Northern Negro, by be
aming an independent, could wield
it least enough power to make things
uncomfortable for the party of Mr.
Harding. In spite of this, he can al
lays be counted on to vote Republi
:an, no matter how many of the prom
ses made to him by the G. O. P., are I
jroken. Some day, thinks the Phil
adelphia Record, the Negroes will
'wake up to the fait that only by ex
ercising independent judgment and
throwing off the Republican yoke
can they obtain their full political
rights; they are now treated by Re
publicans as being little better than
Number of Males Slightly
Washington, June 26.-There were
2,090,132 more males than females
in the United States in 1920, making
the ratio 104 to 100, as compared
with 106 to every 100 females in the
period of 1900-10, the census bureau
A preponderance of males has been
shown in every census, due primarily
the announcement said, 'to the con
siderable number af foreign bo(rn
residents among whom the males
geatly outnumber the opposite sex.
Thirteen per cent of the ?ountry's
total population in 1920 was foreign
born. Rhode Island, New York, North
Carolina, South Carolina, Georgia
and Alabama has excess of males
over females. These seven states had
ratios ranging from 96.0 to 100 fbr J
Massachusetts, to 99.9 for North |
The District of Columbia has a far?|
greater excess of females than any
state, its ratio being only 87 to 100
and Nevada had 148.4 males to every
100 females, the highest ratio of any
state, the statement showed.
"Timely Poultry Notes..
Fresh filling for nest boxes every]
month is none too often. Burn all old
hay or straw, thus getting rid of ver
min as well as filth. Do not leave
old nesting material aound the
house or yard for chicks to scratch
in, as they may become infested with
lice or mites. This also applies to lit
ter and scratching waste from the
henhouses. Cart it out into the gar
den or field.
Sour feed is not good for poultry,
with the exception of sour milk.
Old hens that become lazy get over
fat and should be disposed of. If!
three or more years old, it'is not like-)
Jy that they will ever again become
profitable egg producers.
Don't continually, "dope" well
fowls with stimulating tonics and
condition powders; they don't need
it, if the fowls are healthy and kept
under sanitary conditions. -Iowa
The Farmer and the Tariff.
It was thought that every con
ceivable excuse for depressed prices
for farm products had been enumer
ated, but it remains for the wily poli
tician in the pay of our "infant in
dustries" in the North and East to
dig up an old one and pass it around
in the rural districts. Awhile back it
was generally understood that owing
to the lack of buying power in starv
ing Europe and Asia, there was a sur
plus of farm products in America and
therefore low prices.. Now it is said
that low prices are largely due to our
inability to compete on even terms
with the pauper farmers of the old
world and what we need is a pro
tective tariff on eggs, vegetable oils
and a few other commodities our far
mers produce in some sections of the
The protection that is being offered
the farmers is insignificant when
compared with the protection that
will be placed on the finished articles
and Mr. Farmer and every other con
sumer will pay ? many times the
amount of the profits he may secure
on his protected products. Protective,
tariff has always been and always will
be a one-sided affair. It has always
enabled the manufacturer to sell at
home at higher prices than he sells
abroad where he has competition. It
is a license to rob the American con-; .
sumer by taking from him his right'
to purchase in the cheapest ?market.
The United States is a surplus na
tion. We produce more than we con
cume. Because of this fact we are
the richest nation this world has ,ever
known. We even became rich under
a protective tariff system, but it was
because Europe had a market for its
goods elsewhere and had the money
to buy our products. Today Europe
is jealous of its trade. Money is
scarce and markets few. Europe as
well as- South America will trade only
on even terms. The countries of
South America are already planning
tariff barriers against protected
American goods. Euorpe will do the
same when and wherever possible.
