Newspaper Page Text
iHT A IThTCiirTT
Old Scries, vol. 11
CLAUKSYILLE, TENN., FRIDAY, DECEMBER 20, 18C5.
Old iSeries, No.-35..
Kice & Moore's Old Stand,
Lately Occupjed by L. STRAUS
MATTILL & BRO.,
Have taken the above stand, and Will keep a well
elccted stock of
Staple and JFanvy
Suitable to the. trade, including
Yc have engaged the services of ("apt. V. V.
VALIANT, who will bo pleased to see his old
friends mid former customers, und will sell goods
as K" as any regular lion. in the city.
X. MATTILL will Hill remain in the house and
MATTILL & BRO.
Franklin-St., Clarksville, Tenn.
I would most respectfully return my thanks to
the community itt large for the liberal patronngc
extended me, for the hist three years, and would
respectfulty ask that a liberal share of the same lie
extended to my successors.
M. 51 ATT I 1.1...
New Drug Firm.
WE, the undersigned, having bought the entire
stork ot DRl.liS, MEDICINES, etc., lately
kept by . O. amk, propose to make it a
FIRST-CLASS DRUG STORE
In all its appointments for which purpose ive have
Added a Large riircliasr or .Yew Drugs
to the Stork,
And expecting to be in frequent receiptor NEW
f'OODS, our assortment will always be found com
plete, and we do not expect to say "wo hav nt
got it" to any call fur artie'ei in our line. Our
motto will lie
And we do trust our friends will not subject us
nl any time, to the. pain of refusing c redit, for wc
Fay frankly to them, we do mil desire any but
t'Asn i i stoM, ami uit'. hare untie other.
of Many Years
Will attend to the
And will be fiuinil in the store at a'l hour.-, ol' the
liiht, and on Sundays.
I'll. 1'iiiti.k will dis oiiliiuie the practice of m -di-'cine.
and devote his entire attention lolln Diu
.lonriNV Mooim w HI l one of the clerks, and
will be always plad to wait iijk.ii his old friends.
Our stock consists of
' T Eclectic Preparations,
Wines tunl LiijUors,
( pure, lor nilienl use),
Superb nsa't Soaps,
And ovcrylhiiifr to be found in a l.irjjo nnd
roinplcle a.vkirtment of this kind, all of whiili will
lie sold at reduced prices for cash.
.1. M. I'lliTI.E.
Sept. ."., isr,r,-tf .I S. II K W I.KTT.
TO THE PUBLIC.
AISE IlECEIYING, DAILY, GimUS OF!
the Latest Style, which w e oiler at the low-
rut rales, haxin? Knight heavily diinng the
KF.CENT HKCLINK of nil classes of Omuls, in the
NEW YOUK MAKKET. Our stock con-Ms of
K M PB KSS CLOT II ,C L( ) A K I X I i
l'OPLIXS, CLOTHnnd SILKS,
V11KNCU rLAIDS.SHIRTS and
BtL.MXES, PRINTS, and
LATEST STYLES OF
Cloaks, Basques and Saqucs,
SUAIYI.S AND SCAKFP,
lloodn, Soilings nil I Nubias, Flannels and l.iiwys.
EiuproHS Collars, Lace Handkerchiefs,
Irileoves, Ladies' Ties, Pcil'ut:.e
. rieu, (iloven, and Notions
TOO NUMEROUS TO MF.XTIOX.
Also, the most coniplet utm-k of rrady-made
Mea and Ikiy's
Hals, LiMits, and Shoes. t
As we have a constant III' Y Ell of vtc
judgment, in the city of New York
wi' are Ue lo
COMPETE with any house in CINCINNATI, or
LOl'ISVILLE, in ipiity and t.lsliioiiablo style yt
of (ioods as well as chcapocs,- ot price.
Give us a call before pureluusiii c!-ew!u re,
vou w ill receive every atleutioii and aceoiinu
turn we are capablo of Biviii.
We are buying Feathers, Ginenj;, Reesw is',
Dried Fruit, etc, for which the hijjiicsi m.nkrt
price will le paid, cither in KXC11AGE lor Goods
BLCCH BRO S.
Nov. 24, 1863-tf
or THE KIN WIT WfA'ITV,
At Schlich's Saloon,
, , .
ISt licrrv Mlev I
II 1 1 ' 1 1 I ' I . '
.S.-, Mil. OR HALF UAP.KEL.
