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THE HARTFORD HERALD
.ADVERTISING IN THE COUNTRY
Advertising in the country week
ly Is the moat valuable advertising
In the world- Expert advertiser
ay It is not only the most valuable
but the most scientific advertising
In the world. Advertising In the
magazines has to be general, for the
reason that the average magazine
that you receive today was set in
type several weeks ago, and the ad
rertlslng copy-'was probably prepar
ed several weeks before that. This
.means that advertises In the maga
zines have to anticipate conditions
several weeks In advance of the
time the copy is prepared.
This is not so with advertising In
the country weekly, for the country
weekly has the advantage oyer the
magazine in that the weekly circu
lates in a comparatively small terri
tory and the name of the merchant
or the business man who is selling
the goods can be placed In the ad
Tertisement. This is impossible in
magazine advertising, which covers
sometimes the whole nation.
The weekly newspaper also is
considered the best advertising me
dium In the world by expert adver
tisers tor the reason that it baa a
k more intimate association with the
family than a magazine or a daily
No local merchant can afford not
to advertise In weekly newspapers of
the better class. It Is a sad com
mentary upon small town business
men that they don't see the ad
vantage to them of carrying an ad
vertisement in the small town paper
every single week. Such an ad
vertisement is the cheapest sales
man that the merchant can employ.
The money spent in advertising
In the better class of weekly news
papers is an investment and not an
expense; and it is the best-paying
investment that the merchant can
make; but not one in a thousand
publishers of the weekly papers is
compensated anywhere near what
be is worth to the merchants and to
the community in which he lives
and to whose Interests he dedicates
bis life. Every editor of a weekly
newspaper is constantly working in
behalf of every merchant in his
community, whether that merchant
patronizes the local paper or not;
but every merchant of every com
munity, unfortunately, does ., not
j bave the business common sense and
r the business foresight to see that it
is to his own personal advantage to
, help support the country editor by
advertising telling the people in
the newspaper what he has, bow it
can be used and what it costs.
A Week's Experience
The year bad gloomily begun
For Willie Weeks, a poor man's Sun
He was beset with bill and dun,
And be bad very little Mon.
.'This cash," be said, "it won't pay
I've nothing here but ones and Tues
A bright thought struck him, and be
"The Rich Miss Goldrock I will
But when he paid his court to her,
She lisped but firmly said, No Thur.
"Alas." said be. "then I must die!
His soul went where they say souls
They found his gloves and coat and
And the coroner then upon him Sat,
"How should I manage a cam
paign?" "Promise anything."
" I mean to win a girl not office
"The same rule applies." Louis
"Shall we bave the play In three
acts or four acts?"
"It doesn't matter now."
"There's nothing to go out be
tween the acts for." Louisville
He Got the Spirit
There's ' a suburban borne whose
owner's principal delight is in keep
ing it splc and span. After dinner
be and a guest were smoking on
the front porch. The guest, after
Banting his cigar, threw the burned
A.1 match to the ground.
'Oh, I wouldn't do that, George,'
.said the host.
"Why not?" asked tne guest, sur
It spoils the appearance of a
place," was the answer. "It's Just
tboee little things tnat maxe a piace
Tbe meat smoked bis cigar In si
lence for minute. Then, without a
word, be got up from bis chair,
walked down to the road and dis
appeared. He returned in a short
while and bis host asked:
"Why, where have you been,
"Oh, I Just went down to spit In
the river," said George. Everybo
dy's. Vnoxpoctfd Reply
"Woodman, spare that tree,"
cried the poet.
"All right. No more wood pulp,
no more paper, no more poetry."
Baby's Mother -'What do you
think of the new nursemaid, Geo.?"
Unby's Father "She looks capa
ble, my dear; but she Is so terribly
tall. Think what a distance poor
baby will have to fall when she
drops him!" Answers.
Luring Him Back
"There are a great many 'human
interest' stories to be found In the
"For instance, here's one In which
Mary says: 'Come home, John,
I've sold the poodle.' Birming
That Accounts for It
Customer "That veal you sent
Butcher "Spoilt, ma'am? 1
can't understand that, unless it
came from a calf that was petted
too much." Tit-Bits.
The Truth About It
Inquiring Son "Papa, what is
Fond Parent "Reason, my boy,
is that which enables a man to de
termine what is right."
Inquiring Son "And what is in
Fond Parent "Instinct is that
which tells a woman she is right
whether she is or not."
Found In His Car
"Every day I find something new
about my car."
"So do I. This morning I found
three hairpins and a powder puff."
Mrs. Grimm 'And so you are go
ing to be my son-in-law?"
He "By Jove! I hadn't thought
Was in a Hurry
"You seem very attentive to that
soap box orator."
"Yes," replied the man who wor
ries about fuel. "He is standing
on the makings of a fine bunch of
Just a Street-Car Drizzle
She (getting ready for theater)
"Is it raining?" He "Not a taxi
There was a little ben and she laid
a lot of eggs;
She hatched 'em into chickens with
feathers on their legs!