Protection for American farm pro
ducts has a political significance not
generally understood. If the manu
facturer can get the farmer to in
dorse a tariff on eggs, soy beans or
some other farm product it will be
less difficult to put over a high tariff
on lumber, shoes, farm machinery
and.other manufactured goods which
the farmer must buy, and the farmer
being a protectionist himself, must
remain silent. It is an attractive bait,
and men who have proudly boasted djfc J
their fidelity to Democratic principles
are nibbling at it. Some have already
swallowed it hook and sinker.-FarnV
Superstitions are as old as the hu
man race ; that they still prevail to a
surprising degree is attested by the
4,000 or so collected and compiled
by Dr. Daniel L. Thomas, late Pro
fessor of English at Center College,
and his sister, Miss Lucy B. Thomas,
teacher of English at Ward-Belmont
Colloge.These wierd fancies are pub
lished under the title "Kentucky Su
perstitions" by the Princeton Univer
sity Press. The end sought by the au
thors is not humor or satire; it is
rather a contribution to history and
psychology. The folk-lore interwoven
with the superstitions of the isolated
muontaineers and of the lowland dar
kies is particularly diverting. We
quote hints on health, beauty and
To cure your back-ache, let a sev
enth child walk seven times up and
down your back.
To cure grip, hang your hat on the
bedpost and drink whiskey until you
see two hats.
It causes bad luck to jump out of a
window unless you jump in again
If your underskirt hangs, you will
have to shovel coal.
One never see a blue jay on Friday
because these birds carry sand to the
devil on that day. Another version
says that every blue jay carries a
piece of wood to hell on Friday to
heat the lawyers.
It is firmly believed by the people
?pf Leslie County, a mountain coun
ty, that President McKinley's name
was written by spiders in their webs
as a prophecy of his death.
Plait your horse's mane with corn
shucks, to prevent witches from rid
A negro with a rabbit foot, mount
ed on a white horse in the dark of the
moon in a cemetery; will break a
witch spell. (Mountains)
To frighten ghosts away when you
meet them in a lonely lane on a dark
night, cross the left thumb over the
index finger, draw a long breath and
exclaim in a sepulchral voice, "Skip
i-to!" No ghost can withstand this
process, especially if the words-are
Locusts come every seventeen
years; if they have a W on the wing
it means woe, war and want.
Awhite moth flying is the, spirit
SOUTH CAROLINA'S COLLEGE OF ENGINEERING AND AGRICULTURAL
W. M. RIGGS, President
1571 ACRES OF LAND. VALUE PLANT OVER $2,300,000.00. ENROLLMENT 1919-'20, 1014.
OPERATED UNDER STRICT MILITARY DISCIPLINE.
Agricultural (Seven Majors).
June 13-July 23
Removals of Entrance Conditions.
Agricultural Club Boys.
VALUE OF A TECHNICAL
A technical education is the best
insurance against hard times. In
earning capacity, it may equal an
estate of $50,000. For the untrain
ed are the positions of poverty and
Times are hard in South Carolina,
but the cost of an education at
Clemson College is comparatively
low,-sufficiently low to Be within
the reach of any ambitious young
man in South Carolina.
Scholarships, free tuition and the,
payment by the United States Gov-'
ernment to R. O. T. C. students,
still further reduce the cost.
Do not allow the financial difficul
ties to keep you from entering col
lege this fall to prepare yourself for
the opportunities that lie ahead.
SCHOLARSHIPS AND EXAMINA
The college maintains one hun
dred and seventy four-year scholar
ships in the Agricultural and Tex
tile Courses. Each scholarship
means $400 to help pay expenses
and $160 for tuition apportioned
equally over the four years.
Also fifty-two scholarships in the
One-Year Agricultural Course, these
scholarships are worth $100 and tui
tion of $40. The scholarships must'
be won by competitive examinations
which are held by each County Su
perintendent of Education on Jilly
8th. It is worth your while to try
for one of these scholarships..
Credit for examinations passed at
the county seat will be given to
those who are not applying for
scholarship but for entrance.
R. O. T. C.- Clemson is a member of the senior division of the Reserve Officers Training Corps. AU R. O. T.
C. students receive financial assistance from the Federal Government, this reaching about $200 per year during
the junior and senior classes.