VV. A. SETTLE,
(NEXT DOOR TO "NATIONAL HOTEL,')
TOBACCO AND CIGARS,
CANDIES of cvorv rnrletv;
NL'TTS H. S. Almond.-), Filliertu, Cream Nuts;
PICLES In 1-4, 1-2, 3-4 Gallons;
1MXK AI'I'I.K.S l'ut up in glass find tin;
SARDINES In 1-4 nnd 1-2 boxes:
SUPERIOR EXTRACTS .
Vanilla, Hose. Lemon, dinner, Strawberry, ete.:
CRACKERS Butter, Sugar, Soda, and
dinger Nulls; Rosins, Pigs, Dates. '
July I I tf W. A. S.
TV H K undersigned have purchased of vt .
Custner his stock of
FANCY GOODS, if-P..
And will continue the same kind of business, at
tho same stand, (Thomas Si Bro's old stand, Public
Thev will so v for themselves, in making their
bow to the public, that every exertion will be madi
on their pat, to render the house worthy of the
patronage and confidence uf the public. They ore
preiied to furnish
COl'MKr MKRCM VMS AtD
with the best articles in their line,
and at moiU'iate prolits.
They will sell lor CASH ONLV, and wish to say
lMPRESSI YKL1 , to all who laror them Willi then
patronage. THAT THEY DO NOT WANT IT,
unless cash is paid at the time of purchase. This
rule tlt y will strictly ndherc to, nnd no ticket1-or
memorandums will lie made. They cannot iill'i.rd
to pay cash lor goods, and sell them on a credit.
EINLEY & STEWART,
THOU IS A IlliO'S Old Stand, Pit!) Ir Square.
Aug. 2 j ly
CHAPMAN & CO.,
Produce and Coiuinission Mfrchanls,
U7n3 und LiijiKir, Hnrdiiarr. UtidJIa ,
Kools antl Miot s,
WOOD AND WILLOW WARE,
.17V?, .CAPS, TOiACCn, CIGARS, J. TC.
CLARKSVILLE. TENN. '
ALL kinds of Country Piodiue taken in ex
change for Goods.
Advances made on Tobacco, Flow and other
Produce for shipment to our friends in Louisville.
Cincinnati or New York.
July 1 I Cm
I7i8T n Willis,
o DKALKIt IN
GROCERIES and FLOUR,
At Crusnian i Jolinsou's I 'Id Stand, Franklin St..
c CLARKSVILLE, TENN.
Will keep constantly on ha-.d a full und
asssoild stock of
Groccrios of all kinds, at Lowest
r Cash Prices!
Also, the best brands of l'.obfrtson county lii.-l.e.y.
N. II.--Goods leceivcd on Storage nnd si.ld on
Julv 21 It
it. s. ji 1.1 AN,
Late Ci.shier of Mechan
ics Hank, Louisville, Ky.
T. 0. Tii.rouo,
Late Cashier of Farmer"
Hank Hciiilcr.-on, Ky.
K. jiiTi iiKi.i., Danville, Ky.
s; JULIAN & CO.,
1 Ol A 1.1 i:'
Premium andXJncurrcnt Money
lllMlLTOVS HANK MllLDIMi,
335 Main Street, 335
W G. Hi'mf, Teller. ' Lluly 21 tf.
The prin ci li I e ipioted, no doubt, (yu ve ail licnid,
Tho' I'l mi it, at pre-eut, I claim hill a wor I
Tis the covering p"''l, I w ill take foi my llicine ;
I: has M.i-lii'd o'er my brain like a mid-suiniucr
til. Ill III
CO A I'
as 1 looked at ir.v TROWSKRS and
on, tl at they
I .ii v pockets,
1 w:-iii d t:.
ilh l.::ie evi -
w ere none of tl : bctt
my funds they wet e lov. ,
appear as a beau.
and dear little 'eel,
A tile pa
I or- la.-:
l'ecpii out lion; her cviaoline, proiuitd to unci
'I lie vr!Nr of this. 'ait 1 will not -viywlai;, -I'm
kU'siufftind leilin ' w .is nuer yet t.ilr,
I was puy..lri1 not loiu-. t,,r thought ol tliei.t.iie
Of KEXINGER Co., .oid went lo'tlie .-.line,
For my small siocV ol ca 'i 1 as lito d by Rick
And my dear lilllc eWarin-r ileclare-l I looked nl e : '
Could scarcely lielieve nheii I I. .1.1 limn whom' aid,
' I d Ik oil suited so well for tic Knai'l sain I paid;
I ha I cash enoiieh c'ft for llio w.o.lii.f the day.'