The chickens grew to pullets, as
such like chickens orter,
And each sold down in the market
for two dollars and a quarter
Let poets sing their lilting song
And say ly smite tbe lyre;
Give me the man who whistles while
He's putting on a tire.
It's wonderful to think about
Tbe power of tbe press.
It tells us what the statesmen say
And how the ladies dress,
What's on at every movie show
And who Is going wrong.
Without this monitor and guide
We couldn't get along.
Bride "Is there any age at
which children cease to be a care?"
Nonagenarian "I can't say. My
oldest is only 70."
Easy to Do
Maggie "What, you back here?
I thought you had fallen Into a for-
Henry "I did and went right
The Lucky Fifth
"Nice children you have. What
"He seems to be the healthiest-
look In of the lot."
"Yes, by the time be came along
bis mother bad run out of theories
Still Doing Business
Mrs. Trotter "Yes, we're Just
back from Colorado. We've been
uo to tbe too of Pike's Peak."
Mrs. Homebody "Dear me! I've
beard my father speak of going up
Pike's Peak when he was a boy. I
had no idea they still had It out
But Not the I'nlvmlty
Mrs. Edwin was showing Selroa,
tbe new Swedish maid, "the ropes."
"This," she said, "is my son's room.
He Is in Yale."
"Ya?" Selmas face lit up with
sympathetic understanding. "My
brudder ban there, too."
"Is that so? What year?"
"Ach, he ban got no year, da
Judge Just sny, you Axel, sixty days
A Proverb Exploded
"Perseverance always wins."
"Oh, I don't know alout thnt.
What about the hen on the china
Remember the war cost billions.
Your Income tax for 192U helps to
defray part of It.
Good New for
Have you a pain In the small o
Headuches, dizziness, nervous
Are you languid, irritable and
Annoyed by urinary disorders?
Don't despair profit by Hartford
Hartford people know Donn's Kid
ney Pills have used them recom
mend them. Ask your neighbor.
Here's a Hartford resident's state
ment: L. P. Turner, farmer, Clay St.,
Hartord. says: "I am glad to rec
ommend Doan's Kidney Pills be
cause they relieved me when my
kidneys and back troubled me. I
consider Doan's Kidney Pills a re
liable medicine and deserving of
Price 60c. at all dealers. Don't
simply ask for a kidney remedy-
get Doan's Kidney Fills the same
that Mr. Turner had. Foster-Mll-
burn Co., Mfrs., Buffalo, N. Y. Adv.
Judge R. W. Slack, Oweneboro.
Com'th. Attorney C. E. Smith.
Clerk A. C. Porter, Hartford.
Master Commissioner Otto C.
Trustee Jury Fund Cal. P.
1st. Monday in March 12 days
om'th. and Civil.
1st. Monday in May 12 days
1st. Monday in July 12 days
Com'th. and Civil.
3rd. Monday in September 12
4th. Monday in November 12
days Com'th. and Civil.
Meets first Monday in each month
Judge Mack Cook.
County Att'y A. D. Kirk.
Clerk W. C. Blankenshlp.
Sheriff S. A. Bratcher.
Superintendent E. S. Howard.
Jailor Worth Tichenor.
Assessor D. E. Ward.
Surveyoi1 C. S. Moxley.
Coroner E. P. Rodgers.
Meets Tuesday after first Monday
in January, April and October.
1st. District Ed Shown, Hart
ford, Route S.
2nd. District Sam L. Stavma,
3rd. District Q. B. Brown Sim
4th. District G. W. Rowe, Cen-
6th. District W. C. Daugherty,
6th. District W. S. Dean, Dun
7th. District B. F. Rice,.Fords-
8th. District B. 0. Rhoades,
jrttord, Route 6.
Mayor J. E. Bean.
Clerk J. A. Howard.
Police Judge C. M. Crowe.
Marshal E. P. Casebler.
Ch'm'n. Board R. P. Likens.
Sec'y. Pro-Tem D. B. Rboads.
Treas. R. H. Taylor.
Marshal J. G. Embry.
Police Judge J. M. Porter.
Ch'm'n. Board James Wilson.
Clerk Rushing Hunt.
Police Judge S. L. Fulkerson.
Marshal Will Langtord.
Ch'm'n. Board W. R. Jones.
Clerk Olla Cobb.
Police Judge C. P. Kessinger.
MOBr vmmu wiidwu. wwvw
II HUNT'S fclv. fell. In thj
ttMlmMt e( ITCH, tCZSMA.
SUNQWORM, TETTER m
tth.r I whin. .! Siimi.'
For Sale by Dr. L. B. Bean
Great Removal Sale!
Good Assortment of Men's Fine Shirts
$12.00 Shirts, last call price
$10.00 Shirts, last call price
$8.00 Shirts, last call price
$5.00 Shirts, last
$4.00 Shirts, last
$3.50 Shirts, last
$2.00 Shirts, last
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