FOR FULL INFORMATION WRITE OR WIRE
THE REGISTRAR, CLEMSON COLLEGE, S. C.
APPLICATION WILL BE CONSIDERED IN THE ORDER RECEIVED
of a grandparent hovering near.
If you put the last nickel of yoi
allowance into the church offerin
you will get a check within' the ne:
If a green snake hites you, you wi
laugh yourself to death.
To become - beautiful, wash yoi
face in dew before sunrise on Ma:
Abbeville-Greenwo od Mi
tual Insurance Asso
Property Insurred $17,226,000
' WRITE OR CALL on the undei
signed for any information you ma;
desire about our plan of insurance
We insure your property against
FIRE, WINDSTORM, or LIGHT
and do so cheaper than any Com
pany in existence.
Remember, we. are prepared t<
prove to you that ours is the safes
and cheapest plan of insuranci
Our Association is now licensee
to write Insurance in the counties o:
Abbeville, Greenwood, McCormick
Edgefield, Laurens, Saluda, Rich
land, Lexington, Calhoun and Spar
tanburg, Aiken, Greenville, Pickens
Barnwell, Bamberg, Sumter, Lee
Clarendon, Kershaw, Chesterfield
The officers are: Gen. J. Frasei
Lyon, President, Columbia, S. C.;
J. R. Blake, Gen. Agent, Secretarj
and Treasurer, Greenwood, S. C.
A. 0. Grant, Mt. Carmel, S. C.
J. M. Gambrell, Abbeville, S. C.
J. R. Blake, Greenwood, S. C.
A. W. Youngblood, Dodges, S. C.
R. H. Nicholson, Edgefield, S. C.
J Fraser Lyon, Columbia, S. C.
W. C. Bates, Batesburg, S. C.
W. H. Wharton, Waterloo, S. C.
J. R. BLAKE,
Greenwood, S. C.
June 1, 1921.
Notice of Final Discharge.
To All. Whom These Presents May
Concern : .
Whereas, J. 0. Herin has made ap
plication unto this court for Final
Discharge of Executor in re the Es
tate of M. E leanor Herin, late of said
county and state, deceased, on the
4th day of June, 1921.
There Are Therefore, to cite and
and ' ll kindred, creditors or parties
intt.ested, to show cause, before me
at my office at Edgefield Court House,
South Carolina, on the 7th day of
July, 1921 at ll o'clock a. m., why
said order of discharge should not
be granted. At same time and place
said executor will make a full and
W. T. KINNAIRD, (L. S.)
J. P. C., E. C. S. C.
June 4th, 1921.
WEDDING PRESENTS: See Miss
Eliza Mims' handpainted china be
fore selecting your wedding presents.
IT S NOT WHAT
Copyright 1909, br C. E. Zimmerman. Co. --Nd. 66
EVERY DOLLAR that you spend foolishly, every proportion^
ate amount of money that you earn that it would be possible to
save and do not. is only money that you have to work for again?
On the other hand every dollar you put in the bank is money
that is going to constantly work for you; Which is the best;
money always working for you, or you always working for,
your money. Come in and start that bank account. Don't put it
off another day.
BANK OF ?DGEFIELD
OFFICERS: J. C. Sheppard, President; A. S. Tompkins, Vice-President?
E. J. Minis, Cashier; J. H. Allen, Assistant Cashier.
DIRECTORS: J. C. Sheppard, Thos. H. Rainsford, John Rainsford,
M. C. Parker, A. S. Tompkins, J. G. Holland, E. J. Mims, J. H. Allen.
Barrett & Company
Augusta - - - - - Georgia
823 West Gervais St
Attention Campers? andi
You are probably planning:
to take a camping out trip o?
some sort, in which case you
should have a first class new
Wall Tent, as shown by cut
Can give you Tent 9 feet 4.
inches by ll feet 8 inches of
10 oz. "Demp" material for.
$21.50, or 12 oz. "Usamp"
material for $25.50.
Columbia, S. C