I And to pun Im-e two liikets, at ui.lit, for the play
' M v silntite ailv ii e. to each bell and e.u Irliean..
w.uu to dr" iii' in:ii;::i! it O'V
liv deal"! ' w itli them, vju will Ar c.;-h tor vour
. n 1
; il i Ilea 1 ,
Tin v cm t
i i all -iH but call uvii
Or Glarksville, Tenn.
WILL DO A
Special attention paid to collections nnd remittances
made on day of payment.
J. V. EDWARDS,
G. V. H1LLMAN.
S, F,' BEAUMONT, Pres't.
W. P. HUME; Cashier. '
Nov. 10, 'C.Vly
CRUSMAN & CHESNUT,
(Successors to W. S. Poisdfxtfu k Co.,)
Iron, Salt, Cement, &c.,
Cor. Franklin and Market Sin.
Oct. 20, 'G5-tf
. K. POIXI1KXTKU.
M. II. KVK1IK.TT.
W. S. POINDEXTER & CO.,
Dry Goods, Boots, Shoes, Hats, Groce
ries, Hardware, Queensware,
Glassware, &c., &c.
NEW TROVIDENCE, TENNESSEE.
CGy" ( lur friends
amine Otir stock.
Oct. 20, t;."i-lf
respectfiill v invited to ex-
w. s. r. a to.
A. A. DOAK,
ATTO R N.E Y A T L A AV , ,
VXf ILL practice in the Law nnd L'uity (Quirts of
Y Mont(roiucry and adjoining counties.
Nt. 17, ij')-ly 0
J. JAY llt l'K, J. C. MCMt LLKN.
Late Judiii! Adv. . Late Capt.
Dist. Mid. Tenn. V. S. A.
BUCK & McMULLEN,
ATTOUXEVS -AT Uttf, 11 !! KKAL KSTATE
AMI CLAIM AUL.NTSrV
Will practice in the State nnd Federal (.'ourts.
HAYING served as ollicers in tlie P. S. Army,
will have facilities to prosecute mccessl'ully all le
jji.iuuitu claims npiin-t the GoYcrniiicnt.
l,rksville, Tenn., A up:. -1, lscr-
R. W. HUaiPHREYS,
.Vttomev n t Jj n w
Office, on Public Suiiwe. re Staiiw, under
t It l. Ii, li.i-ll
WM M. DANIEL,
TTO R A' E Y A TLA Y ,
(' I AUKS V ILL K, TKXX.
I irt'ii K, ajulh tide Public Sciuarc, under Chroni-
Sep 'ill, T.j-tl
LAW MIT UK.
C' A. HENRY & T. F. HENRY,
WILL attend to all law business confided to
tin 111 iu the 7th Judicial District and the
Supreme Court at Nashville, Tenn.
.... . .. . ! . ..1. ...:o.. T......
Iiiliee on 1 none nijuuif, vi.uus me, -im.
Sept. 1, "f.'i.-tf
' QUARLES & RICE,
A. 1 1 o v 11 vs a t Hi a ,
IjMOIIice under the 'Chronicle'' office.
Nov. 10, liUiS-iiin
dr. n. m. ac:xee7
S ii r lj; n D o n t i s t ,
fPENfiERS his si iviees to the citizens of the city
1 and vicinity, in the dili'ereut brauc.lies of his
A No. 1 Second hand cae of Dental Instruments,
will plate tools, all complete, for sale.
Etc..! Mlice, nt his residence, one dour east of Dr.
Coopers. I'lulv 1 l-tf
W. IS.. M I I.VHK. II. W. COfllTS.
M(( I.I KK A ( Ol'UTS.
'E ARE NOW PREPARED AT OCR FIRE
NY Proof Warehouse, nenr the Depot, to
Receive. Sell nnd Ship T o li n e e o.
Cliiiksville, Tenn., 8, !6,ri-3in McO. & C.
BELL & SHERIDAN,
Ojiposlte Hie Market Iloue, Franklln-st.,
Sept. I, CV-ty
PURKIN & TARPLEY,
House nnd Sien Painlc
1.. Shoo on Strawlierrv AH
Ta.lor Shop. Oid' U pi'omptly
.y, o or 1'. Vunny
QF sri'ERIOR liUALlTY, AT
Heislerbcrkg & Co's Saloon,
fuf On Franklin Street, near the Court House.TxiJ
Swis Cheese, Liinburg Cheese, llull'alo Tongue.
Itouae.iia Sa wige. Salt llnlUu I llerriug, I'e Ued
lleiving, trl ny the plate, tir puuud. . '
No. .1, i;.i-.".in
Fine Rosewood Piauo Tor Sale.
PERSON WISIIlNli TO PI Rt II AM.
1 Rom woo I. i. Octavo IN.it.. can bear
:oi one In cillinj. nt the CiHioMi I K ulVne.
.iiiiii.-ii.-t.''. ! D1 ' ' I
B: 0. KEESEE,
A R D W A R E,
Quccnswarc, Gioccrics, Etc.
. B. O. KEESEE,
WOPLD MOST RESPF.CTFPLLY INI'OIIM TDK
CITIZKNS OF CLAKSVILLK, AND
T1I10 SIJUIiorNDING COfNTHY,
THAT UK HAS OPF.NKD
' . IN THIS CITY. AT
THR OLD STAND OF TI'I'NLFY it FOX, ON
A-, Large and Well Selected As
Among which are tho following articles,
A fine assortment of Hardware, cm
Lrnrfn every tliin" usually kept in that
line, miious which is, a line lot of
Pocket and Table Cutlery, Carpenters
Tools, Plow 1 oints, Axes, bmootliinc;
Irons, Harness, Trace Chains, and many
otlier articles too numerous to be eou
t at ned iu a newspaper advertisement.
Also 11 fine lot of Glassware and Queens
ware, A Ware lot oil Bucket. Tubs, Cotton and
Wool Car.l-, .(Iviiulstiiiics, Nails, Cop
cpras, Soda. Viiiouar;
Ifi'ushed.l'owdercd and Granulated Sugars;
Also, Brown Sugars ol every grade and
... tho. uiiiLq-uauiy-i .
Coti'eo, Bice, Ten of all kinds, etc., cte. ;
And . everything cl-e almost that n person wants.
I have on hand and Will constantly keep n (rood
supply of the ditl'crrnt grades of I'f.01'11, which 1
ill deliver, free of charge, to any jwrt of the city.
fry The public will please give rrt a call, befuro
puvclia-in elsewhere, and I will conviii'-e lliem
'h it bit goods are at LOWKlt PlilCLS than any
hono in the cily. -
1 have secured the services of W. J. Ely, ns
snh'symii. w ho will be pleased to see his old friends
at any time
11. o. Eii:i:-Ki:.
July 11, 1HC5 tf
J. F. MEHLH0PE & CO.,
Groceries, Wines and Brandies,
WHISKEY, ALE, liEEllj CIGARS, '
General Assortment of Cunfect'tuueries!
QUEENSWARE, TINWARE, '.
r ix v otios, nr., etc.
JX r ..'' IIOCSEICEEPEILS CAN FIND MOST
ANYTHING DESIRED !
As wc ntend keeping a
GANERAL VARIETY STOKE !
And will sell our Good as LOW AS ANYJ10LSE
in the city. s,,l't- L 'Oj-tf
FKKMI OYSTEUS t
Received by Express, ( very day, for sale by the
can or half-can, or cool d in anv style desired.
Type, StereotylJC & Electrotype
Vine Mrcl, Uttvceii HU and .itli,
MAM TACTI'lll IH
AMI l.KM.CUS IV
OF KVKIIYll'l-Sl UH1ION.
Stereotyping and Electrotyping
IN ALL TKKiii vknioi's nitNci.i.s:
Hooks, Music, Patent Mcillt inc label mid
- Directions, .lobs, Mood ( tits, Etc.
August 4 - Cm
..II. 1'. Tlll'MAX..
.T. M. HWANN.
CHA1G, TRUMAN & CO.,
Mlioh'.iilC ilflili'rs In
HATS and' CAPS,
A N I)
ST 11 AAV C.OODS,
607 West Main Street,
llct.WA 7,2d Door East or Louisville Motel,
A : nmtmtiiou.
vu .i iii l .i
, 'i lui S.til , Ll,o '
OUR NEW STORE!
TO THE HOPSE
noi 11 ns tlie
Briarly Store, Chronicle Building,
Wh'rh lins lieen ihoronghlr refitted and painted.
We nre cngngcl, EXCLUSIVELY in tho
And Furnishing Business.
KxpcrlciHC of ThpiiIj Years, In this
place, in l lie (inlhlitsr Trade, Is
the liest Keeoniniendiitiun
we Ciin clvc to our
Wc are now receiving additions to our stock, and
iirtrnd, ns heretofore, to keep a class uf Goods that
wc can guarantee to our friends.
KcniemlH-r, the Store at Hie head of
the hquarc and line us a (nil.
T. & K. E. McCULLOCH.
Dec. 1 3, "05-tf
C. L. COOKE
HAS JUST RECEIVED
an elegant stock of '
FROM NEW YORK
Which he would be very happy to show' his friends,
at the old stand, on the Public Square.
Dec. IT,, G..-ly
Al.KX. n. UAIIHISON.
lkK. II. KHU.IIY
HARRISON & SHELBY,
II E C E I V 1 N Or , F O R W A Rf I K G
C ommission Merchants,
AND STEAMBOAT AGENTS,
V" yf TtTTT1f! 15", " l " .
Rol.'t Monro A Co., Cincinnati, O.: R. M. Hishnp
it Co., Cincinnati, 0.; Moorch.cnd A Co., Lcuisville
Ky.; II. C. Caruth, Louisville, Ky.; Andy Hamil
ton, Nashville, Tcmi.; Newton, Ford V. Co., Mem
pi lis, Tenn.; Covins, Watts k Co., Sew Orleans,
La.; W ntis. Giving & Co.. Paducah, Ky. ; Ander
soti & Watson, St. Louis, Mo.; Alex. Wilson, Na
tional Lank, Evansville, Ind. Dec I, 'G.Vtim.
Agricultural and Garden
SOLE AGENTS FOR
Avery's Plows and Points !
THE A RilA NCEM ENTS MADE WITH THE
inuinilaeturcrs of the above (irticles, and the
undjt rsiirned nre such that purchasers iu this inaiket
can bo supplied by us, ut our Depot, .
Sogn of "TENNESSEE IRON!"
- Franklln-st., CLARKSVILLE, TKXX.
At manufacturers prices, with freight and insurance
added, Hie most approved patterns: , ." .
Cook 's Evaporator,
(irain Rladcs, .
Avery's Tlows and Points,
And nil kinds of
Grass Seed, Iron, Nails, Salt, Hydianlic Lime,
Walton and Uuprsry Hubs, Sikes and
Felloes; Cistern Chains,
Tublnz and Doxcs.
Leather, Groceries, llolloware, ' Powder and Shut,
Lead Pcreii.-siun Caps, Safety I use, etc., etc.
As we intend keeping a full und constant supply
a' f 1 1 iitiove. nail mil ii v other articles wanted in
iliis market, nt nnr Piool. we resoeett'ullv ask all
. .. ...I :' :.. . .l ' .1
Ulieilsu'l llledm no ijiii iihioi- iu me ii
price, to GIYJ-: I S A CALL.
Aujr. J", ly KIlEttl k (OUSTS.
PRESLEY x A. BYRNE,
Forwarding and Commission
M K 11 GILA NT,
AND STEAMBOAT AGENT,
II. 1 A' F.I I O I'SE . ir r End, Wharf,
jToii n1Ton1i1) y ,
Dealer in Groceries and LiquorB,
I'll AX KLIN STREET, .
jCLAHKSVILLJJ,' - TENNESSEE.
T"'''!'- constantly on hand a full line nl Vntyily
TV looceiu'S. of llio licit qualify, Alid oilers tin
to the iiiiblie utHin reasonable terms.
. . 1 i 1 . I It I - ...
r; Jtrtn'les linrciiasiii in mv noii,-,e, w in or ue
livered, free of charge, nnyu neru mine
,i. ..itv Unlv 1 -tf.l
; . - -
TERRY 4 S"'-
irs CoiumLiaou llorclaatr:
tfW MUX ST.,
I An; ii. t I 1. 1.
HIT. (th A ;ili,
rillNTEl) WkKKt.T, EVBHY JIIIHAY Moll.MXO, BY
NEBLETT & GRANT.
ri'iiLisiiKiw ANn rnorrnvrrMw.
TermsThree Dollars per year.
THE LAXB JVK LIVE IX.
Oh 1 bright is the land that wc llo in,
And soft.blow the breezes around
The stars ninke a palace of heaven,
And flowers enamel the ground!
The orange and chestnut are flinging
Their odors divine on the' gale,
And the mocking-bird's melody ringing
From the bowers that circlo tho rale.
The land of the locust and lime I
And A jong for the sweet stars of heaven
That brighten this beautiful clinic 1
Hut dearer by far to the minstrel
Tlrn all tho sweet wealth of this land,
Arc the maiden's who dwell in its bowen,
Hy mountain, savannah, and strand I
And all its rich trophies were given,
As tributes of beauty to thuo;
And these arc the stare of our heaven,
The flowers that gladden the breeze I
Then here's to the laud that we lire in I
The land of the locust and lime I
And a song for the sweet stars of heaven
That brighten tins beautiful clime!
'Twos hymned by a bard that the planets
Onte, charmed from their passionate home,
Assumed the fair features of woman,
And dwelt in the valleys of Rome!
Rut sure, if a land e'er presented
Temptation to angels, 'tis ours,
And the vision of song was invented
From form in these soft, sunny bowers!
Then here's to the lnnd that we live in 1
Tho land of the locust and liuict
.Ainf a song for the sweet stars of lieaTen
That brighten this beautiful clime!
ASUES OF (iLOKY.
BY A. 1, HKljl'IKlt.
Fold up the gorgeous silken sun, .
Ity bleedinpr martyrs blest,
V And heap the laurels it has won
Above its place of rest.
No trumct'i note need h-vrslily blare
No drum funeral toll '
?'or trailing sables drape the bier
That frees a dauntless soul I
It lived with Leo, nnd decked his brow
From Fate's empyreal palm :
It sleeps the sice) of Jackson now
As spofjess and as calm.
It was outnniTiered not outdone;
And they shall shuddering tell,
Who struck the blow, its latest t,uus
Flashed ruin ns it tell.
Sleep, shrouded Ensign ? not the brcrzo
. ' That smote the ictor tar,
With death, across the heaving seas
. Of fiery Trafalgar;
N'ot Arthur's knights, amid the gloom
Their knightly deeds have starred ;
Nor (inllic Henry's matchless plume,
Nor peerless-born Lnyard 1
Not all that antique fables feign,
And 'Orient dreams disgorge j
Nor yet, the Silver Cross of Spain,
And Lion of St. George,
Can bid thee pale 1 Proud emblem still,
Thy crimson glory shines
lleyoud the lengthened shades that fill ,
Their proudest kingly lines.
Sleep! in thine own historic night,
And be thy blazoned scroll :
A w irrior's banner takes its flight
To greet the warrior's soul I
Advertising and How to Do It.
Interfiling I.rfturc by J'rof. If. O. Ettttman,
l'otighrcjuif, jVrw York,
In Chu ngo recently, rrof. II. G. Eastman, of
PotighWpsie, N. Y'., delivered a very interesting
and instructive lecture on tho science of "Adver
tising and how to do it successfully."
The lecturer gave much valuable instruction to
those wishing to ndvertisc, nnd showed that adver
tising to be successful must be frequent, generous,
and well considered.
The following in in outline of the lecture:
Prof. Eastman opened his lecture by saying that
advertising was uot a common subject for lectures.
Few w oiild undertake to say much about this sub
ject. Put advertising was not projwrly taught.
Tlmro were not wcr three men iu the Vuited States
w ho thoroughly umlerstot.d advertising. Mi n w hp
could advertise a businesi properly could ulways
"ct good salaries. There were thousand at the
moment he was shaking who were endeavoring to
write a proper advertisement for the morning ui-
Ihit the proper nietlioa or ailvcrtising coutu
en in lour words. Four words c.onld explain
1 be Riv
it. 1 he principle, eoinaincu in loose lour woiu."
was that whii'li had made men rich by iu practice.
The advertising man of Stewart got 22,000 for
his talent iu this respect. Hut Unit $22,OUO
spent for n good advertiser got $100,000 in return.
There is a great deal of talk about advertising
men that they aro humbugs Itanium humbugs;
but was any man who visited Itanium's Museum,
and paid therefor twenty-five cents, willing to sny
that he had auy the worse inusc.iin because he ad
vertised it so well.' One of- the largest pencil
manufacturers in the world had suecewled by ad
vertising. This man lvcd iu Piui. At first lie
was unsuccessful in bit biisinciu, although he mad -better
neneils than any one else, but at lust lie ad-
rertincd in every osilile w ay ho could think of
fiat would secure the attention of the public, that
would create n excitement, and finally licfanie
one of the largest manufacturers of pencils in the
world. Hut ho made c.ood pencils, and people goon
became aware of it.
All tho huge business houses in this country ad
vertise largely, nnd spend immense amounts, of
uiouev for that purpose. The Metropolitan Hotel
was a Iverti d by us pudding. That pudding was
put upon tho ho'el table mid it attracted the atlcn
lion of the guests and was worth to tho establish
nient'a Inuidrud thousand dollars.
The four words, leli ned to were "Escile, but
in 1 never sntisly
tilt iu ' l in y liiurl not i aii.i.cil
until they Imuglit the articles; unit then, it Hie
.- I ......I . .1..... ..l...n..u m.i.l.t O. lu.l
- iarncies with j.'"n,i t,,a ,,,v. '"". " ;
of riistoini rs would come nj.niu. To illustrate the
truth of this, Urn lecturer related tlio experience of
a )Oiiug lawyer in Si. Louis, remarking in tho fir-tt
place I lint a "lawyers' biisincM win genen l'y sup
posed to bedilliciilt to advertise. The young lawyer
U'ing boit of v....i..y a::d having no bium-ns,
-:e I the lecturer lo lend him $2 j Iu p iy liij ex
ociisus to l.'iiu inniiti. 1 lie lectulur a-lvLd n lint wus
ti 10 matter, lie said lie
siH-ut all l.ls i:i ,a. v. Tl
1 no business and b id
lecturer s:ii 1 be would
not five 1 1 i : ii the money, but he oiild itdwrli.'
fi.l lj.ni. .ird ;.;-..i..i ci luui '.li.il, it' the ii'lveiiuiuu
did not succeed be would pay the expenses and the
twenty-five dollars besides. He requested the your.
man to go to his room and write au advertisement, .
which he did, making a long one, and, when hand
ing it to the lecturer, remarked that ho would have
i'. put in the cheaiiest part of tho newsnonen.
That would not do, tlie lecturer told him j the ad-
vciiisciuciii vius ioo long; ii must tc short and put
into the most" prominent part of the paper, and
nunc one uoMseii, me oniy wenu usen being: "K,
II. Hates, 19 Pine street, attoraev and counsellor at
law," the surname being in large letters, the initials
very small, uie "attorney ana counsellor at law"
in very large letters. Thus, the prominent fact
was that there was a man named Bate and lie wan.
an attorncj and counsellor at law. This attracted
attention, nnd after a while his name became well
known, and lncntt?e well known, Its owner was
supimscd t be a good lawyer. The result was that
tins, .Mr. Hates, of 19 Pine ftreet, was now one of
the most wealthy lawyers of St. Louis, .
Jiut whatever was advertised, no matter what it
was, must be of the Iwst quality. This was the
case with the Paris pencil man; this was the case
with linnmni t Museum. Another example of this
was tho success of Mr. Harnum. Mr. Barnum paid
$:100 for his museum with a debt of $8000 upon it.
The nrnn to whom the money was due, once visiting
onrniim, lonnu mm eaur.g a com amner, and wa
told by him that he should eat only cold dinner!
till the $8000 was paid. Mr. Barnum thought of
advertising, and finally hit upon the following
plan: lie employed a number of painters, making
them promise not to say anything about what he
was going to do, and orderid them to paint pic
tures of all the animals in the country, and a few
that never were in any country. These were one
night stuck all orer the front of tlie building.
hen i ejple came past It in the morning they
wondered where they had all tome from: and be-
fore the day was over the museum was crowded.
And this was repeated day after day, when at last
he saw several thousands outside nnable to get in.
He then made a passage to Ann street and adver
tised that he had "an egress" In his mnseum.
which drew greater crowds than ever, whom ao
showed through the egress to Ann street.
In rouglikepsie the speaker got a man to deliver
a lecture at his college. People said that It would
not succeed it would not draw an audience. But
he was determined to hare an audience, and never
failed. The tickets were put at a high price to
create an excitement. Then he went to a printer
and order him to print a lot of tickets with the
simple word vhen upon it. This created a great
excitement. People could not understand it, and .
asked of each other, and of the printer, what it
mrniii, uui me answer was cverywucre me sumo
no one knew what it meant. The next day an
announcement was made that such a lecturer would
deliver an address the announcement being placed
under the word irAcit. The result was a full house.
To succeed iu business men must be honest.
The lecturer had never known men to succeed un
less they were honest. Everything must be good
that would succeed.
The proper way to advertise was to advertise '
only one article at once. As, for instance, adver
tise bugur Sugar Sugar. People would hare
their attention attracted by that one- word, nnd
thev would buv snear. The result would be that
a large sugar business would be established. But
a petple advertised nil they bad got to sell they
would not be read. This was so with everything.
If your business was a dry-goods business, silka
or some other article must be advertised, and that
alone. An excitement must be got up, and then
business would follow.
Another rule for successful advertising, was to
advertise in the best place in a newspaper, no mat'
ter what it nliglit cost. The advertisement must
be in conspicuous place, or it would not succeed.
Merchants in Europe beat ns in advertising. They
frequently pay over $100,000 a year for advertise
ments. Stewart, of New York, advertised his cot
ton goods all over tho Union. His cotton goods
alone were advertised, and it brought him immense
returns. . Mr. Bonner once went to Mr. Bennett,
the editor of The Xeic York Herald, and asked
him if he could have three pages in the morrow's
paper for his advertisement of The Ledger. The
answer was yes, if he would pay double rates he
might have as much as he pleased. Upon which
Mr. Bonner said be would have the whole paper.
The consequence was that the whole paper bad
nothing but Uonnor's advertisement in it.
On one page in large letters, It was stated that
an article written by Henry Ward Beecher would
be in The lmilgir; and so on through the whole
ei;;ht pages. M.r. Bonner did not advertise all ho
had to sell, but enly attracted attention to Tin
Pcoplo who wished to succeed must use their
brains; they must not depend upon manual work.
Advertise, and n thousand men could be got di
rectly for lnlior on the street? because every one',
could do it. Hut advertise for telegraph company
presidents, collego presidents, etc, nnd few would
answer the advertisement Young men must cul
tivate their intellect Simply a good hand-writing
would not insure success. Mr. Bonner bought The
Ledijer for $300, when it had a circulation of ejily
one hundred and seventy-five. He went to see Mr,
Harnum, to consult what was the liest plan for ail- '
vertising. They at last fixed upon a plan, whicb
was to have a story written especially for the pur
iose, and printed in every paper in the State of
New York, iu cities, and town, and villages. The
namo of the story was the "Gunmikcrof Moscow."
The first part of this story was put into every pa
per on the same Saturday morning. At the end of
part first it stated that it would be continued in tho
New Yerk Ledijer, published by Bonner. Tho
story was copied into Massachusetts papers, thence
into those of other States, and Mr. Uonner soon
became one of the richest publishers In the United
Slat 's. The great advantage of having a largo
column, advert i-ement in a paper wai that it cover
ed otlier advertisements peoplo could not help
Hut advertisements must be frequent a Single
advertisement would have no effect They must
lie repented until the name of the advertiser be-
camo well knows.
Dav Fkft. Here is a bit of information worthy
of attention :
Moisture general! v penetrates tho soles of boots
the upper leather is not cusily wet, and is caily
Ji led. lo render tlie sole inqiervioin to water, or
der your hoot maker to cut pieces of canvas la the
proper shape, dip them in moiled pitch or tar, and
lay them upon the inner soles Ixtfore putting on the
outler soles of tlio hoots. This simple process, it is
said, will insure dry feet without making the boot
Thk Guatiity to Mus. Lincoln. The Washing
ton correspondent of tho Albany (N. Y.) Argm
rmtiuning the Freiiili-nf $ WidvW. It is proposed
to give $100,000 to Mrs. Lincoln. IVhcn Congress
voted Mrs. Harrison $21,000, the appropriation
was denounced in debate by Jtcnlou, Callioun,
oodlniry, and otbur Democrats, bat was passed in
the Senate by a vot J"of twenty to sixteen, and in
the llouseone hundrr land twenty-twoto thirty-six.
tjjr The Circuit Court of Arkansas has decided
that the Frnni hue Act of that Slate Is unconstitu
tional and void. It is believed that the Supreme
Court has con firmed! he decision.
tu) Mrs. I! il i rt E. Lee has sold her farm nenr
Wiirrcnton, to Dr. Dtewery, of Ri.ihinond, for $10
der ncte. It c nluim about 800 acres, nnd tho
price, paid for it wai $10 per acre or or $32,000 for
iiio (tilirv ti.it.'.
Cf3u At King-toil, tin., "Hill Arp" received 79
votes, while C. II. Sniilh received only one.-r-Would
it not be a capiuil Jol.o if Hill should beat
JT2T A young lady recently threw a teapot of
hot water on WT beaut, because he told her t the
table that hu had no idea of courting her. II can
now rone rat ulitle himself that the vixen will not
eep luui in Hot water nuer marriage.
r-v.. oil iia.i I we it toun.1 in rninkiiu county,
Tcntics v. nt 'Uc di'idU of twvlvs llct. 1